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Youth and Marketing

Re: Superman II - The Movie

Date: 18 Oct 1979
Length: 3 pages
2024938787-2024938789
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Abstract

Letter dated October 1979 from Dovemead Limited to Philips Morris Europe regarding the placement of Marlboro brand name in the movie "Superman II: The Movie." Confirms that name will be shown on billboard in a major scene. Describes monetary and discretionary specifics of agreement.

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Notes

Original document code was 101.

Company
Philip Morris Cos., Inc.
Major Subject
Advertising and Marketing
Cigarette
Minor Subject
Advertising and Marketing -product placement
Cigarette -advertising and marketing
Marketing Type
Billboard
Author
Spengler, Pierre
Recipient
McNally, P
Brand
Marlboro (PM)

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Page 1: muy05e00
d 7•i 0 l! b'H i. Dovemead Limited P.'c75i re0lytb: PINEWQO'D S'[°UDI9S, IVl:;'R IIEATH, BUCt:S.. P'hil3'~.ip Morris Europe,, S.A.,. Br311ancoatr t 1006, Lausanne:, Switzerland. For the attention of'Mr. P. McNa1Iy Dear Sir3 , Fie r "SUPERIMA111 7V - THE MOVIE 18th October 197'9• This letter confirms tha agreement that has been reached between oitr two companies whereby we have agr*oedl to inclurle in our feAtu,re,film currentlyentitled"5L'1PEfZMANI'I'"(theFilm) exposure of the Marlboro brand name (the Material) on the following terms and conditions:- 1I. The: expo3urel of the Material referred to above, sbali be effected in a ma,j!or scene inn tho Film Lnvol'ving "Ursa" (Sarah Do,ug1!as), "General Zod" (Terence Stamp) and'"Superman" (Christopher Ptemve) and'. will be filmed in accordance with the shooting, script in scenes preyently numbered 333 through 341, a copy of which is attached. The si.ze of the taillboard referred to; in the relevant scenoa will bo approximately 20 feet by 10 feet~ and will be i11'uminatocd. We shall have absolute d'i5cretion 'as to the final co,ntent of the Film and all artistic duid technical decision& over all aspects of production andi poyt production of.f the Film. In consideration of our a(;rr.oment set you hereby agree and undertalte that:- (a) out above, Youwill provide to us without~any charge there: or and in due time as we shall notify yoai all nec.e±sary' material and art work etc.,, that: we may reasonably requlre to enable us to comply with our agreement hereurnder provido!d' that' if production cf ' the Film so requires we shall be entitled to reproduce at' our expense, other material using the Marlboro logo style as used on the samples of your Company's products and/or advostisi'ng material which, you wi1l supply to us. .../2
Page 2: muy05e00
, Iiiin . .-~~-- . Phi.tii'p Mor7ri~ Lhiroc2e S.A. (b) In conisidevationoftheex~posiare; of Materia2'l reforredi to in Clause 1 above, you agree to pay us the sum of i2'0,000 ( t'venty thousand' pmunda sterli.ng)' in the following instalmentsi- (i) C7,000i (seven thousand! pounds sterling) upon siCnature horeof (ii) 6'1'3,000 (thirteen thousand pounds storling) upon viewing and approval by you ati' Pinewoiod S'tur.lios, F.ng.Land, of' the odited footage containing the exposure referred to in C1au&e 1 hereof to be 1:nclud'ed' in the release print of the Film. (iii) This approval shall be limited to verifying that the Marlboro brand name appears.as definod in scenes 33''3 through 3141. It bo- ing understood that the large billboard re1'erred' to therein is bearing the Marl.boro brand name. All sums referred to a.bove are exclusive of Value. Added Tax, and if V.A.T. i's chargeable theron, you will pay such V.A.T. forthwith upon presenta- tion of alproper V.A.To invoice. 4. If there i's any reference in the edited footage of the whole fi1.m that might reasonably be construed as detrimental to tho Marlboro brand name, wo:shall remove all exizosure of' the Ma erial from the rolease print of the Film. . -A (a), tt' exposure of the Matorisl ais specified in Clause I hereoi' 1s not included in the release print of the Fit'm,, or if apl+rovaZ by you in accordance with Cal:use 3'(b) (iii)~ hereof is not forthcoming, we shall repay to you all moniespai'd by you to us under Clause 3(b) hereof nott later than 60 (sixty) days aFter the Film i's completed and is in all rospacts ready Knd available to the principal disLributor(s) of ` the Film. (b) You specificalLy agree that apart from our obliga- ~, tion, to you under Clause 4! and 5(a)' hereof, we, r shall be under no obligation or lj,atrility to you ~ whatsoever. ~, 6. Both parties agree to doisoch further things and' to ~ execute such further documents a~s may be nocessary to W give effoct to the for'egoirsg provisions of this Agreement'.,%3 04 AA$ . . . /j.
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-t . D 1i' 0 : 7 ~J Phillip Morri s Etarope S. A. 7'.- This Agrsement sh!all 'in all respects be governed by the Laws of Engl;,and. Would you! please sienify your approval to the forcgAing; by siC:ning and' ro turning the enclosed dupticate: copy of this lei;ter. Yours faithfully) for & on behalf' of DO'VEMEAD LIMITED PIE'R6tE SPE'NGLEP21 Agreediand Acceptedd for da on behalf of PHILLIP MORRIS EUROPE S.A. r

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