Youth and Marketing
[Re: Use of AVALON Brand Name for Candy Cigarettes]
Abstract
Letter from Vice-President of Consolidated Lithographing Corporation to W. R. Hendrichs requesting permission to use Avalon cigarettes' brand name and label for candy cigarettes. Cites prior permission for use of Wings, Raliegh and Kool brands. Includes sample labels and package recommendations.
User-Contributed Notes
Fields
- Notes
Original document code was 1.
- Company
- Brown and Williamson Tobacco Corp.
- Marketing Type
- Packaging
- Target Market
- Youth
- Minor Subject
- Advertising and Marketing -packaging
- Advertising and Marketing -strategy --youth
- Cigarette -candy
- Major Subject
- Advertising and Marketing
- Author
- Vice, President Consolidated Lithographing Corporation
- Recipient
- Hendrichs, WR
First Menthol cigarette line, released in 1933. Premium priced brand.
Document Images
TELEPHON5 EVERGREEN B-B700 CABLE ADDRESS "BDNLITH0 NEW yORK" ~%LL
STANDARD CODES
SERVI
Brown & Willi~s~ Tobacco Co~f~o
1600 West Hill Street
Louisville, Kentuck~
Attention: Mr. H. H. Eendrichs
Dear Mr. Hendrichs:
I have a call from a manufacturer of candy cigarettes
for permissi<In to use %.he AVALON bra~d name and label.
If you will reesll~ you ~ramted us bhis permissioa om
your WINGS, RALEIGH and KOOL cigarette brauds, the labels of
which we made as per samples enclosed.
It will indeed be a fav~r to me if we cau have your
letter of permission on the AVALON br~d.
Thanking you in advance for p~st favors~ and aw~iting
your further advl0e~ we rems~p
Vi e-Pre siden~ ~
CONSOLIDATED L~GRAPHI~ O0 RP~ION
CS:~w
enc.
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