Youth and Marketing
Re: Health Warning
Abstract
Confidential memo from John Benson regarding instructions from President of Philip Morris, George Weissmann, to place package in right corner and warning panel in left corner in all future ads. Requests that "the greatest separation possible" is achieved between the two.
Fields
- Notes
Original document code was 57.
- Company
- Philip Morris Cos., Inc.
- Minor Subject
- Advertising and Marketing -billboard
- Advertising and Marketing -print advertisement
- Advertising and Marketing -strategy
- Cigarette -advertising and marketing
- Surgeon General -warning
- Copied
- Adams, Cap
- Dietz, Al
- Morford, Terry
- Nuss, Fred
- Oates, Jim
- Sherman, Roger
- Snitzer, Marty
- Stetzer, Bill
- Tulp, Dick
- Marketing Type
- Billboard
- PrintAd
- Author
- Benson, John (Leo Burnett Advertising Executive, Marlboro account)Defense
- Major Subject
- Advertising and Marketing
- Surgeon General
- Recipient
- Wendy, Charlie
- Black, Jim
- Burch, Ralph
- Coe, Bruce
- Condon, Ron
- Hinton, Lou
- Krom, Ken
- Muse, Norm
- Stanwood, Dick
- Weinstein, Hal
Document Images
LEil QURNETT COMPANY INC.
IBVERTl81'YG
PIIUDEfvTIAL PLAZA CHICAGO. ILL. 60601
TYLCPHONC CCnt..L E-6969 -
TO:
OFFICE MEMORANDUM
(DO NOT GIVE OR ACCEPT ORAL INSTRUCTIONS)
June 9, 1972
Mr. Norm Muse Mr.
Mr. Bruce Coe Mr.
Mr. Ken Krom ifr. .
Mr. Charlie Wendy Mr.
Mr. Lou Hinton Mir.
Mr. Hal Weinstein
Jim Black
Ralph Burch
Dick Stanwood
Ron Condon
Al Dietz
cc: Mr. Marty Snitzer , Mr. Terry Morfo
Mr. Cap Adams Mr. Dick Tulp
Mr. Roger Sherman Mr. Fred Nuss
Mr. Jim Oates Mr. Bill Stelzer
FROM: John Benson
Re: Health Warning
George Weissman, President of Philip Morris Inc., has instructed
.the Brand Group that in all future ads the package be in the
right corner and the warning panel in the left corner.
We have discussed this with the Brand Group and have agreed to
do this where it does not violate the layout. However, when the
layout dictates differently, we will violate the rule.
But please try to get the greatest separation possible between
the pack and the warning panel.
Also, I am confident that as time passes there will be a
relaxation of the rule.
John Benson
/lat
