Youth and Marketing
Editorial Memorandum: R. J. Reynolds Plans Test Marketing of Smokeless Cigarette
Abstract
Editorial memorandum regarding RJR's "smokeless" cigarette. Describes cigarette-shaped product which contains a nicotine capsule, a tobacco plug, and a filter, but which reduces compounds dangerous to health and produces less smoke than a regular cigarette. RJR claims target market is "upscale intellectuals" likely to quit smoking, and will spend $125 million to market it. Expresses concern that this will contribute to youth smoking, as young people may be attracted to product for its "safe" qualities. Also cites increased usage of smokeless tobacco among males under 19. Explores question of whether product is a drug delivery service or a cigarette. States that product maintains nicotine dependence and is not a smoking deterrent. Describes ways RJR is avoiding FDA regulation.
Fields
- Notes
Original document code was 568.
- Company
- Non-Tobacco Company
- Minor Subject
- Advertising and Marketing -targeted market
- Cigarette -design --"safe" cigarette
- Food and Drug Administration
- Health and Medical Research -"safe" cigarettes
- Nicotine -delivery
- Product -development --"safer" cigarette
- Smokeless Tobacco -sales
- Smoking and Health Controversy
- Youth (<18 years old) -smoking
- Target Market
- Upper Class
- Major Subject
- Cigarette
- Smoking and Health Controversy
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