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APPENDIX D I Januai,y 1962 Network Television Cigarette AdvertisinA Exposures a 40 Times Shown Containing Cigarette, Total Number of Cigarette Children Teens Adults. Total Program Commercials Commercials 2- 11 12 -17 18f' Exposures 1. Big Valley 5 14 27,070 36,310 240,530 303,910 2. Hollywood Palace 3 5 11,250 6,130 97,930 115,310 3. Peyton Place - Mon. 5 8 15,140 17,900 1 146,900 179,940 4.. Sunday Night Movie 4 16 39,040 43,760 314,660 397,4E0 5. Wednesday Night Movie 3 ' 10 • 28,030 25,120 137,520 190,670 6. Invaders 4 ~ 10 68,700 50,400 175,300 294,400 7. Love on a Rooftop 4 8 37,200 17,120 100,560 154,880 3. Rat Patrol 5 10 . 36,620 26,560 171,800 234,980 9. 12:00 O'Clock High 2 4 2,920 L,440 36,280 43,640 10. Combat • 4 4 •22,640 6,800 59,360 88 800 11. Fugitive 5 5 9,350 9,400 79,550 , 300 98 12. Iron Horse 5 5 20,300 8,700 84,200 , 113 200 13. Rango 6,960 37,980 , 310 65 **14. Wide World of Sports 4 4 0,760 6,320 32,440 , 49,520 15. Felony Squad 5 a 25,200 19,920 131,760 880 176 *fi16. NBA Pro Basketball 5 .5 5,000 4,550 22,950 , 32,500 . 17. Pruitts of Southampton 4 4 16,280 7,480 43,480 67,240 18. That Girl 4 6 26,640 18,660 78,840 124 140 19. Friday Night Movie 4 12 62,350 36,840 266,690 , 365,880 20. Thursday Night Movie 4 12 20,890 28,220 226,510 620 275 21. Danny Kaye 4 7 9,540 9,050 91,220 , 109,810 22. Gunsmoke 4 8 29,090 18,780 149,560 197,430 ~ 23. I've Cot A Secret 2 4 5,260 3,840 45,920 55 020 24. To Tell The Truth , (dayti.me ? 3 3 3,600 900 22 800 27 300 25. To Tell The Truth , , (nighttime) 2 3 3,390 3,010 33,800 1,0 200 **26. Super Bowl Pre-game 1 1 3,360 3,240 21,410 , 28,010 -1- W LL6S1 £oEOS . ± .,_~. . ~... , ,. .. . . ,..s~ WM R sm, !7:rrs;~, •,~3~4 4 M" . :3 .

w ® . Times Shown Containing Total Number • Prof.ram CiEarette Commercials of C:garette Commercials Childrep 2 - 11 Teens 12 - 17 Ad•alts 18+ Total Exposures *''27. Super Bowl Post-game 1 1 4,230 2,060 17,180 23,470 28. Beverly Hillbillies 5 52,910 20,380 90,440• 163,730 29. Wild Wild West 3 3 16,110 8,730 49,140 73,980 .30. Evening News - Cronkite 13 21 57,300 23,900 277,100 358,300 t 31. Candid Camera 2 2 '7 3,900 33,8~ 40,480 ~ 32. Dick Van Dyke 6 000 18' 2,400 31,800 52,200 1 (5 day, 1 night) I **33. W Super Bowl CBS 1 . 5 17,500 17,700 118,400 ® 153,600• 34. Fam.ily Affair 8 37,100 25,600 16;,300 230,000 35. Hogan's Heroes 4 6 • 36,300 16,400 128,200 180,900 I 0 36. Jackie Gleason- -4 13,600 157,600 213,200 37. Mission Impossible 6 ' 20,100 94,000 143,900 j 38. Red Skelton 5 8 , 600 , 23,300 211,100 291,000 39. Art Linkletter's House Party 2 2,600 600 17,200 20,400 0 40. Dean Martin 4 11 21,710 19,010 241,910 282,630 41. Laredo 4 12,680 9,130 48,690 70,500 42. Saturday Night Movie 4 16 76,080 52,920 320,680 449,680 43. Tuesday Night Movie 9 3 20 570 136 100 192 870 44. Andy Williams 4 7',380 , 11,640 , 102,720 , 121,740 45. Daniel Boonr: 3 12,600 6,3b0 56,880 75,840 46. Cragnet 3 8 28,960 26,080 182,080 237,120 4?. T.H.E. Cat 3 7 18 040 13 000 77 108 690 48. Tonight Show ' 966 , 11,360 , 42;400 , 54,720 49. The Virginian 4 14 39,300 33 350 250 315 387 900 50. I Spy 7 3 5 9,350 , 19,100 , 95,450 , 123,900 -2- 8L6S £OEOS .. J!~nv:~IOY,~~;, j .j WI : I a

