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Youth and Marketing

Human Smoking Behavior

Date: No date
Length: 10 pages
102226308-102226317 Exhibit 10
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youth 3004

Abstract

Human Smoking Behavior. Describes smoking machine designed to measure smoke delivery, but which does not accurately report what a smoker actually receives. Describes machine data collection and how this varies from human smoking. Finds smokers smoked more intensely under stressful lab conditions. Describes importance of nicotine in smoking, and dual stimulant/relaxant effect. Finds smokers compensate to achieve higher nicotine delivery from lower tar products. Suggests smoking habit might be rejected if nicotine levels were too low.

Fields

Notes

Original document code was 3004.

Company
British American Tobacco Industry (BAT)
Minor Subject
Cigarette -design --low-tar
Nicotine -delivery
Nicotine -levels
Nicotine -tolerance
Smoke -analysis
Smoking
Tar -levels
Tobacco Industry -research
Tobacco Usage Behavior -compensation
Major Subject
Nicotine
Tobacco Usage Behavior

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Page 1: 3004 Log in for more options!
h~ s~ket will ~£ve ~elf when he clv~etcc wl~ high intensity, ~ ~t o~e~s wA21 ~tenslty w~le ~st~g, bu~ not at all ~ile ~ikin~. The ~tensi~y of s~kl~ w111 ~llvl: ~rl ~at~ria~ to ~h~ s~k~, ~'hc:ca~ the stan~ ~ch~ne ~ll~ts BAT Co L'r~ - M,x.~so~.~ To~.~cco Lrno.~,nox TRIAL EXHIBIT 10,836
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c~g~et~e hol~e:, wh£ch £s a ~fferenca ~e~ween noel ~ktng ~ l~:a~o~ s~klng. F:~ ~ese p=ess~:e ~d flow da~, ~d ~ ~ 3. ~ff m~pe. " , Puff spacing. %'o~e of smoke ~ m£nute. ~e da~ a~e recorded on a mg~etAc tape An c~=pu~e= . c~D~tible form, but can ~ =ecalled eider onto a print~ o~ on~ a o:~g~nal, which should ma~n ~a~ the bu~t long~ lef~ by ~e =3chine i~ ~:.:~c~ly th~ ~o ~ left ~ tb~ man. In fac~ 5u~ Icn~h ma~chln~ is wl~In ~2:.~ ~*h~ch dcmonstr~s ~a~ oven selected ciuar~os are not ider,~lcal. The ~k~ from ~o puff duplica~or £s collec~d on a ph~e is collcc~ed in a latex balloon.
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".-~e ~se of 'Sc~crepC£ttous ~oniCnrinq'. we deslqned and ~1~ ~ h~ a ~c~ophone, oscillator ~ switches, which was li~e~ to finished. In ~is ~ay, puff n~, ~ff duration, and puff ar~lyse~. Zt was fo~d Lha~ bu~ leng~s w~e slightly shorter and puff n~rs sl~htly h~heE when ~ople were ~ok~g activities (ch~t£ng in ~e ~ffee lo~e) ra~h~r than ~s ac~v£~ (s~k£ng alone ~n a l~=a~y). ~e also ~ves=tga~ed ~e e~fec~ of s~ress on ~ktng ~tta=n heads, and since any~hing t~ ~o ~i~ ~e brain ~s ra~her e~c~ve, the des~qns. BAT Co L~ - MIX.XESOT.~ Tobacco LI'II6.~,TlOX
