Youth and Marketing
Prop 188 Direct Mail Summary
Abstract
Proposition 188 direct mail summary. Outlines non-smoker universe and smoker universe with titles, pieces, and number of weeks out.
Fields
- Notes
Original document code was 1005.
- Company
- Non-Tobacco Company
- Minor Subject
- Advertising and Marketing -direct mail
- Political Issues -lobbying
- Major Subject
- Advertising and Marketing
- Political Issues
Document Images
Prop 188 Direct Mail Summary
Non-Smoker Universe
"Just Read II~', 3MM pieces, in-home mid-August
"What People Think", 3M2vl pieces, 2 versions, 5 weeks out
"Minors", 3MM pieces, 4 weeks ou~ 5SOM pieces, 2 weeks out
"Right to Decide", 3.SMM pieces, 3 versions, 2 week out
"Martinez/Minors Card", 3.2MM pieces, I week out
"File Folder", 1MM pieces, 1 week out
"Taxpayers Letter/Card", 400M pieces, 1 ,~¢~ek out
Smoker Universe
"What People Tlzing~, 750M pieces, 2 versions, 7 weeks out
"Angry Smoker", ?50M pieces, 6 weeks out;, 250M pieces, 2 weeks
"Comparison", ?50M pieces, 5 weeks out 250M pieces, 1 week out
"Absentee Ballot", ?50M pieces, 4 weeks out
"Right to Decide", 750M pieces, 2'weeks out
"While You Weren't Looking", 1MM pieces, 1 week out
