Desribes trends in cigarette sales from 1938 through 1984. Concludes that brand extensions account for very little redistribution of shares. Identifies four primary consumer needs that deserve attention, including smokers' concerns about their health; concerns about second-hand smoke; and the cost of smoking and fire hazards of smoking. Concludes that it may be beneficial to segment the target market into groups including beginning smokers, who need a different type of product.
Outlines objectives of program designed to restrict minors' access to tobacco, giving reasons behind development and listing program highlights. Identifies first objective to "prevent minors' access to tobacco products by restricting purchase at retail" with review of potential communication vehicles with minors. Relays overall objective "to demonstrate responsible tobacco retailing and marketing by preventing minors from purchasing tobacco products." Covers issues of "Driving Forces", "What Do We Want to Accomplish?", "Quantifying Success", and "Tactics to Make it Happen." Offers listing of "Suggested Contacts" for organizations and matrix of "Educational Programs" with suggested contacts and elements.
Details word-for-word interviews with participants in an experiment that involved the smoking of four different cigarettes, using a machine (the purpose for which is unclear). Includes questions about why they smoke their current brands and how satisfying the four cigarettes were. Several respondents mention taste and mildness as the most important factors in choosing a brand.
Approves final copy and layout for Newport Slims 120's cigarettes.
Introduces non-menthol Newport brand.
Proposes that Lorillard purchase Starch Smokers' Panel as noted. Posits that cost is warranted given significant reliability and historical comparison facility of the Panel. Requests feedback from Lorillard. Includes handwritten notes.
Confirms Lorillard's decision to transfer, i.e. purchase, Roper Starch's Smokers' Panel. Cites information fields to be included in the database - address, panel, participation history, etc.
Cites youth smoking studies published after the Master Settlement Agreement. Notes Doral's market share (6.16%), and contact information for David Grimes, a cartophily expert who can provide information about whether children purchase cigarette cards at collecting shows.
Criticizes Philip Morris "Think. Don't Smoke" book covers in California schools. Says campaign is an ineffective anti-smoking message.
Summarizes key findings of focus group studies. Shows that 20/20 segment damages image, concerns with Philip Morris being all talk and little action.
Gives overview of message development focus groups findings. Focuses on issues of credibility and PM's image.
Outlines progress on key projects and research for media aspects of the PM 21 campaign. Emphasizes PM contributions, cultural programs, and media coverage of PM donations.
Discusses research recommendations for four PM 21 spots.
Presents findings of focus group studies investigating Hispanic perceptions of the PM Company and PM 21 ads. Shows that ads, particularly TV spots, increase Philip Morris' ratings.
Presents speech from PM employee about African American scholarship support through the Negro College Fund and INROADS programs.
Presents the plan for the PM 21 External (public relations) plan. Discusses strategy/tactics, media, audiences, and goals in general terms.
Briefly compares findings from Roper Starch and StrategyOne studies of the PM 21 campaign. Both conclude that messages should focus on improvements vs. a direct "good" company appeal.
Presents preliminary findings from research concerning favorability of PM and the influence of messages (both pro and anti). Finds that exposure to messages does not positively influence public behavior.
Summarizes drop in media coverage (7/2/00 - 7/8/00) of tobacco industry and Philip Morris. Reports favorability, and type of coverage.
Reports on objectives, methodology adn costs for revised StrategyOne "PM21" MSA Ad focus group tests. Notes that tests were designed to understand extent to which ads give clear message telling audiences that smoking issues are being resolved. Questions whether ads improve favorability of industry and PM.
Addresses research problems and new methods for focus groups and interview research to improve PM 21 advertising. Lists possible questions and issues to address.
Inquires about California government favorability, Philip Morris believability, and the importance of key tobacco related issues.
Describes revisions to PM 21 image tracking survey. Includes information on timing changes, unaided recall, external environment assessment, spokesperson believability, etc.
Tests subjects for their perceptions of PM Companies, PM Parent Company, and PMUSA Tobacco through comparisons with other products and brands.
Discusses 2nd quarter progress of the 2000 PM21 campaign. Includes reports on TV ads, Radio ads, Speakers Bureau, Proactive Media, PMUSA, Direct Mail, Internet, and Intranet.