Youth and Marketing
Human Smoking Behavior
Abstract
Human Smoking Behavior. Describes smoking machine designed to measure smoke delivery, but which does not accurately report what a smoker actually receives. Describes machine data collection and how this varies from human smoking. Finds smokers smoked more intensely under stressful lab conditions. Describes importance of nicotine in smoking, and dual stimulant/relaxant effect. Finds smokers compensate to achieve higher nicotine delivery from lower tar products. Suggests smoking habit might be rejected if nicotine levels were too low.
Fields
- Notes
Original document code was 3004.
- Company
- British American Tobacco Industry (BAT)
- Minor Subject
- Cigarette -design --low-tar
- Nicotine -delivery
- Nicotine -levels
- Nicotine -tolerance
- Smoke -analysis
- Smoking
- Tar -levels
- Tobacco Industry -research
- Tobacco Usage Behavior -compensation
- Nicotine -delivery
- Major Subject
- Nicotine
- Tobacco Usage Behavior
Document Images
h~ s~ket will ~£ve ~elf when he
clv~etcc wl~ high intensity, ~ ~t o~e~s wA21
~tenslty w~le ~st~g, bu~ not at all ~ile ~ikin~. The
~tensi~y of s~kl~ w111 ~llvl: ~rl ~at~ria~ to ~h~
s~k~, ~'hc:ca~ the stan~ ~ch~ne ~ll~ts
BAT Co L'r~ - M,x.~so~.~ To~.~cco Lrno.~,nox
TRIAL EXHIBIT
10,836

c~g~et~e hol~e:, wh£ch £s a ~fferenca ~e~ween noel ~ktng ~
l~:a~o~ s~klng. F:~ ~ese p=ess~:e ~d flow da~, ~d ~ ~
3. ~ff m~pe.
" ,
Puff spacing.
%'o~e of smoke ~ m£nute.
~e da~ a~e recorded on a mg~etAc tape An c~=pu~e= .
c~D~tible form, but can ~ =ecalled eider onto a print~ o~ on~ a
o:~g~nal, which should ma~n ~a~ the bu~t long~ lef~ by ~e =3chine i~
~:.:~c~ly th~ ~o ~ left ~ tb~ man. In fac~ 5u~ Icn~h ma~chln~ is
wl~In ~2:.~ ~*h~ch dcmonstr~s ~a~ oven selected ciuar~os are not
ider,~lcal. The ~k~ from ~o puff duplica~or £s collec~d on a
ph~e is collcc~ed in a latex balloon.

".-~e ~se of 'Sc~crepC£ttous ~oniCnrinq'. we deslqned and ~1~ ~ h~
a ~c~ophone, oscillator ~ switches, which was li~e~ to
finished. In ~is ~ay, puff n~, ~ff duration, and
puff ar~lyse~. Zt was fo~d Lha~ bu~ leng~s w~e slightly shorter
and puff n~rs sl~htly h~heE when ~ople were ~ok~g
activities (ch~t£ng in ~e ~ffee lo~e) ra~h~r than ~s
ac~v£~ (s~k£ng alone ~n a l~=a~y).
~e also ~ves=tga~ed ~e e~fec~ of s~ress on ~ktng ~tta=n
heads, and since any~hing t~ ~o ~i~ ~e brain ~s ra~her e~c~ve, the
des~qns.
BAT Co L~ - MIX.XESOT.~ Tobacco LI'II6.~,TlOX

