Youth and Marketing
Lift Off to Flavor: Vantage the Right Light
Abstract
Print advertisement for Vantage, "Lift off for flavor," includes coupon and Surgeon General's Warning. Depicts two packs of Vantage cigarettes as rockets, shooting upwards.
Fields
- Notes
Original document code was 1029.
- Company
- R.J. Reynolds Tobacco Co.
- Minor Subject
- Advertising and Marketing -coupon
- Advertising and Marketing -print advertisement
- Cigarette -advertising and marketing
- Surgeon General -warning
- Marketing Type
- Coupon
- PrintAd
- Major Subject
- Advertising and Marketing
- Cigarette
- Brand
- Vantage (RJR)
Document Images
I
SURGEON GENERAL'S WARNING: Smoking
Causes Lung Cancer, Heart Disease,
Emphysema, And May Complicate Pregnancy.
1992 R.J. REYNOLOS TOBACCO CO
.I
I
I
I
a
4
4
4
0
05022
I
f
A
1ME-RI6HFUG4-
MANUFACTURER COUPON EXPIRES 6/30/92
30Fi
ULTRA LIGHTS, ULTRA LIGHTS 100'S: 5 mg. "tar' .
-y 0.4 mg. nicotine. MENTHOL 100's; FILTER: 8 mg
"tar"
.
N ? 0.6 mg. nicotine. FILTER 100's: 8 mg. "tal," 0.7 mg.
~
"
nicotine. MENTHOL: 9 mg.
tar" 0.7 mg. nicotine,
W. per,cigarette by FTC method.
~~~i
~
.:
:
.o
- - - - - - - - - - - - - --
T[.MS a tawa/ ofr.e
COMSUMtC: CAUT10N1 IAo..wyn n paA .nN'M+, Man/ sIY41J q~~Ard u W.
.uC Yod e[p.N,.rAa.yN x n.na.~N w.nY n.nna k.nnun w.nliry q, Y
wY.q.!K.4. nh.q~.n.Y iq.Mr R.IwI Y,.LT.r nwn,aY,rp4.l4 uHS 4.. M.i
.rw.n w IAh v.wa+, u n ~A, Muah, d/A. nu~r.. ru mm.u.na aa, n
CUUrONrIfO CYSOMEO AMO 10 SMOKf115 ]1 tfROS d r6F 00*0LYf ~tf ONt
Otlut[0: Il.e.mr..n a IAn t.erw p,nAnuaa.p.,<. d N.J. Nqn«e-
hCwa.
t«M«r i twn Man,u« MY nc p~.4a A««n.~ b.~n.n trq «404 y.
d I ILLik ~s.nlwlAwn.ISG uin
A.u...,n_IYwilli..~wlr~ e11K.a1r..K
W I.q .Mn twnn GlNw<, wilt Mis ./L..W wA K t.Mi r.A,. Y.20.1 t.
4.W .n w CS ~.. wa r.M q.neNI M.I M Cwnn tl.'e~o~, Ce~nn. r0 b.
wma r7 n... G.,. tass. mp
22050
I
0
