Youth and Marketing
New Riviera. Real Menthol Pleasure of Less!
Abstract
Ad for Riviera cigarettes, "Real menthol pleasure for less!", includes coupon with signature required to certify age of respondent as 21 or older, and is also a smoker.
Fields
- Notes
Original document code was 1033.
- Company
- American Tobacco Co.
- Minor Subject
- Advertising and Marketing -coupon
- Advertising and Marketing -print advertisement
- Cigarette -advertising and marketing
- Surgeon General -warning
- Youth Access -age verification
- Marketing Type
- Coupon
- Major Subject
- Advertising and Marketing
- Cigarette
- Brand
- Riviera
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