which has a standard na~hlne s~ksd dsllv~.'-:• of 1.4.-,~ ni¢~!n~ ,.,-~
to a bran~ wi~ a hiqhe~ $t~d~d ~chino ~oked d~ltve~; 1.Sn~
nicolas ~d 36~ ~r and ~e o~er hang og ~e ~ne~ ~o a
dellv~ brand wi~ l.~g nlco~ne and 16rag ~r. *A f~e~
~cording$ of ~king ~e~n w~re ~de over ~e nex~ ~n~ for each
~n ex~lna~l~ of ~e ~okin~ ~rn 8a~ sh~ed ~a~
hi,he= delive~ p=~uc~ was ~k~ wJ ~h lo~er lnte~ity (~a~
~owor puffs, small~z vol~e ~ ~f ~d long~ ~nto~als ~twe~
~ ~e ten,el br~d which was s~ked for ~t fl=s~ ~n~.
8slavery p=~uc~ was s~k~d wl~ hi~ho~ int~nsl~y ~an ~e con~ol brand.
~ ~he s~klng ~terns of the. s~ects who smoked these
de!ive~ bra~d and ~e ~n~ol ~d were al~st ~e s~e hut
weiuh~ of t~ an~ nicotine taken fr~ the lower dellv~ry hr~d were
so~.:hat le~s ~n t~ken from ~e
~rth~r findings fr~ ~cse r~su~s were tha~ ~
~mokin% p~t~ ms used ~ smoke ~e ¢hang~ ~llvery brands were
malntain~d ~or ~, ~n~ during which ~oy were s~k~." This shews
n~ lo~ger ~n £ month ~o b~com~ us~ to a pr~uct w~th
~ellve~. I~ was also sho~ ~at u~kors did no~ alter ~h~ n~ar of
clgazett~s ~oked ~r ~ay when they ¢han~e~ to either ~e hi~h~r or
lower delivery }~rand. Ynls. ~ans ~ cc~Donsato~y chan~o~ ~re
~o ~hc way in "which individual cigcrettes are s~ked, rather
BAT Co LTD - MISNESO'rA TOBACCO LIT1GATIO.X',

or ~o~. 2t wu ~li:~lc~lt ~o ~es~g~ ex~e:~en~ ~ ~sve:
s~mila: pro~rtions of ~r ~d nico~ne. ~ere is some Indi~£on
work in Sou~pton ~a~ nodal ni~Ine ~ellv~ (circa ~.2~)"
::o~.eEs a:e Influ:nc~ ~ ~e~ ~o~g h~it ~ ~e ~ of ni~tlne
~)I= is a similor ~chani~ t~ Parlor's ~o~s. If one of ~e
to th~ ~oklng pan~ern ~ ~y ~ ad~us~ It beck to ~e f~ili~ level.
acts play a p~r~ in ~e r~okin~ h.~bit ~t ~s ~ssible to ~nsi~er
to plac~ a c~ar~tte In ~,. ~uth and puff on it without l~hsin~
BAT Co

dAf~e:ence be~we~ ~bacco ~d ~e: shr~ded vege~le ~r~uc~ As
~en s~ke As inhaled MM ~e ~oke: ne~ly all ~he nAco~Ane
Is ~sfe:red from the s~ke An ~e l~gs ~o ~he bl~ s~re~. ~s
~ansf~ to ~e
p~ of the ~y vi~in seco~s. Nico~ne ~as ~a~cologlcal
~ in ~e ~aAn
are due to nAcotAne ~self vhereas o~e=s ~e ~e ~ ni~Ine caus~g
a ~elease of o~hor s~s~cnc~s rAVin ~e ~y such as adrenaline.
Ni~J.e As me~a~llsed ~ ~e ~dy ~o a s~=~ce call~ co~inine.
wA~ln a comparatively sho:~ ~l=e - ~ypically 20 mAnu~s fo= ~he level
ni~Ane. ~e
. nAco~Ane mus: e1~e~ smoke ze~la~ly An ~:Oe: ~o ma~ 8 ~ela~ively
cons~an~ nAco~Ane level
have a less cons~an~ ~pA~y nlco~ine level in has ~y.
~ese ~oMe:s, vho s:oMe very ~:~uen~ly, or ~nly occ~ziona1!y
:aM Me consAde~ed as ex~e c~ses
~e ~1:s~ g:oup ~o smokes ~o :ain~aln a cons~an~ ~l~d level o~ ni~ine
AS ~s~ iAkely ~:yAn~ ~o avoAd mhe ~1oasan~ zsnsa~ions ~ha~ h: ~eels
when },e is no~
is likely ~o compensate /or ch~n~ed d~ii~ery If given a cigarette
bra:~d ~th di£[oren~ stan~a=d ==chine s:~oko~ deliveries to ~Is u~ual
BAT Co - Mlxx :sora To . cco Lma.,:nox

