Youth and Marketing
Free Pack of Camel!
Abstract
Two print ads for Camel, "Discover a whole new world", offering 2 coupons, each are for a free pack of Camel. One ad includes Surgeon General's Warning with age verification, one does not.
Fields
- Notes
Original document code was 1036.
- Company
- R.J. Reynolds Tobacco Co.
- Minor Subject
- Advertising and Marketing -coupon
- Advertising and Marketing -print advertisement
- Cigarette -advertising and marketing
- Surgeon General -warning
- Youth Access -age verification
- Marketing Type
- Coupon
- PrintAd
- Major Subject
- Advertising and Marketing
- Cigarette
- Brand
- Camel (RJR)
Document Images
LV6L1.
FREE PACK
CAMEL LIGHTS, FILTERS or NON-FILTERS
FREE I
PACK
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RETAILER: YOU MUST FILL IN NORMAL RETAIL PRICE (INCLUDING APPLICABLE SALES TAXES) ~
TERMS OF COUPON OtiER I
CONSUMER:CAUT10NrCDupongoodonivonbrandstyle(s) speLYfied:itcannotbetransferredorexchangedforother W
coupons. Partbupac:on in this promotion s at the discretion of the retailer AII promotional costs
paid by Q I
manutacturer
LIMIT ONE COUPON PER CUSTOMER AND TO SMOKERS 21 YEARS OF AGE OR OLDER
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VOID FOR USE IN COMBINATION WITH ANY OTHER PROMOTIONAL OFFER.
RETAILERS AND AUTHORI2ED CLEARING HOUSES 0nly will be reimbursed normal value for this
Renrapplicable sales
taxes. 80 handling. a°o postage ir submrtteo m accordance wrth R.J. Reynolds Tobacco Company coupon
terms, im
corDcirated by reference, brochure available upon request. Cash value 1120 of 10
Geec only in U.S A Mau to Coupon Redemption Center. PU. Box 3000. Winstom
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$2.50 OFF
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FILTERS
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CAMEL LIGHTS, FILTERS or NON-FILTERS ' _
TERMS OF COUPON OFfER o
CONSUMER: CAUTIONr Co::50n good bnly when brad srylefsl Spec `.ed purchased: it Cannot be
trans:erred or ex- U
changed for other coupons 'Ietad customer must pav applicable sa es taxes ParUcipatiWl,n this
pror'qtron is at W
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:he discretion of the retaer An promotional costs oaid by manufa,:;.rrer,
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L1MIT ONE COUPON PER PURCHASE AND TO SMOKERS 21 YEARS OF AGE OR OLDER.
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VOID FOR USE IN COMBINATION WITH ANY OTHER PROMOTIONAL OFFER.
RETAR.ERSAND AUTHORIZED CLEARIN6 HOUSESDnrv wdl be rermbursed face valae.8t handlrng, and postage d
sub~
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FREE COUPONEXPIRATIONDATE:FEBRUARY28,1986 T7941
PACK
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S2.50 OFF
A CARTON
mitted n accordance with R J Reynolds Tobacco Company coupon terms,
!ncorpcredbYreference.brocn,ueavadableueonrequest Cashvalue1t20
oflc CxoonlvmUSA Ma,r.o CouponReee^ononCenter.PO Box3000.
'Nms::r.Sarem. North Carorh^a 27102
COUPON EXPIRATION DATE: FEBRUARY 28,1586
T7942

FREE PACK OF CAMEL!
LIGHTS 85, LIGHTS HARD PACK: 9 mg. "tar",
0.8 mg. nicotine, LIGHTS 100's: 11 mg. "tar". 0.9 mg. nicotine,
FILTERS: 16 mg. "tar", 1.2 mg. nicotine, FILTERS HARD PACK:
17 mg. "tar", 1.3 mg. nicotine, REGULAR: 21 mg. "tar",
1.6 mg. nicotine, av. per cigarette by FTC method.
Zti6Ll REDEEM AT STORE TODAY
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$2.50 OFF I ML1
A CARTON
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$50 l1FFA ~~b
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CAME'- LIGHTS, FILTERS or NON-FILTERS t
PLEASE FlLL OUT AND REDEEM AT YOUR STORE.
I certify that I am a smoker 21 years of age or older.
SIGhar ,AE PRINTNAME
TREET
CiMTY STATE ZIP TELEPHDNE
SEX AGE MYUSUALDRANDIS
$2.50 OFF
A CARTON
APT/iDT #
o IC/3 CAMEL LIGHTS, FILTERS or NON-FILTERS
a
~ I m PLEASE FILL OUT AND REDEEM AT YOUR STORE.
v
n I certify that I am a smoker2l years of age or older.
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SEX
STATE
AGE
NAME
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TELEPHONE
MY USUAL BRAND IS
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