Youth and Marketing
Appendix C: Televised Spot Cigarette Advertising Exposures (In Thousands) for January 1967, January 1968 and January 1969
Abstract
Appendix C, Television Spot Cigarette Advertising Exposures (in thousands) for January 1967, January 1968, January 1969. Gives figures on exposures for children 2-11, teens 12-17, adults 18+, and total exposures for each month.
Fields
- Notes
Original document code was 1017.
- Company
- R.J. Reynolds Tobacco Co.
- Minor Subject
- Advertising and Marketing -radio/tv advertisement
- Advertising and Marketing -target market --young adult (18-24 years old)
- Advertising and Marketing -target market --youth (<18 years old)
- Cigarette -advertising and marketing
- Youth (<18 years old) -advertising and marketing --cigarettes
- Youth (<18 years old) -market research
- Advertising and Marketing -target market --young adult (18-24 years old)
- Marketing Type
- TVAd
- Target Market
- Young adult
- Youth
- Major Subject
- Advertising and Marketing
- Youth
Document Images
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APPENDIX C
Televised S ot Ci arette dvertisin Ex osures (in thousands
'
or Januar Januar 1
* an "
J anuar 1969
Period Children
2 - 11 Teei.s
12 - 1 Adults
18 Total
r,xposures
January 1967 212,310 251,160 2,07?,320 2,54{1,790
January 1968 257,120 288,180 2,265,560 2,810,860
January 1969 236,825 265,745 2,186,624 2,689,194
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