51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. *#62. 63. 64. 66. **67. 68. Time g Shown 0 °ror,ram Containing Cigarette Comrr.ercie13 Total Number of Cigarette Commerciais Children 2 - 11 Teens 12 - 17 Adults 184- Total Exposures Occasior.sl Wife 4 7 30,730 20,510 88,900 140,140 Run For Your Life 4 .6 4,980 9,480 80,820 95,280 Star Trek ~ 25,140 21,540 89,220 135,900 s{untley-Brinkley News 7 16,730 10,080 111,720 138,530 Van From U.N.C.L.E. 4 4 22,400 11,200 55,200 88,800 Pistols 'N Petticoats 2 3 17,500 6,770 49,740 74,010 Rounders 1 4 15,480 8,600 42,640 66 720 Man Who Never Was 1 2 5,040 3,400 27,400 , 35,840 Roger Mudd News 2 2 4,140 1,21.0 20,0£s0 25,460 Peter Jennings News 10 10 23,050 10,800 62,250 96,100 Peyton Place. - Thurs.' 1 1 1,990 2,19C 14,520 19,000 NFL 3 10 31,700 39,300 245,900 316,900 CBS Playhouse "Final War of Olly Winter" 1 1 2,500 2,700 18,200 23,400 Secret Storm 1 1 1,000 500 7,100 8,600 Senior Bowl 1 1 1,500 1,100 10,000 12,600 Password (day) 2 2 1,800 600 14,800 17,200 Subtotals 243 416 1,402,770 971,650 6,801,160 9,175,580 Pro Bowlers Tournament 3 3 * * * 14,850 Scherer-MacNeil Report ~ ' 3 * '~ * 24,900 I

. Program **69. NCAA Basketball 70. ABC Stage ' 67 . #$7l. Super Bowl NBC 72.' Hero **73. Pro Football Special **74. American Sportsman $*75. NFL ( pre-game ) *&76. CBS Sports Spectacular Totals Subtotal Sports Sports without Audience Breakdown Data Sports without Demographic Data Timcs Shown Containing Cigarette Commercials 50303 5980 .}, Total Number oS Cigarette Commercials 3 9 ~ * 1 4 * 1 1 * 1 2 * ~ 8 * 2 2 * 1 1 * 261 16 6 7 29 450 27 12 17 56 Children Teena Adults Total 2- lI 12 - 17 18+ Exposures * * 45,000 * * 15,420 * * * * * * ~c +a s ~ s * e $ * * a * 9,275,740 74,050 74,270 468,280 616,600 * * $ 59,850 * e a * 676,450 I t ,

JanuarX 1Q68 Network Television Cigarette Advertising Exposures 0 Times Shown Containing Total Niunber • U.• Cigarette of Cigarette Children Teens Adults Total Program Comrr.ercials Commercials 2 - 11 12 - 17 18j- Exposurc,s 1. kat Patrol 4 9 35,270 19,650 134,790 ~89,710 **2. Sugar Bowl • 1 3 3,330 4,380 44,940 52,650 **3. Orange Bowl 1 3 9,690 5,520 54,210 69,420 **4. Bowl Game Highlights 1 3 3,750 2,220 31,260 37,230 5. Invaders 4 5 ..10,320 10,210 62,860 83,390 6.' I Spy 4 8 3,680 13,440 108,560 125,680 7. Tuesday Night Movie 5 11 46,110, 41,770 209,630 297,510 8. Wednesday Night Movie 4 13 62,640 54,880 257,370 374,890 9. Thursdoy Night Movie 4 9 21,910 22,780 144,900 189,590 10. Friday Night Movj.e 4 9 36,550 21,160 161,870 219,560 11. Saturday Night Movie 4 9 49,160 39,250 231,250 319,660 12. Sunday Night Movie 4 16 43,880 44,920 287,200 376,000 13. The Virginian 4 15 61,740 31,460 339,370 432,570 1 • ' 14. Cimarron Strip 4 13 51,460 27,540 210,910 ' 289,910 15. Dean Martin 4 9 16,110 21,520 227,060 264,690 16. Dragnet 2 5 18,050 17,300 96,250 131,600 17. Tonight Show 10 10 750 3,900 59,550 64,200 18. Petticoat Junction 4 7 35,050 18,550 95,710 149,310 19. CBS News - Roger Mudd 4 ' 5 11,030 3,800 59,000 73,830 **20. NFL Super Bowl 1 4 6,380 4,340 56,400 67,120 21. Danny Thomas 4 8 18,720 13,840 110,000 1.42,560 22. It Takes A Thief 3 9' 32,040 33,210 171,990 237,240 23. Jonathan Winters 4 7 12,390 17,080 121,800 151,270 24. GomFr Pyle • 1 1 9,070 2,870 23,080 35,020 **25. NFL Playoff Boal. 1 2 7,160 4,900 ' 37,040 49,100 26. Hogan's Heroes 4 6 32,700 16,700 80,800 130,200 27. Family Affair 5 8 55,500 38,400 194,000 287,900 28. Jackie Gleason 4 6 48,500 16,900 157,900 223,300 29. btission Impossible 4 6 15,200 17,000 107,600 139,800 30. Red Skelton 5 8 53,700 23,300 195,300 272,300 -5-

