Youth and Marketing
[Re: The Teen-Age Smoker Television Program]
Abstract
Telegram from Paul Hahn of ATC to Frank Stanton, President of CBS. Protests TV program, "The Teen-Age Smoker", calling it one-sided and misleading. Requests equal network time to be given to industry to air counter-viewpoint. States belief that cigarette smoking is a form of pleasure for adults and that none of their ads imply anything to the contrary.
Fields
- Notes
Original document code was 1293.
- Company
- American Tobacco Co.
- Minor Subject
- Tobacco Industry -claims
- Tobacco Industry -marketing policies --youth
- Tobacco Industry -public positions
- Tobacco Industry -research
- Tobacco Usage Behavior -youth (<18 years old)
- Youth (<18 years old) -smoking
- Tobacco Industry -marketing policies --youth
- Major Subject
- Smoking and Health Controversy
- Youth
- Author
- Hahn, Paul M. (ATC President (1950-63); TIRC Chairman (1954))
- Recipient
- Stanton, Frank Dr
Document Images
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