[Re: Special Advertising Campaign to Dissuade Youth Smoking]

Youth and Marketing

[Re: Special Advertising Campaign to Dissuade Youth Smoking]

Date: 29 May 1979
Length: 2 pages
TIFL 0533261-TIFL 0533262
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youth 102

Abstract

Letter dated May 1979 from George Weissman of Philip Morris to The Honorable Joseph A. Califano, Secretary of Department of Health, Education and Welfare regarding the secretary's proposal that Philip Morris mount a special campaign emphasizing that smoking is not for children. States PM's view that no evidence supports the belief that either pro-or-anti smoking advertising is effective in altering teen smoking behavior.

Fields

Notes: Original document code was 102.
Company: Philip Morris Cos., Inc.
Target Market: Youth
Minor Subject: Anti-Smoking; Anti-Smoking -advertising; Public Relations -youth anti-smoking programs; Tobacco Usage Behavior -influence of advertising; Tobacco Usage Behavior -youth (<18 years old)
Author: Weissman, George (Chairman & CEO Philip Morris Inc. '79-84)
Vice President of Philip Morris from 1954 to 1956. Vice President and Assistant to the President in 1957. Vice President of Marketing from 1958-59. Executive Vice President of Marketing in 1960. Exec. VP Overseas in 1961, Exec. VP PM International 1962-66. President from 1967 to 1972. President and Chief Operating Officer in 1973. Vice Chairman from 1974-78. Chair and CEO from '79-84 and on the Board of Directors from 1959-84. "Mastermind" of Philip Morris' direction.
Major Subject: Advertising and Marketing; Youth
Recipient: Califano, Joseph A Jr Hon

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I HILIP MORRIS H~y 29, ~979 The,."~ you £o: you: le~e: of April 2~. Hy aesoc£atea and Z have carefully =ev£ewed you= p=oposal~as~Lng us to ~ounC a special The Tobacco Z~Ce has w~t~en ~ you se~ng ~o~ ~e And~s~'s pos~t~on on s~ng by teen- ~e~ev~s~on~ ~a~o, p~t, ~IC~s, e~. -- has be~de ~ heal~ educa~on p~ogr~. S~e o~ ~ese p~ogc~ ~ncLu~ng .~ose by yo~ depac~nC ~d yol~eW h9.1~ o=~an~za~o~ have been ~pec~ca~ly a~ed a~ d~ssua~nq ch~l~en and ~ sponsored progr~, a cu~:~ p~ica~on Eovn=, H.G., "Some Indicators o~ Health-Related Behav~ocJ~ongAdoles~ents ~n'c.~e United s~ates" Publ£c Health Re~rts 94 (2), ~09-~8~ 1979. TIFL 0533261 26313 TIMN 261354

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Secretary Joseph Califano ~y 28, 1979 Page Two Z would be happ~ ~o bee:any fu:~h~ ~onorr.~le Joseph A. Callf~no, Jr., Seorota~y Dnpar~.uont of Heal~h, Education, and Welfare 330 Zndepend~n¢o Avenue, S.W. ~:=hlng~on, D. C. 20201 TIFL 0533262 TIM+N 26t3~5 .... _+

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Youth and Marketing