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which has a standard na~hlne s~ksd dsllv~.'-:• of 1.4.-,~ ni¢~!n~ ,.,-~ to a bran~ wi~ a hiqhe~ $t~d~d ~chino ~oked d~ltve~; 1.Sn~ nicolas ~d 36~ ~r and ~e o~er hang og ~e ~ne~ ~o a dellv~ brand wi~ l.~g nlco~ne and 16rag ~r. *A f~e~ ~cording$ of ~king ~e~n w~re ~de over ~e nex~ ~n~ for each ~n ex~lna~l~ of ~e ~okin~ ~rn 8a~ sh~ed ~a~ hi,he= delive~ p=~uc~ was ~k~ wJ ~h lo~er lnte~ity (~a~ ~owor puffs, small~z vol~e ~ ~f ~d long~ ~nto~als ~twe~ ~ ~e ten,el br~d which was s~ked for ~t fl=s~ ~n~. 8slavery p=~uc~ was s~k~d wl~ hi~ho~ int~nsl~y ~an ~e con~ol brand. ~ ~he s~klng ~terns of the. s~ects who smoked these de!ive~ bra~d and ~e ~n~ol ~d were al~st ~e s~e hut weiuh~ of t~ an~ nicotine taken fr~ the lower dellv~ry hr~d were so~.:hat le~s ~n t~ken from ~e ~rth~r findings fr~ ~cse r~su~s were tha~ ~ ~mokin% p~t~ ms used ~ smoke ~e ¢hang~ ~llvery brands were malntain~d ~or ~, ~n~ during which ~oy were s~k~." This shews n~ lo~ger ~n £ month ~o b~com~ us~ to a pr~uct w~th ~ellve~. I~ was also sho~ ~at u~kors did no~ alter ~h~ n~ar of clgazett~s ~oked ~r ~ay when they ¢han~e~ to either ~e hi~h~r or lower delivery }~rand. Ynls. ~ans ~ cc~Donsato~y chan~o~ ~re ~o ~hc way in "which individual cigcrettes are s~ked, rather BAT Co LTD - MISNESO'rA TOBACCO LIT1GATIO.X',
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or ~o~. 2t wu ~li:~lc~lt ~o ~es~g~ ex~e:~en~ ~ ~sve: s~mila: pro~rtions of ~r ~d nico~ne. ~ere is some Indi~£on work in Sou~pton ~a~ nodal ni~Ine ~ellv~ (circa ~.2~)" ::o~.eEs a:e Influ:nc~ ~ ~e~ ~o~g h~it ~ ~e ~ of ni~tlne ~)I= is a similor ~chani~ t~ Parlor's ~o~s. If one of ~e to th~ ~oklng pan~ern ~ ~y ~ ad~us~ It beck to ~e f~ili~ level. acts play a p~r~ in ~e r~okin~ h.~bit ~t ~s ~ssible to ~nsi~er to plac~ a c~ar~tte In ~,. ~uth and puff on it without l~hsin~ BAT Co
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dAf~e:ence be~we~ ~bacco ~d ~e: shr~ded vege~le ~r~uc~ As ~en s~ke As inhaled MM ~e ~oke: ne~ly all ~he nAco~Ane Is ~sfe:red from the s~ke An ~e l~gs ~o ~he bl~ s~re~. ~s ~ansf~ to ~e p~ of the ~y vi~in seco~s. Nico~ne ~as ~a~cologlcal ~ in ~e ~aAn are due to nAcotAne ~self vhereas o~e=s ~e ~e ~ ni~Ine caus~g a ~elease of o~hor s~s~cnc~s rAVin ~e ~y such as adrenaline. Ni~J.e As me~a~llsed ~ ~e ~dy ~o a s~=~ce call~ co~inine. wA~ln a comparatively sho:~ ~l=e - ~ypically 20 mAnu~s fo= ~he level ni~Ane. ~e . nAco~Ane mus: e1~e~ smoke ze~la~ly An ~:Oe: ~o ma~ 8 ~ela~ively cons~an~ nAco~Ane level have a less cons~an~ ~pA~y nlco~ine level in has ~y. ~ese ~oMe:s, vho s:oMe very ~:~uen~ly, or ~nly occ~ziona1!y :aM Me consAde~ed as ex~e c~ses ~e ~1:s~ g:oup ~o smokes ~o :ain~aln a cons~an~ ~l~d level o~ ni~ine AS ~s~ iAkely ~:yAn~ ~o avoAd mhe ~1oasan~ zsnsa~ions ~ha~ h: ~eels when },e is no~ is likely ~o compensate /or ch~n~ed d~ii~ery If given a cigarette bra:~d ~th di£[oren~ stan~a=d ==chine s:~oko~ deliveries to ~Is u~ual BAT Co - Mlxx :sora To . cco Lma.,:nox
