Youth and Marketing
New Winston Select. Select Tobaccos. Smooth Flavor.
Abstract
Winston business reply card, touting Winston Select Gives short survey on usual brand preference; includes Surgeon General's Warning and age verification.
Fields
- Notes
Original document code was 1025.
- Company
- R.J. Reynolds Tobacco Co.
- Minor Subject
- Advertising and Marketing -direct mail
- Advertising and Marketing -research --survey
- Brand -preference
- Cigar -advertising and marketing
- Cigarette -consumption
- Surgeon General -warning
- Youth Access -age verification
- Marketing Type
- Direct
- Sampling
- Major Subject
- Advertising and Marketing
- Cigarette
- Brand
- Winston (RJR)
Document Images
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SURGEON GENERAL'SWARNING: Quitting Smoking
Now Greatly Reduces Serious Risks to Your Health.
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MOISTEN TO SEAL
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Quality, Lcaclershih, and Innovatiun. "I'hnt's WNsA()N.
Witis'VON Nvas thc first to introduct a filtered cigarcItr, thc
first to proride guarantcccl freshnrss with "1'hc, WiU\i', and
nctw introduccs WINS"fc)N S[ALECI.
WINS rON tirl.l c f. :1 Nf.\\ 0..\s,,, OI S.\I()() I f I.
SI?LI?CTIVI?I1' GR0WN. SCt_i_(Iiuhar.os he,tin ~vitlr tuh,r~~rus
h.rrvestccf fronl the ri~h firlcl~ ufthr Carolinas. (.)rilv the finest WhAiu,,
in Anicrica hrconir S)'11.c 1.
SF.LI'.C;TIV1'.I Y RIPENI:D. Ripe tuh.1ccori ,lre snuxoth tulxr.~rus.
Carufin,l Iraf is ncrtt(ra11y rif,rnc~l hN thr sun to thc prak of' snluuthness
.rncf sluxv curccf fo1r rich tirste. It is thr ,tancfarcf to jucls;c all othrr".
It is St~t.i:<~I.
SELF.CTIV1`.11' CI IOSEN. With yr'rrs uf' (,\fvrirn~~e ancf an in"tink ~t
l~or qualit\ ~, utrr t'Nf)crl", hand tik4ek t ortik' thr of~ thc rich tuhsr~uti
ancf thr hest of thc srtluuth tuh:rrcu.ti. A st.rncfard of qu~rlitv kno\vn :r,,
WiN', r(>N Sri.i c i.
SFILI?CTIV1?I1' 13I.ENDI~.I~. Chur eshert hlcncfcr:s kricnv hu\v to h'rlancc
unly the hrst uf' uur fully ripenecf, sr»oxoth toh,rc, os ~vith thc ric hrst, full
flavor tohaccus. A standard uf tastr like no other ancf it's callyd Ncxv
\'ViNsr0;v Si:(.i:(-i.
SELF.CTIVEIY PACKAGF.I). Wrappcd in W(tis)~t)N's uniyu('
I=lavurScal "' Exrckaging, SI'.t1~.t `i 'ti snuxrth, rich flavor is as fresh irs the
day it \vas madc.
WINSrON SI:I.I:(:I:
S.\ICx)'rl INI:.ss NIxI:.IZ T.\S-I,l:1n So 1Z1ci I.
Please print vour ans\vers clearly ancl sif;n vour name on the signatum linc
helo\v. Thcn fold so that the mailing aclclress is on the otrtsicle,
ntoisten the gIue to seal, ancl ntail.
OFFER RESTRICTED TO SMOKERS 21 YEARS OF AGE OR OLDER.
Birthdate: (Required) Month Day Year ~ MALE 0 FEMALE
I serWy that I am a smoker, that I am 21 years of age ornlder, and ihat I want to receive free
cigarettes,
couporls, premiums, ar oHera In the mall. I undersmnd that giving false infomlaGon in order to
aocept these offers
may constitute a violation of the law.
Signature: (Required)
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Name:
Address:
(;Ity: State:_ Zip: (Required)
1. What is your USUAL BRAND of cigarette?
2. Is your USUAL BRAND 0 Menthol 0 Non-Menthol
3. Mark one of the following as it appears on the pack:
El Lights 0 Milds 0 Ultra Lights 0 None of these
4. How do you purchase your cigarettes?
D Usually buy packs El Usually buy cartons
5. What other brand of cigarettes do you purchase in addition to your USUAL BRAND?
Telephone Number: (opranaU (
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Please give us your comments on Wwsro)v SEL.Ecr
PTD in USA 0 1992 (1) R.J. Reynolds Tobacco Co. 100-8437
