Youth and Marketing
Anyone Who's Old Enough to Smoke is Old Enough to Make Up His Own Mind
Abstract
Print ad for Vantage cigarettes. Ad copy reads, "Anyone who's old enough to smoke is old enough to make his own mind." States they won't try to get non-smokers to smoke. Touts low-tar and flavor of Vantage. Urges trial of product. Includes Surgeon General's Warning.
Fields
- Notes
Original document code was 1041.
- Company
- Philip Morris Cos., Inc.
- Minor Subject
- Advertising and Marketing -print advertisement
- Cigarette -advertising and marketing
- Surgeon General -warning
- Tobacco Usage Behavior -smoking initiation
- Copied
- Nicoli, David
- Marketing Type
- PrintAd
- Major Subject
- Advertising and Marketing
- Cigarette
- Brand
- Vantage (RJR)
Document Images
Per "Request of'Action' from NSA, contacted California individuals
interested in receiving assistance from the NSA for upcoming city council
and supcrvisors' meetings. Forwarded favorable media stories and talking
points for presentations.
ADMINISI'RATION
A meeting has been scheduled for Friday, December 10, with Jim Spector and the
NSA team to review communications and public affairs strategies for 1994.
Met with the Wirthlin Group and Tom Bell and Ken Rietz, on December 2, to
review the outcome of the California Poll and to determine key message points
and strategies.
Work continues on refining the NSA operating budgets for 1993 and 1994.
Discussed items available for distribution in travel discount books with S.
Kansagor of The Travel Club. Kansagor is preparing a draft article for the
newsletter explaining the travel program.
Proposals from prospective accounting firms are in final review by Michel
Williams and Robert Imhoff. It was decided to pursue Lang & Associates of
Bethesda, Md. Updated Craig Fuller on the progress and solicited suggestions.
An engagement letter, received December 3, is currently under review.
The insurance proposal is still under review and the member proposal is expected
by December 15.
Sent the NSA newsletter to the members of the Board of Advisors.
Received comments and approval from all members of the Board of Advisors on
the NSA letterhead, with the exception of John Hillerman and North Carolina state
Rep. Milton "Toby" Fitch Jr. Forwarded the letterhead to Steve Crosby for
follow-up with Hillerman. Barbara Rewey will follow-up with Fitch.
6, to meet the,
Wes Muir, B-M Torontoviff forward media clips and news videos regarding the
relati ship between the cigarette tax and black-market smuggling in Canada.
appeal has
EMC
n drafted by Bill Gray and will be sent on
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Reviewed the draft "NSA: l9Sf 4 Goals and Obje~tives" presentation with Tom
Bell.
NSA "Membership ReportlUpdal
Miles meetings, per their request.
;
Board of Advisors
Sent welcome letter and NSA materials to John I-iillerman in his confirmation
package.
Following up with Jeremy Irons and Martin Mull regarding membership on the
National Board of Advisors.
I
Began solicitation to chief executive officers of major hotel chains and famous
restaurant owners.
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