Youth and Marketing
Get into the Salem Spirit and Save $1.50
Abstract
Pre-publication print ad, "Woman offering cigarette", prepared by William Esty Company, Inc. States "Get into the Salem spirit and save $1.50." Shows picture of man and woman. Coupon includes form requesting name, address, usual brand smoked. Instructions specify date, color, size, FTC requirements for tar and nicotine line, Surgeon General's Warning.
Fields
- Notes
Original document code was 1012.
- Company
- R.J. Reynolds Tobacco Co.
- Minor Subject
- Advertising and Marketing -agencies
- Advertising and Marketing -coupon
- Advertising and Marketing -print advertisement --newspaper advertisement
- Cigarette -advertising and marketing
- Advertising and Marketing -coupon
- Marketing Type
- Coupon
- Author
- William, Esty Company Inc
- Major Subject
- Advertising and Marketing
- Cigarette
- Brand
- Salem (RJR)
Document Images
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Warning: The Surgeon General Has Determined
That Cigarette Smnking Is Dangerous to Your Health.
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R.J. REYNOLDS TOBACCO CO. JOB NO.: RTC-SF-SC5063
THIS ADVERTISEFIENT PREPARED BY WARNING: EXHIBIT 1 4
iIILLIAM ESTY COMPANY, INC. T & N: -* 10 POINT
AD NO.: P5-SF-0063E-2C
COPY NAME: "GIRL OFFERING CIGARETTE" $1.50 COUPON AD
PRINTING PROCESS: OFFSET
SIZE: 5 X 13
THIS ADVERTISEMETQT APPEARS IN:
NEWSPAPERS - WEEK OF AIIGCST 22, 1985
IMPORTANT NOTE
THE SECOND COLOR TO BE USED FOR THIS ADVERTISEMENT IS TO
BE ANPA-AAAA COLOR INK NUMBER AS FOLLOWS:
LETTERPRESS PAPERS: AD PRO INK #615 GREEN AS SHOWN IN
A$ PA0-*St4W1tE!Y-SPAF
, OFFSET PAPERS: AD LITHO INK #215 GREEN AS SHOWN IN
AD LITHO=81 ROP NEWSPAPER COLOR INK BOOK, VOLUME!!2
ATED JANUARY, 1981.
IT IS IMPERATIVE THAT ONE OF THE PROPER !NKS !ND!CATEy
ABOVE-8£ ;;_SED WH£N_R- UNNIN.^s_TUIS_ADYFRT!SEMENT, AS IT RE-.
~~SENTS?F!E ?>ROQQCT ARDIORPACKAGE-COLUft.
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IMPORTANT NOTE
This advertisement corr*ies with the
FTC requirement for a warning state-
manF and "tar" and niootine {nw whicb
must appear in all cigarette adver-
,. ,
. ~ _: !vmw _,..-....
against ihis proof to be sure 8 a cor-
naet. Under no drcurnshmees are you
to run substitute materia!s, aher or
omit any copy wiMwut prior e4provai
from the William Esty Cornparty.
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