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Youth and Marketing

Brown & Williamson Tobacco Corporation vs. Walter Jacobson and CBS, Inc., Deposition of Walter Jacobson

Date: 12 Jul 1984
Length: 190 pages
681814466-681814655
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Abstract

Deposition statement of Walter Johnson, reporter and commentator from WBBM, argues the philosophies and professional responsibilities for a reporter, includes providing fair and accurate information. Questions whether it is essential to give sense of time and place to the viewer.Presents CBS's standards for reporting, asks if Michael Podutzsky produced an article or script for his article perspective, mentions the confidential FTC report, the pot, wine, beer, sex marketing strategy.

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Notes

Original document code was 496.

Company
Brown and Williamson Tobacco Corp.
Minor Subject
Advertising and Marketing -research
Advertising and Marketing -strategy
Federal Trade Commission (FTC)
Legal Issues -litigation
Public Relations
Major Subject
Advertising and Marketing
Legal Issues
Author
Jacobson, Walter
Plaintiff
Wolfe, Rosenberg and Associates Inc

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Page 1: 0011571754
I 2 3 4 5 6 7 8 9 IO II 12 13 14 15 15 17 18 19 20 21 22 23 24 IN THE UNITED STATEN DISTRICT COURT NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION BROWN & WILLIAMSON TOBACCO CORPORATION, VS* Plalntiff, WALTER JACOBSON and CBS, INC., Defendants. No. 82 C 1648 The deposition of WALTER JACOBSON, called by the Plaintiff for examination, taken pursuant to the Federal Rules of Civil Procedure of the United States District Courts pertaining to the taking of depositions, taken before JULIE ANN CONROY, a Notary Public within and for the County of Cook, State of Illinois, and a Certified Shorthand Reporter of said state, at Suite 3000, One IBM Plaza, Chicago, Ill•inois, on the 12th day of July, A.D. 1984, at 9:30 a.m.
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2 1 2 3 4 5 6 7 8 9 i0 11 12 13 14 15 16 17 18 19 20 21 22 23 24 PRESENT: MESSRS. PAUL, WEISS, RIFKIND, WHARTON & GARRISON, (345 Park Avenue, New York, New York I0~54). by~ HE. MARTIN LONDON, appeared on behalf of the MESSRS. REUBEN & PROCTOR, (19 South LaSalle Street, Chicago, Illinois 60603), MR. JAMES A. KLENK, by= Plaintiff; -and- CBS, 1NC., (51 West 52nd Street, New York, New York 10019), MR. DOUGLAS P. JACOBS, by= appeared on behalf of the Defendants. ALSO PRESENT: MR. GARY CUMMINGS. REPORTED BY: JULIE ANN CONROY, C.S.E.
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3 12 14 15 16 17 18 19 2O 21 22 23 24 l 2 ~ 3 WALTER JACOBEON 4 By Mr. London 5 6 7 8 10 Jacobson Deposition Exhibit 11 NO. 1 Nos. 2, 3, and 4 No. 5 LN___D _~_x E X E I B ITS 42 66 81
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1 ~ 4 1 2 3 4 5 6 7 8 9 10 ii 12 13 14 15 16 17 18 19 2o 21 22 23 24 MR. LONDON: Will you swear the witness, please? (WHEREUPON, the witness was duly sworn.) WALTER JACOBSON, called as a witness herein, having been sworn, was examined and testified as DIRECT EXAMINATION BY MR. LONDON: first duly follows: Q. Mr. Jacobson, may we have your home address, please7 A. 552 West Belden. Q. And you are employed by whom, sir? A. WBBM TV. Q. DO you have any other employers? A. WBBM Radio. Q. DO you have any other employers7 A. NO. Q- HOW long have you been employed by WDBM TV? A. I would say approximately 14 years on and off. Q. Why don't we work back the other way. Could you tell me your educational
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1 2 3 4 5 6 7 8 g 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 background, please? A. From where; high school? Q. High school, college, anything after that. A. New Trier Township High School, Winnetka, Illinois. Grinnell College, Grinnell, Iowa. Q. A degree, sir? A. Bachelor's degree in political science. Q. When was that, sir? A. 1955. These are all approximate. Okay? Q. Yes, sir. A. 1955, Bachelor's degree in political science. degree from Columbia that? you study or -- Masterls O. When was A. 1956. What did A. Something's wrong here. Take your time. A. I'm sorry. 1955 University. is when I graduated from high school. 1959 is when I graduated from Grinnell 1960 was when X got my Master's degree at Columbia. One year CSS fellowship without a degree at the East Asian Institute at Columbia.