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of may also ~ke' when ~ey a~e ~ or ~ because ~ey say it gives ~ s~m~a~on. ~e occasional ~oke= is ~efo~e effect. ~oke=8 w~ ~ke ~casionally ~e ~e a~ious ~k~ ca~ o~ ~ eleva~ ~r~d s~ker. ~,e m~chani~ ~ w~ ~e level~g of ~o~onal s~ate ~s pl~ce can b~ axpla~ed silly ~ .imag£n~g Psychologls~ refer ~ ~is as ~ ~ousal invert~ U s~where ~ou~ ~e ~dle depressed he will ~ lower on ~e left hgnd ll~ or ~f he is s~resse~ ~d anxious high up on ~e lef~ hand 1~ (1.~). A ~ose of nicotine ~ill 6c~ as a stimulant, so th~ ~oker will ~ve owe= ~e ~ak and do~ the r~ht hand li~ to a region of lo~arousal, henco lowor brnl, actlv~ty smoking patterns suggest ~a~ th=~ wl=h to main~n a certain bl~ BAT Co L'rt, - M xx so , To . cco Lm a-no.
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=~allsa~lon of ~el~ve=y f~om ~£fezen~ ~r~u=~s ~u~ o~he~s ~ay sh~ ~y co~ensa~on au ~I. ~ere ~e several ~ea~es ~f a ci~ette ~eslgn" which a clg~e~e. For ~ple a ci~e~e wi~ high draw ~esil~nce+ during ~e s~ul~ ~i~ ~oen puffs. Such features are ci~ette ~ke ~a~ ~n~ols ~e ~unt of s~ke ~a~ a ~ker fro= a clga=e~te. Nicotine ~ken ~ Jus~ ~e =~gh~ ~ount by a standard machine z~kt ni~t~e deliveries hav~ ~en s~k~ ~ p~ople. Cigarettes wi~ d~llverles of 0.~, 0.4, 0.7 ~ 0.~g nlco~ine have bean s~ked by p~els in Sou~puon, ~d s~ilar high smoking ~t~nsl~c~ f~Iter ~ip~d}. ~is su~gesto~ ~a~ ~=y w~re all b~ing s~k~d maxi~ intensi~y by ~he ~kers. Cigare~es wi~ standard machine s~k~ dc1~v~=Les of ~.4, ~.8 ~d 3.4mg of nlcu~ine w,re smoked BAT Co - M,xxl so-rA To . cco Lmc. -nox
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When a produc~ is smoked wh£¢h eluhe= has only Jusu enough ni=culne will be less eviSenc~ of ~ese f~ngs have In ~11~ratlon wi~ Professoz ~ke fr~ exp~en~l io~ ~ellve~ to ni~t~e ~a~io oE i~ ~ ~ n~co~e pr~uct wi~ com~r~tlvely high nicene ~e~late ne~8. ~ere Is no smokeE mlght ~ke fro~ a c~garo~te ~t ~ere is a maxim~. ~e probl~ wl~ ~is approach is ~at for ~s~ grades of to~cco ~. tar and fil~a~on of ~= IS no~ yen a pra~cal and tond ~o ~ high in Irrltat~on. ~st smoke~s would no~ be sa~isfle~ w~ a pr~uct ~a~ gave ~em ~e~ nlco~ne in only 2 o~ 3 small ~ffs because ~e~ no~ only =e~i~e ~e ni~ine ~ ad~us~ ~elr bl~ le~els to ~i~r avoid ~e ~pl~a~an~ effec~ and llke to tak~ 6-12 puffs on a It Is ~Ifficul~ to ignore ~e a~vice of ~e Real~% Authorities who odvise S=:.)k~rS to ~ive up ~ok~n; or ~han~e to a lower dalive~ BAT Co - M:.xXl SO-rA To . cco Lmo. viox
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BAT Co L¢o - M,xxEsox.~ ToB.~Cco LmGATION

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