Youth and Marketing
[Re: Script on The Wizard of No]
Abstract
Letter from J. Gary Mitchell Film Company to Herb Osman of RJR summarizing phone conversation. Describes company as educational film production company. Pitches script for "The Wizard of 'No'", a film discouraging children 6-12 from smoking. Notes, "Although the focus is on saying 'no' to smoking, the film does not deal in any way with why cigarette smoking may be harmful." Expresses hope that RJR may underwrite production cost ($30,000).
Fields
- Notes
Original document code was 1014.
- Company
- R.J. Reynolds Tobacco Co.
- Target Market
- Youth
- Minor Subject
- Advertising and Marketing -movie theatre --short subject film
- Advertising and Marketing -target market --youth (<18 years old)
- Anti-Smoking
- Cigarette -consumption --youth
- Youth (<18 years old) -smoking
- Author
- J, Gary Mitchell Film Company
- Mitchell, J Gary
- Major Subject
- Advertising and Marketing
- Youth
- Recipient
- Osmon, Herb
Document Images
The
'~': 1. Gary 3dNchell
~~ftlm CompanyOk;k"
17 Ecbo Court
'
San Anselmo,
Ca. 94960
(415)4590323
February 6, 1984
Mr. Herb Osmon
Director of Public Issues
R. J. Reynold/s T obac.;co Company
401 N. rlain
Winston-Salem, N. C. 27104
Dear Mr. Osmons
The following is a briPf summary of our telephone conversation
today.
We are an educational film production company with over thirty
f i Ims in distribution nationally at;d ;ve receivcaa m-.1ny ma jor
film festival awards includin;; an Academy Awaid \o^;inulivr.
After four months o: r^search and writing we have ;ust this
we~.~k completed the script on 'The Wizard o-: \o', a fifteen
minute film designc>d for children ages six thru twelve. The
primary purpose of t}le f ilm is to discouragP chi?-Iren from
smokiny. The I txl i~wE~~ the R. J. key!',i;1d; Totacco Co.
riay 1,o interested in c-;ponsoring this f i l.m is that the emphasis
is on how to !.al 'no' and the por:or of 'no' as it relates to
peer, family, and mi_dia prc,s5ure. Although the focus is on
saying 'no' to smokir the film does not deal in anv wa:/- with
why cicrarette s:;;or;ir.g rtay lx- h-trrnful.
I would like to snnd a copy of the script to yuu for your
review with the hope that your company would be interested in
underwriting the proc:~.~ction cost of $30,000. We have a
distribution agreement with svTI Teleprograrns, Inc. (enclosed
please find MTI's catalog). Please feel free to call ":r. Lloyd
Singer, Chairman of the Board at 800 323 5343 to discuss this
project and/or t.,._ quL!lity of our work.
Thank you,
j gr.,/nzA
