Tobacco Documents Online

September $, 1959 As information, John Peace said on the phone this morning that Vanguard Cigarcttes ::ill soon move into the New York market. The makers of Vanguard are now contacting r~edia to see if they will accept their ~dvertls~ng. ~!G-cgf !Ioward Gray

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In no manner may it be construed that the above reproductions in any way indicate any type of.end:t~e- ment or approval of Vanguard or any activities or product* of the Bantob products Corpor~tton The items a~ reprodUCed only as a ~ampUng of the news coverage with regard to our Vangusrd Story,

TELEVISION COPY WI'ILLIAM ESTY COMPANY I NGoRPORATIID ADVERTISING STREU • .+W ~ORX 1~. N. *. • OX 7.,600 T-3-~o fad,.~ 5n CU of ~-al ~:ith m~? s l~ndD o~er he;- e,ves, She inha!cSo Super: "TASTES SO ~.Li.;3) TOU THI.NK IT IIAS A FYIT~," She o;~a!es as m~n removes his h.-nnds and she reacts to ciKarotte. Super: "TASTES SO ~~CH YOU K~DW iT DOESN'T°" Cut to Brc.ndon pack larger in screen !eft~ ~,ider shot of smok~-u~ ccup!c, cue, :-:ords ':PuZIBI~-~ 7" move in f~o~a screen right ~nd p~mS.tion the.raze!yes across lo-::or screen. On "REIq~LEND 7" pop, s off and op.-..nod Bra.ndon pack donin.--tos ~oi, sce:~.e~ Iin2o,~ nu smok:~ scene still Ln b.g~ AUDIO 1. M,!NOUNCER: (V.Oo) An important new clgarctte. Full Ning-Size Br~mdon~ 2. Brandon tastes so mild you think it has a filter.., ~o ...tastes sorlch you know It~doesn't. 4, Newly deve!opcd ReyBlend 7 makes it possible, T~D, Brando~..It's (~us~c uP A~D OUT) OM TCD I

.TELEVISION COPY e WILLIAM ESTY COMPANY ADVERTISING 100 EAST 42ND STREET • NEW YORK 17, N. Y. * OX 7-1600 L:ia.'.:oivo to p~.ck, a:~all screen loft, Dia-~olvo in b~gj glri~s h~ds ovc~-, mau~s oyoe. Su~r: "Tf, Si~S SO MILD YOU THINK 3T HAS A FILTER." As he c~-~aics, girl takca reacts to cigarott~ RICH YOU lq~O':i IT IX)~SN AUDIO ~31!'ICUI!CE~: (VoO.~) New full King-Size ~candon, o ~ ~,~tastes so mild you think it has a filter,,, ,~ta~tes so rich you

TELEVISION COPY Wi'LLIAM ESTY COMPANY I NCORI~ONA~ ADVERTISING 100 EAST 42ND STREET * NEW YORK 17, N, Y. • OX 7-1600 tnstcs so mAld you think it has a filter " .,., i .... v~o so rich you !~no:: it doe~u. ~t,

TELEVISION COPY WILLIAM ESTY COMPANY I NCORPORA'r~.~ ADVERTISING 100 EAST 42N0 STREET • NEW YORK |7, N. Y. • OX 7-|800 ~o

TELEVISION WILLIAM ESTY COP COMPANY I NCORPORA'I'~'O ADVERTISING 100 EAST 42ND STREET * NEW YORK 17, N. Y. • OX 7-1600 VID~O io Slide: Brandon pack slightly ti].ted i, Sl~do: B1-~don pack in CU screen ].eft. 2, Cop[n "IAST~S SO ~ILD YOU THINK IT K~,S A FiLTI,'~... Th~TE5 SO RICH YOU [~NOW IT DO',~SI,~ : T. " S]idc: Branden p-~ck slightly tilted ECU. Lettering '~ii. ~ c new" AUDIO ANNOUNC}~: (brought to you by...)... full King.-Size Brandon~ An Importan~ n,~w cigarette, Br~udon tastes so mild you think it' ha_s. a filter .... tastes so rich you know it doesn't_. Try full KirG=Size Brar.don..o

TEL.EVISION COPY WILLIAM ESTY COMPANY |NCORPORATIrD ADVERTISING 100 EAST 42ND STREET • NEW YORK 17, N. Y. • OX 7-1600 ., VIDEO Slide: Brandon pack slightly tllted ln ;.CU. Slide: Broaden pack in CU screen lefto Cony: TASTES SOEILD YOU THINK IT HAS A FILTER .... • TASTES SO RICH YOU YJ~OW IT DOESN'T. AUDIO ~OUNCER: .Brought to you by, co New full King~Size Brandem Tastes so mild you think it ha__~.s a filter~,~tastes so rich yc~ know it ~oesn'to New Brandon2

TELEVISION COPY WILLIAM ESTY COMPANY INCORPORA.T~D ADVERTISING 100 EAST 42ND STREET • NEW YORK 17. N. Y. • OX 7-I~,0~. V~ D EO ":;]:y t;am'at:io~, - It(;v." continues formJ rig,, AUDIO ]. HUL]C ECOD -- UP AND U!~)~.J¢ 2o AFI:('U[C~R: (VoO.) 3 .... of research... ;/ord cont.~nues forming,, ",¢e now have "B After 7 years... ~ .... an important...new cigarette! Word is now fully formed° Disco]re Jn package behind name,, New full K~ng-Size .... ..... lh'andon~. t~].l back to reveal p~ck bathed in light on "~,helf Jn tobacco grccnhous6. Tob~:cco p!~mts ~;11 around. Dissolve to girl~s hands own' man's eyes° lie inhales~ Super: "TASTES SO :{]LD YOU Tt;ll/E ]T HAS A F]].TER,," He exhales. Gu[mr changes to: "TASq%S SO RICH YCU KNOW ]T DG}~SF~T~.'' iOo Oal remo~s her hands fr,m his eyes. He reacts to cigarette~ Vetical ,.ipe left to right to "RE~BI.i,,ND 7" fin 12. T~ leaves come in from either side and begin to revolve wiping off ReyBlend 7o 13. Tobacco leaw~-s come on in kaleidoscopic 7o Brandon is a development of R. J. Reynolds Tobacco Company...ho~,e of hmerJca~s largest tobacco research center, 8, Brandon.o.tastes so mild you think it has a filtcr..o 9o Tastes so rich~,. I0 .... you know it doesn't° What makes it possible? II, (~SICAL R]PP],E UP, THEN I-~SIC UNDId) ReyBlend 7...fine flavorful tobaccos precise] blended°°° 12 .... and controlled by our newly developed... 13 .... harmonizing process that actually brings fashion° Super: "RICH TASTB': top screen "MILD TASTE" bottom screen on cue~ i!,~ All leaves intermingle until the$~ become tiny circle. Match dissolve to ECU erd cf cigarette beJn.g hc]d Jn man~s hand. rich t~.steo.o~nd m~Id taste..° 14 .... into hsrmony. Results? (:-.I]$IC UP AID U;,IDER) 15~ A rezarkably rewarding cigarette...full