Letter from Vice-President of Consolidated Lithographing Corporation to W. R. Hendrichs requesting permission to use Avalon cigarettes' brand name and label for candy cigarettes. Cites prior permission for use of Wings, Raliegh and Kool brands. Includes sample labels and package recommendations.
Note and newspaper clipping attachment from Howard Gray, RJRTC, dated September 1959. Announces that according to John Pearce, Vanguard Cigarettes are moving into the New York market and the media will be contacted to see if Vanguard advertising will be accepted.Attachment from Vanguard News features one advertisement and several short articles touting Vanguard cigarettes' absence of nicotine content.
June 1979 report on meeting in Hamburg, Germany, describing scientific findings on smoking and health. Includes work on tobacco types, experimentation on nicotine as co-carcinogen, nonvolatile nitrosamines. Records research which will continue, some of it "hidden." Describes RJR control of ICOSI to impose their US policy internationally. Alludes to "new philosophy which recognizes the real world and is aimed at making the tobacco industry more credible."
Asks why support immunology? Defines immunology. Describes how lungs react to foreign compounds, diseases associated with smoking. Mentions increase in colds and lung infections in children of smokers. Discusses scholar program in immunology and lists personnel involved. Suggests RJR's interest in immunology.
Biomedical focus. Discusses RJR medical research committee and research on degenerative diseases associated with RJR products. States intent to study lifestyles for immunological basis of disease. Outlines fellowship program for scientists under 35 funded to study lifestyle elements of nutrition, stress, obesity, alcoholism, etc., and there relation to disease.
Letter on Marlboro vulnerability idea generation. Suggests ideas for RJR Camel campaign against Marlboro. Presents ideas in order of importance generated by RJR marketing professionals and group of factory workers. Outlines ideas aimed at 18-20 such as battle of bands, and emphasizes sex appeal, military, freedom and rebellion against parents.
Examines smoking issues in three key areas: taxes, social acceptability, and restrictions. Discusses impact of taxes and pricing on cigarette sales. Analyzes how smoking acceptance has declined, how more smokers are affected by laws, and how future will impact. Mentions youth (16+) opinion on social acceptability of smoking. Analyzes price leverage and production cost. Outlines psychological impact of smoking restrictions, smoker/non-smoker differences in mindset. Discusses how smokers tend to retain young adult outlook on life; warns against marketing to non-smoker mindset.
Handwritten forums evaluating publications with game and fish, homeowners how to, and Texas sports themes. Lists contact, editorial profile, demographics, circulation, and audience. Includes notes on age range (18-24, 25-38) and description of content. Handwritten notes give age range 12-24.
Proposition 188 direct mail summary. Outlines non-smoker universe and smoker universe with titles, pieces, and number of weeks out.
Marian G. Schott, Inc. research on Old Gold Image Opportunities. Reports on focus group perceptions of product and image, user profile, implications of ads. States that respondents were 18-20 in one group, 16-24, 25-34, 35-50 in another; all smoked at least 10 cigarettes per day and had smoked brand for a year or more. Lists characteristics of various Old Gold Smoker groups. Discusses Old Gold as switched-to, not starting cigarette, stages by ages 12-15, 15-18, 18-21, 21-25. Lists strengths and weakness of product as perceived by user ad non-user. Assesses ad campaigns, lists problem and suggests future improvements.
Advertisement for Bright cigarettes. Offers free sample to adult smokers. Shows picture of cigarette packs and Surgeon General's Warning. Includes list of requirements for distribution of samples (i.e. sample only to adult smokes.)
Letter from William Orrick, Jr. of Arnold, Fortas & Porter. Refers to discussions on proposed cigarette advertising code and industry's request for immunity from criminal prosecutions under anti-trust law. Acknowledges industry establishment of advertising standards and possible FTC and House interstate commerce committee intervention. Affirms that until views of Congress and FTC are known, no criminal anti-trust prosecution will take place, although sanction will not be given until such bodies have addressed matter.
External forecast produced by RJR. Charts consumer demographics and projections for smoking ages, (including 14-24) values, sex roles and smoker environment. Charts demand for menthols by African Americans, whites, and young adults. Charts competitive market and new brands from Philip Morris and market share by brand. Forecasts taxes, future bans on advertising, and incidence of smoking. Discusses new product, Real, to compete with PM's Merit.
