Tobacco Documents Online

Cigarette Brand Preferences of Teenagers and Adults

Abstract

"Cigarette Brand Preferences of Teenagers and Adults." Summarizes research indicating that children are aware of cigarette advertising and brand imagery and suggests that advertising reinforces smoking for this group. Asks children age 6-17 to list the brands most popular with teenagers and with adults. Finds that children who stated an intent to smoke when older tended to judge brand preference most accurately, as did children whose parents smoked. Finds that children expressed preference for the most heavily advertised brands, suggesting that children are highly sensitive to cigarette brand advertising. Calls for a ban on all sales promotion of tobacco.

Fields

Notes

Original document code was 4434.

Company

Non-Tobacco Company

Minor Subject

Advertising and Marketing -media spending

Advertising and Marketing -point-of-sale

Advertising and Marketing -print advertisement --newspaper advertisement

Tobacco Usage Behavior -influence of advertising

Tobacco Usage Behavior -peer influence

Tobacco Usage Behavior -research

Tobacco Usage Behavior -youth (<18 years old)

Youth (<18 years old) -advertising and marketing --cigarettes

Youth (<18 years old) -brand preference

Youth (<18 years old) -smoking

Copied

Fischer

Marketing Type

POS

PrintAd

Author

Aitken, P P

Leathar, D S

Oxford, University Press

Scott, A L

Squair, S I

Major Subject

Advertising and Marketing

Tobacco Usage Behavior