Youth and Marketing
Have the Next Two on Us
Abstract
1971 print ad for Vantage, "Have the next two on us." Offers two free packs of cigarettes with return of two empty packs and age verification form. Does not include Surgeon General's Warning.
Fields
- Notes
Original document code was 1037.
- Company
- R.J. Reynolds Tobacco Co.
- Minor Subject
- Advertising and Marketing -coupon
- Advertising and Marketing -print advertisement
- Cigarette -advertising and marketing
- Youth Access -age verification
- Marketing Type
- PrintAd
- Author
- Leber, Katz Partners Advertising
- Major Subject
- Advertising and Marketing
- Cigarette
- Brand
- Vantage (RJR)
Document Images
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Havnext
two on us.
Send us two empty Vantage packs and we'll send you
two full packs. With our compliments.
We'd like you to discover what a lot of other people
already know, Only Vantage offersyou full flavor and low
'tar' in the same cigarette.Vantage lets you give up those
high'tar'cigaretteswithout asking you to cop out on flavor.
Only Vantage has the Vantage filter, geometrically
shaped to increase filtration. Only Vantage has tobacco
specially blended to work along with the filter.
That way the good taste that begins in the tobacco
end of a Vantage doesn't cop out in the filter end. Full
flavor draws right through it. Easily. Without a lot of 'tar'
Treat yourself to two packs of Vantage.Then have the
next two on us.
mmmmmmmmmmmmmmmmm
1;m; -ta'. C 9m; mco0ce m.0e' dga,elte byFTC me;hod.
LEBER KATZ PARTNERS ADVERTISING
Client: R. J. Reynolds Tobacco Co.
Product: Vantage
Job fi: A 101-94
Publication: Ne%cspapers(Test)
Issue: April 26, 1971
Size: 5 .c 160
Ves, I'll have my nexE Iwo packs of VANTAGE on you. ~
Enclosed are two empty VANTAGE packs. I certify that '
I arn 21 cears of age or oser. It
Name ---~- '
Address ~
City State Zip' ~
Telephone ` r.mm~rar...ty.vd ~
MOtE ADULT SMDFEMS-DN[ 61Ei PER f1MIEI. Dup-tef :II Dt -tt- by [o. ~
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