Youth and Marketing
The Doral Way to Save
Abstract
The Doral Way to Save, two print ads, offering three $1.00 off coupons. Only one of the two ads includes Surgeon General's Warning. Emphasizes generic everyday price.
Fields
- Notes
Original document code was 1023.
- Company
- R.J. Reynolds Tobacco Co.
- Minor Subject
- Advertising and Marketing -coupon
- Advertising and Marketing -print advertisement --magazine advertisement
- Cigarette -advertising and marketing
- Surgeon General -warning
- Advertising and Marketing -print advertisement --magazine advertisement
- Marketing Type
- Coupon
- PrintAd
- Major Subject
- Advertising and Marketing
- Cigarette
- Brand
- Doral (RJR)
Document Images
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Warning: The-Surgeon Generai Has Determined
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TERMS OF COUPON OFFER
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LIMIT DNE COUPON PER PURCHASE AND TO SMOKERS 21 YEARS OF
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:OUPDN EXPIRATION DATE OCTOBER 71 7985
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