Youth and Marketing
Demographics of IMSA Fans
Abstract
Demographics of IMSA fans. Requests figures on age distribution of race audiences at International Motor Sports Association events, as Camel is sponsoring a series of their races. States questions have been raised regarding large number of under-age fans at first event, possibly attributable to local college student population in Dayton.
Fields
- Notes
Original document code was 1020.
- Company
- R.J. Reynolds Tobacco Co.
- Minor Subject
- Advertising and Marketing -event sponsorship --sporting event
- Tobacco Industry -marketing policies --youth
- Youth (<18 years old) -data
- Copied
- Dearman, O D Jr
- Marketing Type
- EventSpon
- Author
- Weber, A G
- Major Subject
- Advertising and Marketing
- Youth
- Recipient
- Sherrill, J H Jr
Document Images
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Di:,::OJRFiPriICJ OF IASa F-;ViS
IZ
April 12, 1972
?x. J. .I. Sherril3, Jr. A. G. SJabor
f~8
r!;:~ ar e intere s_ed in c:ctern :inir. ; the age distribution
of race audier.ces at I~:Sa events.
As You }:::04?, CA'iLh is sponsoring a series of GT, road
races sanctioned by International ZIotor Sports
Aj:.ii1. , Inc.
Soc:a questions have been raisc~d as to the 3eemi ngly
large number of under age fans at th^ first event of
the year a t Day tona Int`rnatior.al Speedway. It in
possible that -Lncuuse of tYie ].ccatiori of the -frrst
rata: thcct an llnLlsu:1? l;j Lart-,,le ~a::ou nt of co" 1cga
st::(.;ents did att2nd race. ::o one, has
pi.zc::d a=ix o1 the age distribution of the fans.
We would li.ce for you to set up a progra-i in which
we are able to teil in more definite ter_is the age
diszriLution of thn'- fan3 at fortf:comir.g I`ISA events.
~
Zae Ca:.ILL Brand Group has a schedule of events, and
I wil.ll be glad to discuss any further particulars
of this research at your convenience.
A. G. 'VeLer
A%,-JW: skz
CC: _9r. O. D. Dear:aan, Jr.
