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I PHILIP MORRIS, U.S.A. INTEROFFICE CORRESPONDENCE 120 PARK AVENUE, NEW YORK, N.Y. 10017 TO: Selected MPA's DATE: April 1, 1987 FROM: L. Glennie SUBJECT: Marlboro Hispanic Soccer and Baseball Sponsorship Marlboro will once again be sponsoring the Classa League in Chicago (indoor/outdoor) soccer, Mike Brito Baseball League of Los Angeles and Cohida of New York. Marlboro's ongoing involvement of Hispanic sports sponsorship promotions within the Hispanic market has proved to be very successful in these sports leagues. As a result we would like you to know we have added the following leagues to our Marlboro Sports sponsorship: Baseball Leagues ° Spanish American League - San Antonio, Texas ° Fernando Valenzuela Baseball League - Chicago ° Daniel Martin Baseball League - Chicago Soccer Leagues ° Gold Coast Soccer League - Miami, Florida ° Abraham Lincoln Soccer League - Los Angeles, CA ° Liga Hispanoamericana in New York Attached are the first few fact sheets detailing those events. As soon as the other sheets are available, we will send them to you. Sampling Activities Planned Marlboro on-site activities in conjunction with the sponsorship will include signage and sampling. In an effort to better maximize Sales Force time, we recommend that sampling activities be conducted on key weekends when the crowds will be the largest instead of every weekend through the season (see attachments for dates). Marlboro signage will be placed by the league management each weekend. We will be conducting some type of limited Sweepstakes program to give our branded merchandise. Specific information will follow within the next three to four weeks. Sample distribution will be limited to eight cases per event consisting primarily of Red, Light 85s and Menthol. Two samplers per event should be sufficient to distribute product. As always participants in the Sweepstakes program or people sampled must be 21 years of age or older.

P.0.S. Posters A POS event poster will be available to be placed in Hispanic accounts starting in May. We anticipate providing an adequate quantity for coverage throughout the season. Additionally, we will provide your leagues with posters to distribute in non-tobacco outlets (i.e. neighborhood taverns, soccer clubs, bowling alleys, etc.). These posters will be shipped directly to your league. As soon as each individual event nears, Maria Cohen, Coordinator, Marlboro Promotions, will send you more specific information under separate cover. LG:af Attachment cc: R. G. M. C. H. L. J. J. H. S. G. K. E. Atlas Burgess Cohen Finch Fontanez Gambarelli Kuhlman Love Mize Sabella Salvato Sass Van Dyke Selected MPA's S. Arcari B. Darden T. O'Hirok J. Reed L. Scanlon