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Youth and Marketing

Get into the Salem Spirit and Save $1.50

Date: 1985
Length: 2 pages
505156224-505156225
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snapshot_rjr 505156224-505156225

Abstract

Pre-publication print ad, "Woman offering cigarette", prepared by William Esty Company, Inc. States "Get into the Salem spirit and save $1.50." Shows picture of man and woman. Coupon includes form requesting name, address, usual brand smoked. Instructions specify date, color, size, FTC requirements for tar and nicotine line, Surgeon General's Warning.

Fields

Notes

Original document code was 1012.

Company
R.J. Reynolds Tobacco Co.
Minor Subject
Advertising and Marketing -agencies
Advertising and Marketing -coupon
Advertising and Marketing -print advertisement --newspaper advertisement
Cigarette -advertising and marketing
Marketing Type
Coupon
Author
William, Esty Company Inc
Major Subject
Advertising and Marketing
Cigarette
Brand
Salem (RJR)

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. w ® Warning: The Surgeon General Has Determined That Cigarette Smnking Is Dangerous to Your Health. I 695G1 .70 onaCartonor SAVE$/ . 3 paCkS of Salem (any sryw z 0 ~ 0 U w r_ I~If~OKA/I~'RRM11/Sf W! If' o,. ",FS R~}1FI_ ~nwcrao~~ a) PM R.J. REYNOLDS TOBACCO CO. JOB NO.: RTC-SF-SC5063 THIS ADVERTISEFIENT PREPARED BY WARNING: EXHIBIT 1 4 iIILLIAM ESTY COMPANY, INC. T & N: -* 10 POINT AD NO.: P5-SF-0063E-2C COPY NAME: "GIRL OFFERING CIGARETTE" $1.50 COUPON AD PRINTING PROCESS: OFFSET SIZE: 5 X 13 THIS ADVERTISEMETQT APPEARS IN: NEWSPAPERS - WEEK OF AIIGCST 22, 1985 IMPORTANT NOTE THE SECOND COLOR TO BE USED FOR THIS ADVERTISEMENT IS TO BE ANPA-AAAA COLOR INK NUMBER AS FOLLOWS: LETTERPRESS PAPERS: AD PRO INK #615 GREEN AS SHOWN IN A$ PA0-*St4W1tE!Y-SPAF , OFFSET PAPERS: AD LITHO INK #215 GREEN AS SHOWN IN AD LITHO=81 ROP NEWSPAPER COLOR INK BOOK, VOLUME!!2 ATED JANUARY, 1981. IT IS IMPERATIVE THAT ONE OF THE PROPER !NKS !ND!CATEy ABOVE-8£ ;;_SED WH£N_R- UNNIN.^s_TUIS_ADYFRT!SEMENT, AS IT RE-. ~~SENTS?F!E ?>ROQQCT ARDIORPACKAGE-COLUft. SZZ9 SLSO_ TOWN atowaaFFN WYll~fit fJ~W~I Co.1a~ pro0 wh MwYrkl,MH Y~b p.~ ~ owM Y! trM~MMd a ntNqM M aMr to~OdR. Re.1 tw~wr. m.9 M1 Nif/tllfM!!r6 Pl[WMU.ufIR,PM10lM4M1lbCdOn01RR+Y~ M ppipN WS qM CY.MMaClurtr Lar e.[ csw ra cM=ER re l..amnlf Vm ar.a[ a RI~OR.[.O..WIDR wRR MP OR61 RIq..,1M..N91. R[aRfllf R.o AMNWADEo auRaalOtlf6uy .. r w-OSa ex ie tt H^OM4. Fl,dtfpt ~~..VM ~. aPQInR wiM R.J Re,.MGS bD= ~M~9M~S C01100. b1115 .1~prpprM,ptr~ ~!~lR~1f. OMOCIIR< _11M[ tltOn .lOI2C fJMtVa4l//40Mk fiM mwmUS.A WAMC~ RMM~ C- ^. es 7000. R'nq,.5rem. RRM crwiu zroz IMPORTANT NOTE This advertisement corr*ies with the FTC requirement for a warning state- manF and "tar" and niootine {nw whicb must appear in all cigarette adver- ,. , . ~ _: !vmw _,..-.... against ihis proof to be sure 8 a cor- naet. Under no drcurnshmees are you to run substitute materia!s, aher or omit any copy wiMwut prior e4provai from the William Esty Cornparty. 1

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