Letter dated October 1979 from Dovemead Limited to Philips Morris Europe regarding the placement of Marlboro brand name in the movie "Superman II: The Movie." Confirms that name will be shown on billboard in a major scene. Describes monetary and discretionary specifics of agreement.
Guidelines for target definition. States priorities to attract smokers at first possible opportunity, whether FUBYAS or switchers, and to maximize long-term loyalty. Examines market dynamics and switching behavior. Categorizes brand type: Coolness, Virile, Concerned/Savings, Moderation. Profiles smoker according to brand. Studies market dynamics from age of adoption, through moderation, to switch to savings/concerned. Does not define age range for FUBYAS; 18-24 is used as a range distinct from FUBYAS.
Print advertisement with "Taste the Refreshment" coupon for Salem cigarettes. States "Save $1.50 on Salem (any style cartons)." Shows coupon, Surgeon General's Warning and cartons of cigarettes. Coupon includes form requesting name, address, usual brand smoked.
Pre-publication print ad, "Woman offering cigarette", prepared by William Esty Company, Inc. States "Get into the Salem spirit and save $1.50." Shows picture of man and woman. Coupon includes form requesting name, address, usual brand smoked. Instructions specify date, color, size, FTC requirements for tar and nicotine line, Surgeon General's Warning.
Letter from M.C. Roemer of RJR to Robert Meyner, Cigarette Advertising Code Administrator, requesting determination that buying sponsorship of NCAA college football for commercials will not violate the Cigarette Advertising Code. Indicates commitment is for 15 Saturday afternoon games. Gives audience profile by age and sex, including 19% audience under 17. Claims NCAA games are viewed by fewer young people age 18 and under than either the NFL or AFL professional football telecasts.
Letter from J. Gary Mitchell Film Company to Herb Osman of RJR summarizing phone conversation. Describes company as educational film production company. Pitches script for "The Wizard of 'No'", a film discouraging children 6-12 from smoking. Notes, "Although the focus is on saying 'no' to smoking, the film does not deal in any way with why cigarette smoking may be harmful." Expresses hope that RJR may underwrite production cost ($30,000).
Cigarette Advertising Code. Presents uniform and voluntary standards for cigarette advertising. Gives definitions of terms used. Discusses code administrator responsibilities, including advertising clearance. Establishes advertising standards and restrictions for broadcast media, sampling, representation, health claims, cigarette components. Gives procedures in event of code violation.
Appendix D&E, containing information on January 1967 and January 1968 Network TV Cigarette Advertising Exposures. Lists programs, number of times shown containing cigarette ads, total number of cigarette commercials, youth age groups 2-11, 12-17, adults 18+, and the total number of exposures for each show.
Appendix C, Television Spot Cigarette Advertising Exposures (in thousands) for January 1967, January 1968, January 1969. Gives figures on exposures for children 2-11, teens 12-17, adults 18+, and total exposures for each month.
Letter from William Randolph Hearst to Mr. Mortimer Berkowitz, complaining about cigarette ads in comics section of newspaper. States, "These cigarette ads in the comics seem to be a direct effort to teach the children to smoke cigarettes." Recounts that he has urged moderation to liquor and horse racing industries. States, "It is [in] consideration for their interests as well as our own which leads me to urge the tobacco people to put their color ads into the grown-up's American Weekly instead of into the Children's Comic Weekly."
Letter with handwritten corrections from RJR to William Randolph Hearst, in reply to Hearst's complaint regarding cigarette ads in comics section of newspaper. States, "We are emphatically not engaged in a direct effort to teach the children to smoke cigarettes." Notes two-thirds of adult market is "still unreached by any brands", therefore it would not be sensible to attempt to make "deferred customers" of children, as well as "socially reprehensible." States 15% of advertising budget goes to ads in Sunday comics because 80% of adults read them- more than any other newspaper section, and because it is the best way to present Camel smokers. States the Comic Weekly Pick is not presented or regarded as a juvenile publication.
Letter dated May 1979 from George Weissman of Philip Morris to The Honorable Joseph A. Califano, Secretary of Department of Health, Education and Welfare regarding the secretary's proposal that Philip Morris mount a special campaign emphasizing that smoking is not for children. States PM's view that no evidence supports the belief that either pro-or-anti smoking advertising is effective in altering teen smoking behavior.