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Demographics of IMSA fans. Requests figures on age distribution of race audiences at International Motor Sports Association events, as Camel is sponsoring a series of their races. States questions have been raised regarding large number of under-age fans at first event, possibly attributable to local college student population in Dayton.
Consumer Research Report on IMSA demographics. States majority of Camel-sponsored racing event were male, 51% in 21-34 age group, 19% under 18. Notes respondent's usual brand and distance traveled to race. Concludes that race audience is desirable target.
Letter from John Esty of William Esty and Company Advertising to RJR, saying they have no signed estimate for the college comics, hand led by W.B. Bradbury. Notes dates when materials had been sent.
The Doral Way to Save, two print ads, offering three $1.00 off coupons. Only one of the two ads includes Surgeon General's Warning. Emphasizes generic everyday price.
Print ad, "Free Pack from Doral", offers coupon. Includes Surgeon General's Warning.
Winston business reply card, touting Winston Select Gives short survey on usual brand preference; includes Surgeon General's Warning and age verification.
"Dear Shareholder," - RJR Nabisco 1993 Annual Report. Discusses tobacco business and RJR's place in it - competition resulting in price reduction and lower tobacco earnings, RJR's strength and emphasis in international marketing. Acknowledges smoking is controversial, due to health risk factors and conflicting rights of smokers and non-smokers. Includes fax cover sheet to Katinka Blackford from Peggy Carter.
Editorial recommending purging the word "habit" from tobacco control usage. Argues that the tobacco industry uses "habit" as exclusive from "addiction", to assert that nicotine is not addictive. Quotes tobacco industry consultant, Dr. Theodore Blau, as saying smoking withdrawal symptoms are ". . . similar to the reactions experienced by those who give up coffee, cola drinks, sweets or regular television watching." Recommends using the word addiction to make clear, scientifically accurate statements about tobacco control.
Minnesota Assist grants 1993-1994. Lists organization, amount of grant, project description, locale and quarterly report analysis. Project goals includes reduction of tobacco advertising, reduction of environmental tobacco smoke, smoking cessation, reduction of youth access, training of youth to counter media influences encouraging tobacco use, sting operations on retailers, in-school curriculum, and a program called "send the Camel packing."
Print advertisement for Vantage, "Lift off for flavor," includes coupon and Surgeon General's Warning. Depicts two packs of Vantage cigarettes as rockets, shooting upwards.
Report dated August 1980 regarding the incidence of smoking among young adults (college students). Finds that the smoking incidence among college students dropped by half between 1970 and 1980. Links high educational aspirations to low prevalence of smoking. The sample includes respondents who had originally been surveyed in 1974, now ages 17-23.
Vantage print advertisement, "For Those Who Value Flavor", offering coupon for $3.00 off a carton. Includes Surgeon General's Warning.
Cambridge ad "Cambridge money. Rip it off" includes coupon for $1.00 off 2 packs. Includes Surgeon General's Warning, age verification requiring signature.
Vantage ad, "Take A New Look At Vantage," includes coupon and Surgeon General's Warning. Touts new FlavorSeal (TM) for Fresh Flavor Enjoyment.
Ad for Riviera cigarettes, "Real menthol pleasure for less!", includes coupon with signature required to certify age of respondent as 21 or older, and is also a smoker.
Ad for Now cigarettes, "A $3.00 Holiday Gift From Now", includes coupon and Surgeon General's Warning.
Business Reply card advertising Vantage, offering $2.00 off. Includes Surgeon General's Warning and age verification form. Ad Theme: The New Look of Vantage.
Two print ads for Camel, "Discover a whole new world", offering 2 coupons, each are for a free pack of Camel. One ad includes Surgeon General's Warning with age verification, one does not.
1971 print ad for Vantage, "Have the next two on us." Offers two free packs of cigarettes with return of two empty packs and age verification form. Does not include Surgeon General's Warning.
Print ad for Vantage, " A small reward for people who won't cop-out," offers coupon. Does not include Surgeon General's Warning. Second page identifies agency: Leber Katz Partners Advertising, and ad specifications.
Long print ad designed by Leber Katz Partners Advertising for RJR for Vantage cigarettes. Text states, "Anyone who's old enough to smoke is old enough to make up his own mind." Urges smoker to make up own mind about cigarettes. States "If you don't smoke, we aren't going to try to get you to start." Touts Vantage as the only low-tar cigarette with flavor. Urges trial usage of the cigarette. Includes Surgeon General's Warning.
October 1980 RJR report to Jerry Moore from Kay Duffy regarding teenage smokers (14-17) and new adult smokers and quitters. Analyses data gathered by the National Family Organization (NFO), which has been used by RJR since 1965 to track adult smoker profiles and switching information, for product testing. States that "no special effort is made to gather this data and it is not to be used for marketing strategy purposes." Key findings include that RJR's share of teenage smokers is stable at 20.2% (Spring 1980) but that RJR continues to lose share points due to aging (at about age 18). Finds that males and 18-24 year old smokers are most active in both quitting and starting. Analyzes smoking behavior of 14-17 year old group, showing slight declines in smoking incidence and rate per day, and that male teenagers' volume decreases faster than females. Analyzes market shares among groups.
Print ad for Vantage. Touts low-tar level and flavor. Includes coupon and Surgeon General's Warning. Text header states," Vantage is changing a lot of his feelings about smoking." Depicts man, gives his testimonial on Vantage.
Print ad for Vantage cigarettes. Ad copy reads, "Anyone who's old enough to smoke is old enough to make his own mind." States they won't try to get non-smokers to smoke. Touts low-tar and flavor of Vantage. Urges trial of product. Includes Surgeon General's Warning.
Print ad for Vantage cigarettes, "Put a Vantage to your lips and we'll throw New York at your feet." Includes Surgeon General's Warning and mail in order, which, when sent along with $.50 and two empty Vantage packs, will get consumer a book of 36 coupons.