Youth and Marketing
[Re: Tobacco Institute Executive Committee Meeting January 12, 1964]
Abstract
Meeting Minutes of Tobacco Institute Executive Committee, January 1964. Discusses possible responses to Surgeon Generals Report: Congressional hearings, FTC action, legislation. Notes damaging points in report, primarily the fact that all evidence is gathered in one volume which can easily be used in litigation. Warns against advertising which might imply health claims, as assumption of risk is the best defense.
Fields
- Notes
Original document code was 3536.
- Company
- Tobacco Institute
- Minor Subject
- Advertising and Marketing
- Federal Trade Commission (FTC)
- Legal Issues -litigation
- Legal Issues -product liability
- Political Issues -governmental regulation
- Political Issues -legislation
- Surgeon General -report
- Tobacco Industry -health claims
- Tobacco Industry -public positions
- Major Subject
- Surgeon General
- Tobacco Industry
- Recipient
- Toms
Document Images
I I
• I III ._
Al~en,
~o T~ms ~efe~red to a =tate~ent =tttibut~d to
~r, Callow of H111 ~ Knowlton steted that the
I II
Dr. nelch stated that his responsibility for
~atching over proposed State legLslation would bo consLderabiy
(b) the Rlpo~t p|ay$ down the paradoxes whLch the
e~hnLc and co~stLtut~onal /actors (p. 112).
- 0 o
incidence of lung cancer as a true one (p. 125 and 127).
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