of
may also ~ke' when ~ey a~e ~ or ~ because ~ey say it gives
~ s~m~a~on. ~e occasional ~oke= is ~efo~e
effect. ~oke=8 w~ ~ke ~casionally
~e ~e a~ious ~k~ ca~ o~ ~ eleva~
~r~d s~ker. ~,e m~chani~ ~ w~ ~e level~g of ~o~onal s~ate
~s pl~ce can b~ axpla~ed silly ~ .imag£n~g
Psychologls~ refer ~ ~is as ~ ~ousal
invert~ U s~where ~ou~ ~e ~dle
depressed he will ~ lower on ~e left hgnd ll~ or ~f he is s~resse~
~d anxious high up on ~e lef~ hand 1~
(1.~). A ~ose of nicotine ~ill 6c~ as a stimulant, so th~
~oker will ~ve owe= ~e ~ak and do~ the r~ht hand li~ to a region
of lo~arousal, henco lowor brnl, actlv~ty
smoking patterns suggest ~a~ th=~ wl=h to main~n a certain bl~
BAT Co L'rt, - M xx so , To . cco Lm a-no.

=~allsa~lon of ~el~ve=y f~om ~£fezen~ ~r~u=~s ~u~ o~he~s ~ay
sh~ ~y co~ensa~on au ~I.
~ere ~e several ~ea~es ~f a ci~ette ~eslgn" which
a clg~e~e. For ~ple a ci~e~e wi~ high draw ~esil~nce+
during ~e s~ul~ ~i~ ~oen puffs. Such features are
ci~ette ~ke ~a~ ~n~ols ~e ~unt of s~ke ~a~ a ~ker
fro= a clga=e~te. Nicotine ~ken ~ Jus~ ~e =~gh~ ~ount by a
standard machine z~kt ni~t~e deliveries hav~ ~en s~k~ ~ p~ople.
Cigarettes wi~ d~llverles of 0.~, 0.4, 0.7 ~ 0.~g nlco~ine have
bean s~ked by p~els in Sou~puon, ~d s~ilar high smoking ~t~nsl~c~
f~Iter ~ip~d}. ~is su~gesto~ ~a~ ~=y w~re all b~ing s~k~d
maxi~ intensi~y by ~he ~kers. Cigare~es wi~ standard machine
s~k~ dc1~v~=Les of ~.4, ~.8 ~d 3.4mg of nlcu~ine w,re smoked
BAT Co - M,xxl so-rA To . cco Lmc. -nox

When a produc~ is smoked wh£¢h eluhe= has only Jusu enough ni=culne
will be less eviSenc~ of
~ese f~ngs have
In ~11~ratlon wi~ Professoz
~ke fr~ exp~en~l io~ ~ellve~
to ni~t~e ~a~io oE i~ ~ ~ n~co~e
pr~uct wi~ com~r~tlvely high nicene
~e~late ne~8. ~ere Is no
smokeE mlght ~ke fro~ a c~garo~te ~t ~ere is a maxim~. ~e probl~
wl~ ~is approach is ~at for ~s~ grades of to~cco ~. tar and
fil~a~on of ~= IS no~ yen a pra~cal
and tond ~o ~ high in Irrltat~on. ~st smoke~s would no~ be sa~isfle~
w~ a pr~uct ~a~ gave ~em ~e~ nlco~ne in only 2 o~ 3 small ~ffs
because ~e~ no~ only =e~i~e ~e ni~ine ~ ad~us~ ~elr bl~ le~els
to ~i~r avoid ~e ~pl~a~an~ effec~
and llke to tak~ 6-12 puffs on a
It Is ~Ifficul~ to ignore ~e a~vice of ~e Real~% Authorities
who odvise S=:.)k~rS to ~ive up ~ok~n; or ~han~e to a lower dalive~
BAT Co - M:.xXl SO-rA To . cco Lmo. viox

BAT Co L¢o - M,xxEsox.~ ToB.~Cco LmGATION
