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TELEVISION COPY r WILLIAM ESTY COMPANY ADVERTISING 100 EAST 42ND STREET • NEW YORK 17. N. Y. ° OX 7-1600 - 2- 7-10-60 !6 Cut to :.::idc :,hot g, al :~tt~:~., l~ch~nd She has her h~,:;d'~ over his e~ bu[,u~: ::T;;S:",:,': St; ~.;]],!) YOU Tt!31'.~}: ]T tlAS A 17 Cut to closer .';hot as he e>'~.r].es.. She move~ her hunds and he reacts to TAS.,:-~ SO R]Ctl YOU KI~OW ]T I)O~qN~T." S~per: " 18. ,,ipe to Brandon pack. to pack~ "X]I~G-S] ZE" [~ps on 19. Words "]{iC]! TOBACCO TASTE" pop on to pack° 20 Hold on F, ack: AUD] 0 16o Brandon ta.~tcs so mi]d..,you think it has a f~lt.er ..... 17- yet tastes so rich you Rnow Jt doesn't. 18. AI.:EOUI.CFA{: (VoOo) Full King-Sizeo 19o Rich tobacco taste, 20. T~7 Brandon,~ It's new¢ (,',:USiC: UP AN OUT) O

TELEVISION COPY .[ WILLIAM ESTY COMPANY ADV|RTISING 100 EAST42ND STREET • NEW YORK 17. N. Y. AS EE £('.,.'-~.DED 2/2!/62 V1 [;DO AUIU 0 I.~SIO (UP tff~D UNDt,;R) E~i,Ob~,Cl~: (V~O.) After 7 years°.. 3.- L'ord contfinucz fovnfing~ 3: ~o~Of research,,° l:.~ l:ord continuc~, for~.~ingo l',~e now have "B HP~N" & .... an important:..new ~.Igarotte~ Uord fl ~ no:z fully formed., 6. Dir'.:olvc ~n pcckago behind 7. !~dl back ~o roveal pack bathed ~n light on ~h~:if ~n tobacco grccnhc-usc~ Tob:..cco pg.~.n~.~ all a~ound:, Now full King-. Size, ~ ~, .... Brandon ~ Dry,aden is a development of Re J o Eel.molds Tobacco Comp~myooohomo of America~s largest tobacco research center° Dir, solvc to girl '~s hands eve;' rmn ~a oyeso }!c inhales: SaF~u,:':TASTES ~9 I-~LD YOU TiiII.:K IT hAo A F~],TERo'~ Drendono°otastes so mild you think it has a filter.o= 9~ He eyd~aleso Su~r chemg~s to: "YASTES SO RICH YOU IE~OW IT DOESN'~T~'' 9~ Tastes soricho.o Gal removes her hands from his eyes° reacts to cigarettoo ~e IO .... you kno~," it doesn%. L~at makes it possible? (MUSICAL RIPPI/~ UP, THe; I.FOSIC L~DER) ii, Vortical dissolve ].eft to right to"F]~YBI/~D 7" Ii= ReyBlend 7.ooflne flavorful tobaccos in limbo° precisely blended... -12~ %h-.o leaves come in from either side and begin to revolve ~ping off Rc,,'Bl~nd 7o 12. °°°and controlled ~, our newly developed..° Tobs.~co leaves come on in ka!eidosccpic fashion.~ Super: 'tRICH TASTE~ top ~creen '~.~ILD TASTE" bottom screen on cue~ 13 .... harmonizing pro~ess that actually brings rich taateo.oand mild tasteo.,

TELEVISION COPY .[ WILLIAM ESTY COMPANY I NCORPORAT~'D ADVERTISING 100 EAST42ND STREET • NEW YORK 17, N. Y. • OX 7-1600 "~,~,ch .... giscolw to ECU end of c~garotto being h~]d in man~,~ hmnd~ 1.(..... Oat to ~.,~dc shot gal sitting behind man. Shz has her hands over hJ.s cyeso }-I~ Inhnleso Supzr: ::TASTES S0 L'IID YOU I;}IIU( IT HAS A F7 ].TEN o ': IXo Cht to closer shot as ile e~m]es~ She rc~::ovc~ her hands ~.nd he reacts to ciEarctte, Supor: . .kL~,~,~S]Z~. ~p~ on i~, Wip~ to Erandon pack: '~" '~ ' ~" p~ck ~ 19~ Words "~.CH TOBACCO TASk" ~p on >~ck~ 26~ Hold on 1,%: o., .~nto ha:'r:ony~ l:csults? ,~Mi)SIC UP .~H) DND~R) 15~. A remarkably rcwarding cigarette ~, ~ full King~Size Br~u~on. l~ MUSIC ~;~ S~I,~OERS: Ercn~on taztes ~ ~Id~.. You th~k it has a filter.,. l?~ Yet tastes so rich you ~ow it do~sn't~ 18o /~H~O[rNCER: (VoO o ) Full King~Size o 19,, Pdch tobacco taste. 20o Try Brcndon~ It's (~JSZ¢ uP ;L~D OUT)

