Youth and Marketing
A Small Reward for People Who Won't Cop-Out
Abstract
Print ad for Vantage, " A small reward for people who won't cop-out," offers coupon. Does not include Surgeon General's Warning. Second page identifies agency: Leber Katz Partners Advertising, and ad specifications.
Fields
- Notes
Original document code was 1038.
- Company
- R.J. Reynolds Tobacco Co.
- Minor Subject
- Advertising and Marketing -agencies
- Advertising and Marketing -coupon
- Advertising and Marketing -print advertisement
- Cigarette -advertising and marketing
- Marketing Type
- Coupon
- PrintAd
- Author
- Leber, Katz Partners Advertising
- Major Subject
- Advertising and Marketing
- Cigarette
- Brand
- Vantage (RJR)
Document Images
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r1'71
A small reward for people
who won't cop-out.
10¢ off your next pack of Vantage with this coupon.
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First Vantage gave you n good deal on
flavor. Now you even get a good deal on the
price. Ten cents ofi a pack of Vantage with
this store coupon.
Only Vantage has the ingenious Vantage
filter, geometrically shiped to increase filtra
tion. Only Vantage has tobacco specially
blended to work along with the filter.
So you get an easy draw and full flavor.
Without a lot of 'tar' Vantage lets you give
up those high 'tar' cigarettes without asking
you to cop out on flavor. It's the only full-
flavor cigarette with lcnv'tar'
with this coupon
on the purchase
of a package of
VantaHe clHarettes. ~ ~ _._......-
llmg.°tar :0.9 mg. nicoUne av per ngareue hy FIC merhod
ra r.e °u~r, wa. r ~.J
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Otler E.Dires: June 30, 1971 _~
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LEBER KATZ PARTNERS ADVERTISING
Client: R. J. Reynolds Tobacco Co.
Product: Vantage
Job S: A 101-99
Publication: Milwaukee Sentinel Jrnl.
Issue: Apri12GE/27A
Size: 5 x 160
