Tobacco Documents Online

Have'you ever used any type of cigarette promotion to buy a brand other than your usual brand? 60 . 'Vb. Or college (over 12).......... (DO NOT READ) Retlzsed......... Yes ...........................1 __._..~. No..,, ~,.,.. .............2 These last few questions are Just to ensure that we are talking to a representative sample of smokers. (RECORD SEX) Male .......................... Female ........................ Was the last grade of school you completed...(READ LIST) ~, What is your marital status? Are you...(READ LIST) Grade school (1-9)..........., High school (10-12)........... Married ....................... Single ............ .:..... ..... Widowed ....................... Separated ..................... Or, divorced .................. (DO NOT READ) Refused ......... av Are you currently employed outside the home? Yes ........................... No (SKIP TO Q.#).......•...• Oe- . ~J f As a paid employee, do you normally work 35 hours a week or more? Into which of the following categories does your.family income fall? Is it...(READ LIST)? (VERIFY TELEPHONE NUMBER.) Yes, 35 or more ............... No, under 35 ................• Under $10,000 ................. $10,000, but less than $15,000 .....................; $15,000, but less than $25,000 ..................... $25,000, but less than $40,000 ..................... $40,000 or more...... ......... ' (DO NOT READ) Refused......... ; Thank you very much for your time and cooperation, and have a nice day/evening! %_n 0 P ~ 1O r ~ .n o~

f ... (-. , O-A, ` i~)-f Lkb GL n0- P Ir' O o"~ " o T" O-t r C. {I Ct. S 2s 't7T ~--L. t-.~~~ r~ be. r . o 4-s- er- 7 CSKi p -7-D Q.l3a-) ~v , ~. a~ ~} q,~ C,1 qa re- ~!~ ~o J 4 C a`v ~~ b r a r, Ct.. S Yn c~ ~I' tJ O j /2-c R-D c. /S T-) Wfz.. I rIE-/ 0 . , J .11 I Z

g. Before you atarted emoking 41Rrnlr~~7'- , what one brand ot' clgarettos did you sooics s often and consider to be your usual brand? (PROBE FOR STYLE) USUAL BRAND (b) (c) (d) (e) (FOR EDIT/CODE__USE ONLY Belair ( ) F M SP Benson Hed es ( ) & F Bri ht () F M SP Camel ( ) NM Re . SP Carlton ( ) F Chesterfield ( ) Doral ( ) F Re . SP Kent ( ) . F Kool ( ) M Lark ( ) F NM SP L b M ( ) F Luck Strike ( ) SP Red Pack ( ) F NM Marlboro Gold Pack () F NM 100mm Green Pa'ck () F M Re . Merit ( ) F SP More ( ) F 120mm SP Ne ort ( ) F M Now ( ) F Parliament ( ) F NM Pall Mall ( ) Ralei h ( ) NM SP Salem ( ) F M Tare ton () F NM SP True ( ) F SP Vanta e ( ) F SP Vicero ( ) F NM SP Vir inia Slims () F 100mm t Wi Red Pack () F NM Re . on ns Cold Pack () F NM 100mm SP Other ( (~ . Do y o~ e.~ e.t-' rk ~'" he.. we-e..k/ y ;~ - r. 'T-6 (~ J 34~ 1j o n e c.J 5p Qpc f" . .. 1 , , .. /~I' ._... s: l r a-.`` 15~

/y) :') r/ C c t'gj : , !'n oUIE) . .~~Z . , (~--e .Q~.O-- ~ ~-, U~=h ~~.~ ~~ Q -4& pm G- a 0 F'i L-t ) . /tla~ (T [-- - PCs(' o N D t 1.~ r UL)A-V41(-A,B Ut~`~ ~c-N-E-D Lc.LG- C_A-c.-t_ ,(3 A c K..) . . - p J c? ' ( D I "-I' •'_ b 1•-3T / 'r J 1~'_ c.. .fl 6&b 1 ,-~Jp r ~ r ~ j`~~I-~ ~T ~ 6D I '--0 :..ovj~ ) t.-)l.u c:: ) 1? , , ~ . , /S-~-o - (T))SC.c)NTI0 U_c, ~DD NvT 'C ol D • ~ )C

lA ~_. ~'+^c.c. tL ,.rY r~ ~ ~ ~U ~,, b~ ( Skf P 7a Q~qj -- ~ /A -~' , -4:~~ PA--W-~ 1-'u -0ti-C.-I CA-m 67't.. C4~tT?'1 CG- 6 ~ ~ ~'-~-- , ;a

til-a.. '> l) c , ~.' IJ -110-~ ^ ZF CAmt L 15 U5LtA L .8P-A tJ r~) ((~L . 3)~ Skil'' 7a CAm ~C. t s ,~u or u s u A Q,/ a .a 44-t~ tk,-L, N 6--r--c~ a. .