T.ELEViSION COPY ! WILLIAM ESTY COMPANY | NGORJ~ONAT~ ADVERTISING 100 EAST 421in STREET * NEW YORK 17, N. Y. * OX 7-1600 .... "~162 Word ~<.~::: Jn tc CU of 'q',~search": Pop cr~ titlu ,:.~*.",-~r,,.., ~.,, 7 YEARS OF F.~SEt',KCH. " Dissolve to woman's h~d holding open pack° Pull back ta. show x.:onvz:~s h~:nd ho.kdin~ pack ~OW over l~r! ~ s CyO~-, Man ":nhalcs. Super ':?A,5~?;~ SO MILD YOU ~IINK IT HAS A FILTER.." AUDTO o As men c:~ales and reacts to cigarett% :,~man leans do%-m and also Ioohs at cigarstt~.. Super: "TASTES SO RXGH YOU kT",'O:l 7,~ 50ES~7~T~." Vertical ~rlpe left to right t.o ~-:zrd:,~ "P~YBL~D 7. Two leaves come in from either side and begin to revolve wiping off "ReyBlend 7." :~hOU~.[CI:,H: (V~O .%, New from R, Jo Reynolds Tobacco leaves come ~n in kaleidoscopic faahion, Super: "RICH TASTE" top screen~ "M.ILD TASTE~ bottom screen on cue° Tob a¢ c c Con:p.~ny All leaves intermingle imtil, they becoms tiny circle. Match dissolve to ECU end of cigarette being held in woman"~ h~nd. o, ohome of America's inrgest tobacco research ccn~'e~ After 7 years of research,i 3 ...... ~_u important ncw cigarette, Full King- Size Brandon o 4. Ti~e Lmport:'nce.of new Brmndon is this: " Brandon tastes so ~'dld you think it has filter ..... ..... tastes so richo.,,you know it doesn~t~ WnaD makes it possible? RayDlend 7>, ,fin% flavorf~ tobaccos, precise~ blended~o ~ . ~ ,.,~d cont~llsd by o~ newly develo~d, 9 ..... harmonizing process that actually brings I0o rich taste.~oandmild tasteo~o 0o,int~ harmony, Results? ( uszc im owo ) !I~ A remarkably rewarding cigarette. Full K~,g-Size Brandono o

T.ELEVISION COPY / W!LLIAM ESTY COMPANY ADVERTISING 100 EAST 42ND STREET • NEW YORK 17, N. Y. • OX 7.1600 Cut i~, clo'.~cr :;hot of COUl;Ic: as boy ~ .... ~,,~ $9 RICH YOU lk,&nflon ~,~.ck, Pop ':IfII.:C~SIZE" onto pack.., • R~Cit ~'C~,/~CCO TAS~2" ~,ni~ packo ]..:.., Pop """ /,.UD30 12 l!randon t~'sto.,: so nd3d you think it has a f~ Itor ~ o ~ 13o -,- y~t t,a~.tca no rich you ~mow it ]4, ~2,TNOUNG~:R: (V, 0,) Full l(is~g-Siz~o 35° l{ich toba,:¢o taste,. 16 Try lh'andon~ It's

