Youth and Marketing
[Re: Agreement Between B&W and Sylvester Stallone to Promote B&W Products in Films]
Abstract
Letter from Sylvester Stallone to Bob Kovoloff of Associated Film Promotions. Guarantees use of Brown and Williamson products in no less than five movies for a payment of $500,000.
Fields
- Notes
Original document code was 123.
- Company
- Brown and Williamson Tobacco Corp.
- Minor Subject
- Advertising and Marketing -celebrity endorsement
- Advertising and Marketing -product placement
- Major Subject
- Advertising and Marketing
- Author
- Stallone, Sylvester
- Recipient
- Kovoloff, Bob
Document Images
Sylvester Sfallone
April 28, 1983
Mr. Bob Kovoloff
ASSOCIATED FILM PROMOTION
i0100 Santa Monica Blvd.
Los Angeles, CA 90067
Dear Bob:
As discussed, I guarantee that I will use Brown & ~illiamson
tobacco products in no less than five feature films.
It is my understanding that Brown & Williamson will pay
a fee of $500,000.00.
Hoping to hear from you soon;