ro ram Times Shown Containing Cigaret.te Conunercials 31. He and She 32. CBS News - Cronkite 23 33. ABC Evening News i8 34. Huntley and Brinkley 35. Big vallc;y 4 36. Joey Bishop ' 15 37. Smothers Brothers **38. NFL . z **39. , NFL Pre- Post-game 2 40. Felony Squad 3 41. NYPD 42. Avengers 4 **43. Wide World of Snorts 4 *Y'~4. Pro Bowlers Tour 4 **45. NBA 3 =*46. AFL All Stars **47. Senior t?owl 48. Mannix 4 49. Gunsmoke 5 50. Peyton Place - Mon. 4 51. Peyton Place - Thurs. 4 52. Carol Burnett 4 53. Hollywcod Palace 3 54. Wild Wild West 55. Guns of Will Sonnett 4 56. Ed Sullivan 4" 57. High Chapparal 4 «=58. NHL }iockey 1 0 Total Number of Cigarette Commercigls Children 2 - 11 Teens 12 - 17 Adults 18+ Total Exposures 7 32,508 18,100 95,500 146,100 23 62,480 27,890 380,370 470,740 18 40,338 18,510 112,666 171,514 2 17:6 21r060 187~6 0 226~360 15 1,500 4,360 52,220 58,080 .12 52,450 43,920 250,960 347,330 4 15,600 -11,800 100,000 127,400 2 13,580 8,380 65,020 86,980 4 7,800 7,440 62,120 77,360 1 2,040 2-070 15,710 19,820 6 32,520 18,900 72,960 124,380 4 13,360 5,840 33,8~ 53,000 4 5,640 2,600 21,240 29,480 3 3,450 2,940 17,370 23,760 3 3,480 2,250 29,550 35,280 2 2,460 15,800 17,520 35,780 10 27,450 22,220 132,930 182,600 10 61,740 30,220 273,020 364,980 6 9,410 . 9,960 93,500 112,870 4 5,960 6,360 62,040 74,360 7 17,300 19,970 131,000 168,270 3 6,570 6,720 51,150 64,440 6 29,450 1t',120 103,460 147,030 6 29,850 14,'80 109,080 153,710 8 38,500 16,980 137,960 193,440 12 • 23,060 20,280 201,100 244,440 2 3,320 960 6,480 10,760 -6-

, rogr4m Times Shown Containing Cigarette Commercials Total Number of Cigarette Commercials . Children 2_ 11 Teens 12 - 17 Adults 18 + Total Exposures 59: aun For Your Life 60. Ironside 61. Daniel Boone 62. Cowboy in Africa 63. Garrison's Gorillas 64. Voyage to the Bottom of the Sea 65. Iron Horse 66. Newlywed Game 67. Operation Entertainment 68. That Girl 69. Judd For The Subtotals Defense **70. NCAA Basketball **71. Houston versus UCLA (basketball) **72. American Sportsman **73. NFI• Post- Pre-game Subtotal Sports Sports without Audience Breakdown Data Sports without Demographic Data 5 3,200 3,800 52,950 3 3 5,880 5,490 53,910 3 14,040 7,740 56,220 4 4 15,240 7,040 43,960 5 5 24,0500 11,450 76,300 3 16,500 7,050 38,370 1 1,940 1,800 12,670 4 22,360 13,880 72,000 4 18,360 8,480 58,480 4 23,520 13,480 55,320 4 4 9,880 8,040 70,360 290 482 1,570,278 1,083,250 7,826,416 * * * * # * * • * 59,950 6f ?ao 78,000 66, 2t,o 112,650 61,920 16,410 108,240 85,320 92,320 88,280 10,479,944 72,000 20,000 10,571,944 91,200 71,930 514,830 677,960 * * _ * 92,000 * * ~ * 769,960

50303 5984 Televised Spot C_i ~arette Advertisin E~osures (in thousands .f`or a ~'and~anuary`19~$ • Children Period 2- 11 January 1967 212,310 January 1968 257,120 Teens Adults Total 12 - 1 18 Exposures 251,160 2,077,320 2,540,790 288,180 2,265,560 2,810,860