T.ELEVISION COPY WILLIAM ESTY COMPANY ADVERTISING 100 EAST 42ND STREET * NEW YORK 17. N. Y. • OX 7-1600 2 Zoom fin to CU of "I:cscarch,," Super: tU~..,~,~.~tI " Dissolve to ::on:m:~s hand ho].6~ng open p.'~ c k ,, Iqtll back to show woman:s hand holding [~ck nov! over EI~;I~S cycs< Nan inhales, Super: "TAST}.]S SO M]I,D YOU TH]L!K IT 1{AS A FILThT{o" As man c}gi.ules and reacts to cigarette woman ]cans down and also looks at cigar,.ette~ Super: "TM]TES SO RICH YOU Vertical wl[e left to r~ght to words "REYBLE~,!D 7" dn limbo~ Two leaves come fin from either side and begin to revolve wiping, off "ReyBlend 7°" ., Tobacco leaves come on in kaleidoscopic fashion° Super: "R/CH TASTE" top screen "MILD TASTE" bottom screen on cue., IO. All le~ves 5nten:~.h~]e until they become tiny circle, Match d:ssolve to ECU end of cigarette being heZd in ~man~s hand° AUDXO I, (;.;U:;] C: AI.7'iCUI,!CF]~: (V,O,) New f~om It. J. Reynolds Tobacco C om~zny .... 2 ..... home of A~:er~ca's !arzest tobacco rescarc~ ccnter~ After 7 years of research. ~,, .., ~an ~rtant new cigarette, Full King- Size Br~don, A. The ~]Drtan£ce of new l}r~Mon is this: 5.. Brandon tastes so mild you think it has a filter... 6 .... tastes so rich,.-you kno, dt doesn't° ~at makes it ~mssible? 7~ ReyBlend 7...fine flavorful tobaccoso.~ precisely blended .... 8 .... and controlled by our newly developed~.~ 9 .... harmoniz~m~ process that actually brings rich taste...and mild taste..° I0 .... :nto b~ony. I:esults? (~SIC UP At] iio A remarkably rewarding cisaretteo Full King-Size Brandono

TELEVISION COPY WILLIAM ESTY COMPANY ADVERTISING 100 EAST42ND STREET • NEW YORK 17. N. Y. * OX 7-1600 ~3 15. Pop ~'}~.~C:3 TO~"~CCO TASTEu outo pack° !6 Ho3d pack., AUDIO 3.2 M~!S.~C AhD 5:I!:G;,RS: Br,~.don tastes so n~Id you think it has a filtc~,,, i~. ~,, yet tastes so rich you )mow it doe~'t. L'~. AR.NOUNCER: (V,O,.)A Full King, Size, 15,. Rich tobacco tazteo 16o Try Brandon~ It's new~

TELEVISION COPY WILLIAM ESTY COMPANY INCORPORAT~'D ADVERTISING 100 EAST 42N0 STREET • NEW YORK 17, N. Y. • OX 7-1600 VjDi~3 Open on L'S ycung man in casual clothes hyping at a p[~pcr:-].ittered dcsk~ A desk lamp is lit on the desk~ ~ere is a fire in firep!aco 5n b.~g~ C~:era hans to HCU ~hot of msn as he ~<~ts his vro~k aside ~d str~tch~s~ A ~..~mm~ h~d enters and covers his eyos, Sh~ places a lighted clgarotte in his mouth° He inha!CSo Super.* "BR~:DON TAS~S ~0 ~]~.D YOU TiTI[~K ~" ~.. IIAS A FTLTER" ~ight Cut to c!oscr ~:hot u~n E.nd girl,, She bends do~.-m closer to hi~.q ~.~d re,moves her h,~nd f~om h}s eycs.~ H~ cxhalec and reacts. Suo~r: ';TASq}IS SO RI~! YOU ~~Ob' 7T DOESN~To" Cut to MS Brandon pack ~unding upright atop desk° Slowly mo'~o .in to CU of packo Cut to ECU Br~ndon pack° Nan's hand enters .~md places Brandon cigarette stop pack° Super: ':BR~DDN TASTES SO ;4ILD YOU THINK IT HAS A F~A'ER': left screon,~ Quick cut to revers~ position~ ECU pack left screen, ],it cigarette atop it and super: "TAS~$ ~O ~7.CH YOU lq~OW IT ~OESN~T~ r~ght screc;n ~ 6~o Title dissolves off., Now, four "pieces of pie" come in frmm each side of '~crcon.~ -~n~y ~.,,~..r:~ off pack ~d reveal° o .. tobacco !ca~-es receipting in kaleido- scopic fashion~ Supper: "n./2~iBiJ'~t,!D 7'" ccn ~r ~ ALIDIO 2~ S.ThG~.~G. Broaden tastes so mild you think it has a filter o,. 3.- ~$, ~ t~.stes so rich you know it doesn't~ I.~S!C: IJL~DT~ ;J:!'Ob?!CER: (VoO.~) Neet new, full King-Size B:'~don -- the cigarette that took seven yc~s of tobacco, r~search to develop~ Br~don tastes so ~ld you think it has a filter ~ 6 .... Tastes so rich you know it doesn't° 6a~ ;rod the reason: 7~ NUSIC SheEP 8~ EeyDlend 7~. Fine tobaccos blended and controlled by our newly developed harmon- izi~, Drocesso, o

