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Youth and Marketing

Subject: High Cost of Smoking/Brennan Dawson Interview

Date: 20 Feb 1990
Length: 4 pages
TIMN 341401-341404
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youth 1513

Abstract

Transcript of NBC Nightly News TV program. Quotes HHS Secretary that smoking costs $52 billion a year in health expenses and lost productivity, that 26% of Americans still smoke, and that blacks smoke more than whites, as do the less educated and those living below the poverty line. Discusses Uptown, targeted to blacks, and Dakota, targeted to women. Tobacco Institute spokeswoman, Brennan Davidson states smoking is an adult choice, smokers know about health risks, and that smokers are no less productive than non-smokers.

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Notes

Original document code was 1513.

Company
Tobacco Institute
Target Market
African American
Female
Youth
Major Subject
Advertising and Marketing
Smoking
Minor Subject
Advertising and Marketing -target market --female
Advertising and Marketing -target market --minority ---African American
Advertising and Marketing -target market --youth (<18 years old)
Cigarette -advertising and marketing
Cigarette -consumption
Smoking -incidence
Tobacco Industry -public positions
Author
Radio, TV Reports Inc
Brand
Dakota (RJR)
Uptown

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Page 1: 1513
TOB13012.32 15-13 Page 1 of 4 RADIO Tv' REPORTS, http://www,tobaccoinstitute.com/getimg.asp?DOC_ID=TOB13012,32/12,35 6/8/98
Page 2: 1513
TOB 13012.32 Page 2 of 4 TIM~ 341402 http://www.tobaccoinstitute.com/getimg.asp?DOC_ID=TOB 13012.32/12.35 6/8/98
Page 3: 1513
TOB13012.32 Page 3 of 4 TIMN 341403 http://www.tobaccoinstitute.com/getimg.asp?DOC_ID=TOB13012.32/12.3 5 6/8/98
Page 4: 1513
TOB13012.32 Page 4 of 4 http ://www.tobaccoinstitute.com/ getimg.asp ?DOC_lD=TOB13012.3 2/12.3 5 6/8/98

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