Youth and Marketing
Vantage is Changing a Lot of His Feelings About Smoking
Abstract
Print ad for Vantage. Touts low-tar level and flavor. Includes coupon and Surgeon General's Warning. Text header states," Vantage is changing a lot of his feelings about smoking." Depicts man, gives his testimonial on Vantage.
Fields
- Notes
Original document code was 1040.
- Company
- R.J. Reynolds Tobacco Co.
- Minor Subject
- Advertising and Marketing -coupon
- Advertising and Marketing -print advertisement
- Cigarette -advertising and marketing
- Surgeon General -warning
- Marketing Type
- Coupon
- PrintAd
- Author
- Leber, Katz Partners
- Major Subject
- Advertising and Marketing
- Cigarette
- Brand
- Vantage (RJR)
Document Images
Vantage is changing
alot of his feelings
about smokin~
Save 250 on apackana let itchange yours.
"Vantage was right.
It satisfied like my old brand.
Yet it had nearly half the tar.
"It's been about a year since
I started smoking Vantagc!.
And it looks like I'm going
to be smoking them for a
long time to come"
Bernard Schoenfeld
WestcheStPr. New Ynrlr
Regular, Menthol,
and Vantage 100's.
Warning: The Surgeon General Has Determined
That Cigarette Smoking Is Dangerous to Your Health.
R. J. R[TNOUri TOSA[OD CO. - .
THIS ADVERTISEMENT PREPARED BY
LGIJI RAT7 PARTNERS
AD NO.: N101.7017/1
COPY NAME "VANTAOE IS CNANOINO A LOT OP NIS .,:' (COUPON)
PRINTING PROCESS: LETTqPRESS/OPISET
SIZE:IW0 UNES-PULL PAO[
/
THIS ADVERTISEMENT APPEARS IN: RM N[V/SPAKIIS-OC10Rq 71,/1V7
/
/
Cut out and redeem this coupon at participating stores.
Save 250 on a pack of Vantage:
Regular, Menthol, or 100's.
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25a
25C
FILTER:11 mg. "tar", 0.1 mg. nicotine, ME NTHOL 11 mg. "tar', 0.8 mg. nicotine. av. per cigarette,
FTC Report AUG.71:
FILTER 100's:11 mg. "tar, 0.9 mg. nicotine av. per cigarette by FTC method