.TELEVISION COPY WILLIAM ESTY COMPANY I NCORPORATI'D ADVERTISING 100 EAST42ND STREET • NEW YORK 17. N. Y. • OX 7-1600 -: .. ] l) 9 '.Q "L.;LC: "" ~'q'" "; oV ~... 9 lO .ri<h I,a.<iLe.,< 12 A!]. ic::vev intcri.:jjlg?_c u~itil they bcco;,::J 12 ..... into hatnnony~ Hat:h c..~'" ..... '- o-,Iv..,- to end of cige, rette in girl's h~nd 15 ~U51C UP i;.~-&ndon t~,stes so ndld you thSnk filter.,° y.:.i-, taste~ ~.~ rich you }~ow it docan' t,< Cut tc gtr~ ecated (as~:ai.L<~ atop .... Nmn in chair. ]~cy b~i,h have ~igarett.cs~, ff~ff~o on desk. 16 ,C,:U~.)L77CE;2: (V 0 ) mii."~, taste _ FmJoy th~ rich,, yet Cut t.o CU Hand places cigar~Lt~ atop pa:k~, 17 ~: ,~.f full Eing-Size Br~don. !8.~ Pen left ~llghtly to show more of front of pa~k, 18. it's new: SOM TCO I-6Z

.T. ELEVISION COPY ! WILLIAM ESTY COMPANY I NCORPORAT~'D ADVERTISING 100 EAST 42ND STREET * NEW YORK 17, N. Y. • OX 7-1600 7-] 'Tobacco Sh.v" AUDIO th~'-cv~ :~. tobacco ]c::f-.:;tu,qc~cd sky. io :,~USiC: I:~gD 2. I~:I:0UNC}~:R: After 7 yc~u'~ of tobacco research.., ~..b_'¢-oi?~ cca~cra, lh',~don pad: co:,;cs infinity, t~ .. 30 , .,.an ~:poz'tant new cigarette.' Full ][ing-Sizc~., l~, ECU, as the n::~e p:'nel fJ.]_ls the screen,, 4, .... Brandon~ 5. Dissolve tc couple in living ro:: 5. (KUSIC: ~ctting~. l{e is scared in ai'in chai~ ~nd ~hc is bc~!i:'~g over bchi::d hJ~, one hm:d covering his cEcs~ With the other h~d~ shc places a ciga:'ct5~ in his :,:outh :-rid ~[&bts it. She takes her h~nd a~..:oy end kncclc do::~ on floor ~d roots on ar,~ of ch~ir~ UP TIEu~ He inh&lcs o Su~cr: "~F~I:DON TASTES SO I,[ILD YOU THI!':K ~P }{AS A ~:LTER." 6. II~.EOUKCE.~: (V.O.) Bran-don tastes so mild you third: it has a filter..o @ Cut to tu, o shot boy and ~rl. He re- moves cigarette from his mouth ~nd looks at it as he cyl~ales. Super: "TASteS SO ?~ICH YOU KNOW IT DOESN,T°', 7 .... tastes so rich you know i~ deesn~t~ 7ao She picks up Brmn4on pack and shows it to him° 7a. (I.~SIC : UP TiI-------------------~N UhDER) 8. Cut to CU pack in girl's hand° Begin 8. slew move in to ECU of pack in hand. AI~..~OU~CER: (V.O.) Brandon ~ms created after 7 $~ars of research at America's largest tobacco research center. 9. No:;, four "pieces of pie" come in fram 90 carla side of screen :.rlpirz off Brok=~on pack and revealing tobacco leaves re- volving in halcidosc~pic fashion. !0, Super: "F~LTBILITD 7" ove~ above° Brm-~on~s t~Lque, rich yet mild taste comes ~ro~... i0 .... RcyBlend 7 -- fin% flavorful tobaccos, precisely b!cnded and controlled by our newly • o. ,~o ,-.~ developed harmonizing process~..