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-I 6 i T ( l 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 O. And what did you study during your Master's degree at Columbia in 19607 A. Journalism. Is that the Columbia School of Journalism? A. Yes. Q, New York City? A. Yes. Q. And the CBS fellowship, describe that, please? A. How do you mean? Q. Were you at school? A. I lived in New Jersey school every day. Q. Which school? could you and I went to A. Columbia University. I took a variety of courses in political science, I was not matriculated. And I took a year's personal tutoring in Chinese, Q. When you say it was does that mean you had some CBS to do those studies? A. For nine months I worth of at which I was -- a CBS fellowship, • sort of a grant from took a leave from here,
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L I 1 2 3 4 5 6 7 8 9 i0 11 12 13 14 15 16 17 18 19 20 21 22 23 24 that as a for Q. Then what did you do when you finished nine-month study at Columbia in 19617 A. I came back to Chicago and went to work -- continued my work as a reporter for WBBM. Then I have missed something. When did you start working as a reporter WBBM? Take your time. A. Do you know what's wrong here? O. What's wrong? A. Again -- MR. KLENK: He hasn't asked you a question. THE WITNESS: He didn't? MR. KLENK: Can you tell him when you started working? I will be glad to get his starting date and give it to you. BY MR. LONDON: Q. If you want to explain something, go right ahead. A. I just want to get my dates right. I didn't say that 1961 was the year I went on the fellowship. You asked me what my education was. My chronological education was as you put it down. Later on, I went back as a fellow. So
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8 I 2 3 4 5 6 7 8 9 1O ii 12 13 14 15 16 17 IB 19 20 21 22 23 24 between the time I graduated from Columbia School of Journalism and the fellowship, there were years during which I was a -- Q. You graduated from -- let's see if we have At now -- from Columbia School of Journalism. And I understand that you are a little uncertain about these dates. Would you Just do this for me -- A. Sure. Q. -- if you later realize that any one of these dates are off, would you let me know? A. I said initially that they are approximate. 0. But if you later find out you are off, would you let me know? A. Sure. O. As you best recall it now, you graduated with a Master's from the Columbia School of Journalism An 1960, is that correct? A. Yes. Q. What did you do then? A. I then went to Europe for Q. To study? A. NO. TO travel. six months. two+.,'/+, 681814473
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g P l ( lQ 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 2O 21 22 23 24 O. What then? A. I returned to Chicago and was United Press International. g. This would be sometime in 1961, sir? A. 1961, I think. From there -- now, I'm lost on the -- have Just been O. You are in 1961 and you employed by UPI. A. Right, at which time, I stringer at Time Magazine. employed also was a From there -- and I don't know the dates from there, I went to Chicago's American, by now -- which became Chicago Today. From there, I went to WBBM TV as a writer. Approximately 1964 or '5, I'm not sure -- (WHEREUPON, Mr. Douglas P. Jacobs entered the deposition proceedings.) (WHEREUPON, there was a short interruption. ~Y MR. LONDON: Q. All right, sir. Approximately did you work at UPI? A° This is a guess. A year. Q. What were your duties? how long
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i f" ,> 1 2 3 4 5 6 ? 8 9 I0 ii 12 13 14 15 16 17 18 19 20 21 22 23 24 A. Reporter. Q. And did you do hard news? A. Yes, I did hard news. Q, Did yo~ do commentary, as A. No, sir. Q. Just hard news? A. Yes. O. And you did hard news for Magazine? A. Basically research And about how long as a researcher? A. That was a Q. stringer. A. I at UPI, but well? Time, Time for Time Magazine. did you work for Time part-time stringer. HOW long was that? think that was during the time I I'm inexact about that, as well. Q. Approximately a A. Approximately a And then you went A. Yes. Q. What is that? year, more or less? year, more or less, was to Chicago's American? A. It was an afternoon daily. O. And the name was thereafter Chicago Today? changed to

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