Youth and Marketing
Anyone Who's Old Enough to Smoke is Old Enough to Make Up His Own Mind
Abstract
Long print ad designed by Leber Katz Partners Advertising for RJR for Vantage cigarettes. Text states, "Anyone who's old enough to smoke is old enough to make up his own mind." Urges smoker to make up own mind about cigarettes. States "If you don't smoke, we aren't going to try to get you to start." Touts Vantage as the only low-tar cigarette with flavor. Urges trial usage of the cigarette. Includes Surgeon General's Warning.
User-Contributed Notes
Fields
- Notes
Original document code was 1039.
- Company
- R.J. Reynolds Tobacco Co.
- Minor Subject
- Advertising and Marketing -agencies
- Advertising and Marketing -print advertisement
- Cigarette -advertising and marketing
- Cigarette -design --low-tar
- Tobacco Usage Behavior -smoking initiation
- Marketing Type
- PrintAd
- Author
- Leber, Katz Partners
- Major Subject
- Advertising and Marketing
- Cigarette
- Brand
- Vantage (RJR)
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