Youth and Marketing
[Re: Use of AVALON Brand Name for Candy Cigarettes]
Abstract
Letter from Vice-President of Consolidated Lithographing Corporation to W. R. Hendrichs requesting permission to use Avalon cigarettes' brand name and label for candy cigarettes. Cites prior permission for use of Wings, Raliegh and Kool brands. Includes sample labels and package recommendations.
User-Contributed Notes
Fields
- Notes
Original document code was 1.
- Company
- Brown and Williamson Tobacco Corp.
- Marketing Type
- Packaging
- Target Market
- Youth
- Minor Subject
- Advertising and Marketing -packaging
- Advertising and Marketing -strategy --youth
- Cigarette -candy
- Advertising and Marketing -strategy --youth
- Major Subject
- Advertising and Marketing
- Author
- Vice, President Consolidated Lithographing Corporation
- Recipient
- Hendrichs, WR
- Brand
- Avalon
- Kool (BW (1933-2003)/RJR (2003-present))
First Menthol cigarette line, released in 1933. Premium priced brand.- Raleigh (BW)
- Wings
- Kool (BW (1933-2003)/RJR (2003-present))
Document Images
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