I • IFCArn6Z- IS USUAL BRAND (Q.3), SKIP TO Q. N4. •..IF C~L xs NOT USUAL BRAND (0.3). ASK Q.13a. Have you ever bought Wi?f3tvn cigarettes for your own use? , nI_ S+~•-i.'.. 13b. Have you bought W#rrs~on once or more than once? 13c. On average, would you say you buy WUax.on for your own use...(READ LIST) Yes ........................... No (SKIP TO Q.14 )............ ~ Once (SKIP TO Q.14 ).......... More than once ................ Once a month or more often.... Less often than once a month, but more often than once every 2 months .............. ~ 13d. Have you by any chance bought Wi'nste ~.•n for your own use within the past 4 weeks? /4, Now, I'd li'.e to ask you a few questions about Do you usually buy cigarettes for yourself or does someone else buy them for you? 15, When you buy cigarettes, do you usually buy by the pack or by the carton? !(c. When someone else buys cigarettes for you, does he/she buy by the pack or by the carton? Within the past six months, which of the following types of promotions have you, yourself, used when buying cigarettes? Have you used...(READ LIST PAUSING FOR RESPONSE AFTER EACH ITEM. RECORD ALL "YES" RESPONSES.) Or, less than once every 2 months .................... Yes ........................... No ............................ cigarette purchases in general. Buy for self........ ........... Someone else buys (SKIP TO Q.10 .................... Pack (SKIP TO Q. J1) ........... Carton (SKIP TO Q.1'0......... Pack .......................... Carton ........................ (DO NOT READ) DK/NA........ ..; . A cents-oft;coupon............ 1 A buy-one-get-one-free type offer ..................2 A free gift attached to a pack or carton ..............3 A mail-in offer to receivee a cash refund on cigarette purchases ...................4 (DO NOT READ) None of these...X Now, thinking about cigarette promotions in general, about how often do you use some type of promotional offer when buying cigarettes? Would you say you use such offers...(READ LIST)? At least once a week.......... 1 Once every 2 to 3 weeks....... 2' Once a month ..................3 Once every 2 to 3 months....:.4 2 to 3 times a year........... 5 Once a year ...................6 Less often than once a year...7 (DO NOT READ) DK/NA........... Y

3. What one brand of oigarettes do you smoke most often and consider to be your usual brand? (PROBE FOR STYLE.) USUAL BRAND (a) (FOR EDIT/CODE USE ONLY) Belair ( ) F M SP Benson & Hed es ( ) F Bri ht () F M SP Camel ( ) NM Re . SP Carlton - ( F Chesterfield ( ) Doral ( ) F Re . SP Ken t ( ) F Kool ( ) M La rk () F NM SP L & M ( ) F Luck Strike SP Red Pack ( ) F NM Marlboro Cold Pack ) F NM 100mm Green Pack O F M Re . Merit ( ) F SP More ( ) F 120mm SP Ne ort ( ) F M Now ( ) F Parliament ( ) F NM Pall Mall ( } Ralei h ( ) NM SP Salem ( F M _ Tare ton F NM SP o_ True ) F SP o, Vanta e ( F SP u_ Vicero ( ) F NM SP r - Vir inia Slims () F 100mm ~_ Wi t Red Pack () F NM Re . o_ ns on Gold Pack () F NM 100mm SP Other ( ) 4. Approximately how long have you been smoking (USUAL BRAND) as your usual brand? 1 month or less .............. Over 1 to 2 months........... Over 2 to 6 months........... Over 6 months to 1 year...... Over 1 year .................. (DO NOT READ) DK/NA.......... •.~. ~ C Am EL 1,5 iu dT t., 5 u_ A L. rJ,U ,-- ~ ~ TU Q.4 c.vA 5 4v E~ 1 rn d 1J T!-I oe- rn oP_ Sk I P Td GZ.Ip. r .3~r C A rnt~77L 15 u_ s LCA L- brz P~JD(Q,.~ ' (!~% L1 ~.J R S I~c~ ~J T1-4 0~ L EJ :0J T 1 Q UL

i F 'F.. ~':w1~ .r;tka,pi *y{ s"tYtra ..+- . 1 y i r AF1'1I{jli, , MV +'iFY b;~tlr.' i;1k{:. rs., . .. ~ . . NFj+ f ip~ li;?iE{li,! ±a . 1 a _ - ti~~.._ ~.. ... r . {A~.'~t?fi`Ar~i yI~Y k~{+i!13!klNtii~NlN4S.W-~Ik~ a r~,trt?~1~~~~~S~dM'iNi i!~leirlVtl~la ~ 111tr~;N, '{ lii~!'rfr +y.Rl . 4ky~ rf(~{11!iot<. # 1~f1#`~r![~~vt~~i{tHskY~~~~tIF~~=~!4}t~tlr!~il