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Youth and Marketing

Have the Next Two on Us

Date: 26 Apr 1971
Length: 1 page
502611988
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Abstract

1971 print ad for Vantage, "Have the next two on us." Offers two free packs of cigarettes with return of two empty packs and age verification form. Does not include Surgeon General's Warning.

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Notes

Original document code was 1037.

Company
R.J. Reynolds Tobacco Co.
Minor Subject
Advertising and Marketing -coupon
Advertising and Marketing -print advertisement
Cigarette -advertising and marketing
Youth Access -age verification
Marketing Type
PrintAd
Author
Leber, Katz Partners Advertising
Major Subject
Advertising and Marketing
Cigarette
Brand
Vantage (RJR)

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Page 1: wbp78d00
15'-~ . -VXC /7 ~ 65,~p . '11-21/7i Havnext two on us. Send us two empty Vantage packs and we'll send you two full packs. With our compliments. We'd like you to discover what a lot of other people already know, Only Vantage offersyou full flavor and low 'tar' in the same cigarette.Vantage lets you give up those high'tar'cigaretteswithout asking you to cop out on flavor. Only Vantage has the Vantage filter, geometrically shaped to increase filtration. Only Vantage has tobacco specially blended to work along with the filter. That way the good taste that begins in the tobacco end of a Vantage doesn't cop out in the filter end. Full flavor draws right through it. Easily. Without a lot of 'tar' Treat yourself to two packs of Vantage.Then have the next two on us. mmmmmmmmmmmmmmmmm 1;m; -ta•'. C 9m; mco0ce m.0e' dga,elte byFTC me;hod. LEBER KATZ PARTNERS ADVERTISING Client: R. J. Reynolds Tobacco Co. Product: Vantage Job fi: A 101-94 Publication: Ne%cspapers(Test) Issue: April 26, 1971 Size: 5 .c 160 Ves, I'll have my nexE Iwo packs of VANTAGE on you. ~ Enclosed are two empty VANTAGE packs. I certify that ' I arn 21 cears of age or oser. It Name ---~- ' Address ~ City State Zip' ~ Telephone ` r.mm~rar...ty.vd ~ MOtE ADULT SMDFEMS-DN[ 61Ei PER f1MIEI. Dup-tef •:II Dt -tt- by [o. ~ puter eta.est m,let Dt x.ompa.~.a Dr ro.y.e~ca, ma ont, .oa .Dt•e rtt lr.lt]roN~D•te0 , lr.lt] D, M. I,IIO.. l0 6.eeEy tn• Etli., Mal louVOn Ic Y,N1.6E 2 _ ~IeNMEEt Gepr ~D Io.S.Me.YOr~,Mr Io0J6 or/ernp'rnl.ySI.19/ 1

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