Youth and Marketing
Put a Vantage to Your Lips and We'll Throw New York at Your Feet
Abstract
Print ad for Vantage cigarettes, "Put a Vantage to your lips and we'll throw New York at your feet." Includes Surgeon General's Warning and mail in order, which, when sent along with $.50 and two empty Vantage packs, will get consumer a book of 36 coupons.
Fields
- Notes
Original document code was 1042.
- Company
- R.J. Reynolds Tobacco Co.
- Minor Subject
- Advertising and Marketing -coupon
- Advertising and Marketing -print advertisement
- Cigarette -advertising and marketing
- Surgeon General -warning
- Marketing Type
- Coupon
- PrintAd
- Major Subject
- Advertising and Marketing
- Cigarette
- Brand
- Vantage (RJR)
Document Images
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Savrup to $?~k~ on NN'ewY)rk-s fine;t reaaurants,s oppin~ and entertainment.
En;~ ~}thr V'ants;;r ad~ antagt, %t hilr }~~u rnj,, y th, ad, ant.r,,r ot \rx Y.,rk.
Atter all, }nu apjrrei:9tr tht Ct;arctte V1ntag, r t:(ir.lal~Y Creattd 1 hr vtrl~I~,w 'tar' and
nicutine ciF.,urttr that d-~n't ta~tl 1:4,r ~In<_ ;., ~r,u'll
crrtain!~apprr:iatr the h~~.F.!rt % nta~r iut ; rratrd 1%(th :it; di<,'-vnt
a,upm, that'(I a~e %,,u nt-m, c at A', s~ l~r:.'> fir--t t<tah!;-hrurnt>
And a complrtr guidr that'll ~a%r ~:u t.~ ,.kIcat:n~ '~r thr tira~..
Scnd u: 2 emptq ~~ant:igr paCF. ...inc, un~~ t I. I ,Jut.. t( it: :;t; r~c:t~ ,n, h.,, ~-
Korth up tu j^iN~ ~~ nuw Vant.tgr utTI .J. r,.,1 ~ FiE~a>urr 1'r, 1.r'~
Put aVantaC;e to your lips and
we'll throw NewYork at your feet.
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'up to *'di00 in ditcwmb.
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Warning: The Surgeon General Has DeiermirieA.. _
That Cigarene Smoking Is Dangerous !o1'aur H6hh.:
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