Jump to:

Youth and Marketing

Subject: Targeted Advertising and Other Cigarette-Related Issues

Date: 22 Feb 1990
Length: 18 pages
TIMN 389544-389561
Jump To Images
youth 1497

Abstract

Transcript of Larry King Live TV program featuring Mark Green, Commission of Consumer Affairs for the city of New York, Dan Jaffe, Association of National Advertisers, and Brennan Dawson, Tobacco Institute. Debates ban on tobacco advertising, nicotine addiction, First Amendment protection of commercial speech, personal choice, advertising to youth, and whether advertising should target minorities, women, etc. Discusses Camel, as aimed at youth, Dakota aimed at 'virile females.'

Fields

Notes

Original document code was 1497.

Company
Tobacco Institute
Marketing Type
PromoProg
Target Market
Female
Youth
Major Subject
Advertising and Marketing
Cigarette
Minor Subject
Advertising and Marketing -promotional item/program
Advertising and Marketing -target market --female
Advertising and Marketing -target market --minority ---African American
Advertising and Marketing -target market --youth (<18 years old)
Cigarette -advertising and marketing
Nicotine -addiction
Smoking and Health Controversy
Tobacco Usage Behavior -addiction
Tobacco Usage Behavior -influence of advertising
Youth (<18 years old) -advertising and marketing --cigarettes
Author
Radio, TV Reports Inc
Brand
Camel (RJR)
Dakota (RJR)

Document Images

Text Control

Highlight Text:

OCR Text Alignment:

Image Control

Image Rotation:

Image Size:

Page 1: 1497
TOB 15107.23 /~77 Page 1 of 18 RADIO TV REPORTS, I~-LK TL~BACCO x~$rIrUl~.' http://www.tobaccoinstitute.com/getimg.asp?DOC_ID=TOB 15107.23/07.40 6/8/98
Page 2: 1497
TOB15107.23 Page 2 of 18 ~p~ke t~ ~m~ne high up I~ khe A~,~ wh~ e~Id s lai of thei~ 389545 http://www.tobaccoinstitute.com/getimg.asp?DOC_ID=TOB 15107.23/07.40 6/8/98
Page 3: 1497
TOB15107.23 Page 3 of 18 T.IMN 389546 http://www.tobaccoinstitute.corn~getimg.asp?DOC_ID=TOB 15107.23/07.40 6/8/98
Page 4: 1497
TOB15107.23 Page 4 of 18 be ideJl~ lied, TIMN 389547 http://www.tobaccoinstitute.com/getimg.asp?DOC_ID=TOB 15107.23/07.40 6/8/98
Page 5: 1497
TOB15107.23 Page 5 of 18 A TIMN 389548 http://www.tobaccoinstitute.com/getimg.asp?DOC_ID=TOB 15107.23/07.40 6/8/98
Page 6: 1497
TOB15107.23 Page 6 of 18 GREEN| ~ren~a~ K~NG: Let ~ ~ a O~ ~ac~£n~ ia t~o~al £n adve~tia~ng, 3AFF£~ Tsrge~ing in an everyday activity, And KINGr ~li 9e~ ~ bresk. KING~ ~a'll be ~Ight buck. ~'~1 be Inoludlng [Relntroductle~ Of g,Je~ta] ~e'l~ talk aboot enmpnti~o~a, ~.~. Reynolds' e~mpe~£tor~, f+m not privileged, K~G; ~n~ ere they? 3~F7~ Well, the key question ~, i~ ~t good ~ TIMN 389549 http ://www.tobaccoinstitute.com/getimg. asp?DOC_ID=TOB 15107.23/07.40 6/8/98
Page 7: 1497
TOB15107.23 Page 7 of 18 not h~ving kidm TIMN 389550 http ://www.tobaccoinstitute.com/getimg. asp?DOC_ID=TOB 15107.23/07.40 6/8/98
Page 8: 1497
TOB15107.23 Page 8 of 18 sdulta? TIM.N 389551 http ://www.tobaccoinstitute.com/getimg.asp?DOC_ID=TOB 15107.23/07.40 6/8/98
Page 9: 1497
TOB15107.23 Page 9 of 18 TIMN 389552 http://www.tobaccoinstitute.com/getimg.asp?DOC_ID=TOB 15107.23/07.40 6/8/98
Page 10: 1497
TOB15107.23 Page 10 of 18 10 could go e?ter ~n ~d for being inherently deoeptive or mi~- leeding~ I may yet do that. FiFty percent et~rt before TIMN 389553 http://www.tobaccoinstitute.com/getimg.asp?DOC_ID=TOB 15107.23/07.40 6/8/98

Text Control

Highlight Text:

OCR Text Alignment:

Image Control

Image Rotation:

Image Size: