Surveys callers who have received a special offer on a package of Red Kamel cigarettes about their usual preferred brands, what made them buy this new brand, and their opinions regarding the Kamel cigarettes.
Attaches questionnaire regarding products consumed in the home including snacks, beverages and cigarettes. Asks about preferred brands of cigarettes.
Updates management group at PMUSA about the activities of staff for the week 5/4-5/11. Demonstrates staff's activities around researching cessation and prevention activities as well as around the MSA and ongoing litigation. Also provides insight into administrative activities and culture of Philip Morris.
Reports consumer response to $3 Newport Slim 120's coupon offer in the spring and summer of 1998. Describes preferences for type and length of cigarette by gender. Also details percentages for competitive consumer brands.
This memo decribes the advertising strategy for the Basic brand which was introduced into the Deep Discount military system. The objectives are to gain awareness of Basic in the military, announce that Basic is now available in the military and communicate the "every day low price" of the brand. The creative strategy includes focusing on the image of the brand and using the Basic name in context with the military context. The ads will appear in two major military publications, Maxi Saver and Military Times.
Outlines smoker share and smoker volumo of young adult smokers (age 18-24) in 1992. Differentiates between three ethnic groups: While, Black and Spanish Speaking. Explains Philip Morris had largest portion of White and Spanish Speaking, while Lorillard had largest portion of Blacks. Defines objective to grow PM share of Discount trademarks and young adult discount smokers in the future.
Memo from Dean Zoet to Distribution, includes information on Forecasting & Trends; Production Issues; New Product Development; FIS/CPPS Systems. Areas mentioned include: "Bond Street" production requirements transferrence; international (e.g., Japan, Middle East, Eastern Europe, Latin America, Russian Customs). Info on Action Against Access "Underage Sale Prohibited" placed on packs & cartons "Goal is to have a significant presence of the AAA notice at retail during the fall of 1995 with no production of non-AAA materials after December 31, 1995." Project Thunder overviewed; etc.
Traces history of brands--both successful and unsuccessful--from 1970-1990. Draws conclusions about successes and failures in categories such as menthol, stylish and generic. Includes strategic corporate goals for all major tobacco companies.
Provides a comprehensive public presentation on findings from The 1995 Virginia Slims Opinion Polls. Includes an Introduction and Overview, seven chapters of results, a methods section, the survey instrument, biographies of polls spokespeople, four press releases on different topics, and two factsheets. Presents a balanced mixture of positive and negative results, alternating between highlighting beneficial social change and conflicts facing women. Compares 1995 results with the findings from the past 25 years of Virginia Slims Opinion Polls.