Youth and Marketing
[Public Issues Smoking Advertisements]
Abstract
RJR press release announcing public relations campaign communicating company position on passive smoking, youth smoking and smoking and health issue.
Fields
- Notes
Original document code was 1324.
- Company
- R.J. Reynolds Tobacco Co.
- Minor Subject
- Environmental Tobacco Smoke (Second-Hand Smoke) -social aspects
- Public Relations -industry research
- Public Relations -youth anti-smoking programs
- Smoking and Health Controversy
- Tobacco Industry -marketing policies
- Tobacco Industry -public positions
- Youth (<18 years old) -smoking
- Marketing Type
- PrintAd
- Author
- Fishel, David B
- Major Subject
- Advertising and Marketing
- Public Relations
- Brand
- Bright
- Camel (RJR)
- Doral (RJR)
- More
- Now (RJR)
- Salem (RJR)
- Vantage (RJR)
- Winston (RJR)
Document Images
OCR for 1324 does not yet exist
OCR for 1324 does not yet exist
OCR for 1324 does not yet exist
