Youth and Marketing
Bright. A Fresh New Taste Experience.
Abstract
Advertisement for Bright cigarettes. Offers free sample to adult smokers. Shows picture of cigarette packs and Surgeon General's Warning. Includes list of requirements for distribution of samples (i.e. sample only to adult smokes.)
Fields
- Notes
Original document code was 1007.
- Company
- R.J. Reynolds Tobacco Co.
- Minor Subject
- Advertising and Marketing -sampling
- Cigarette -advertising and marketing
- Marketing Type
- Sampling
- Major Subject
- Advertising and Marketing
- Cigarette
- Brand
- Bright
Document Images
A fresh new
taste experience.
Limit one sample per customer Sample only ad-uA smokers.
Ail promotional costs paid by manufacturer
Warning: The Surgeon General Has Determined
That Cigarette Smoking Is Dangerous to Your Hea4th.
6 mg. "tar", 0.5 mg. nicotine av. per cigarette by FTC method.
1
®
i MCig.vet[es
BRIGHT
Fresh Ckan Taste
Low Tar
1GHT
OOs
Ckan Taste ~
Low Tar
By accepting these BRIGHT sample 4's; I agree:
To distribute ; '~ne sample to each customer buying cigarettes.
That samples will not be sold.
To limit one sample per customec
To sample only adult smokers.
Not to place this unit where customers can sample themselves.
1
