Reports on the review of a proposal to Philip Morris for the cigarette company to fund a girls' sports program "to enhance the wellness of girls" ages 10-14 "as they navigate between childhood and early womanhood." Provides for youth smoking prevention activities through girls' sports, using sport as an educational intervention.
Describes four focus group sessions with African American, younger and older smokers within the Misty competitive set. Notes younger and older smokers in both Detroit and Houston say that the Virginia Slims image is sharply defined and consistent of that with Caucausion smokers previously interviewed (sophisticated, feminine, classy, "in charge of their lives"). Notes that African Americans' characterization of Misty's light flavor is more negative than those views associated with Misty by Caucasian female smokers. Suggests two advertising approaches for combating the perception that the Misty smoker image is "ditzy," including utilizing women who do not reinforce the youthful/carefree personality and the light and sassy brand positioning may reinforce the less-than desirable taste expectations. Decribes qualities apparent in least and most appealing models.
Announces advertising campaign including coupons for Newport Slim 120's in magazines that target women and African-Americans. Includes an example of the advertisement that will run in these magazines. Lists recipients by name and region with some excluded. Characterizes Newport Slim 120's as "a feminine elegant product."
Describes progress on Newport 120's point of purchase promotional materials. Highlights problems with the photo for the advertisement and coupon coloration. Lists pieces (e.g. coupons, tent cards, stickers) needed for two phases of production and pieces not yet needed.
Reports the findings of four focus groups with African American female smokers, ages 21-35 and 36-50. Finds that participants prefer models who are "real, everyday people," and clearly recognizable as African American.
Lists Virginia Slims media in Atlanta, Baltimore, and Fort Worth markets with dominant African and Hispanic American audience media. Describes events schedule, duration and scope of media buys.
Presents Lorillard's Market Planning and Information Department's approval of consumer reasearch comparing two 120 MM Lights Menthol vs. Misty Slim Lights 120MM. Approves tests including paired and single product evaluations using names obtained from database lists.
Presents ad for Phillip Morris' Virginia Slims women's tennis sponsorship.
Presents an in-depth media plan for marketing Virginia Slims in 1994. Lists key markets and magazines for placement of advertisments. Describes the importance of reinforcing the brand essence of Virgina Slims: "Self-Assured; Forward Thinking; Intelligent; Sociable; Humorous; Fashionable." Addresses marketing to African American and Hispanic women.
Provides a recap of 1993 Virginia Slims media recommendation meeting. Describes plans for print advertising - core, secondary, and supplemental; FSI, out of home and ethnic media also discussed. Includes next steps and budget sections.
Outlines 1995 Virginia Slims Media Plan including objectives and strategies consisting of maintaining franchise, maintaining and understanding relevance to female smokers, and defend against Misty brand's encroachment. Includes "V-wear" and "Book of Days" promotions details. Concludes with next steps, recommendations, and also includes mainline and African American advertising budgets.
Mentions a budget increase for Virginia Slims from $30.0MM to $30.8MM. Lists revision in magazine publications and number of print ads. Diagrams spending by month for Virginia Slims. Mentions plan for Hispanic and African American targeting.
Presents a schedule of concerts by Martha Byrne for Virginia Slims Woman Thing Music. Indicates that Byrnes will be performing at popular night clubs in ten U.S. cities during the spring of 1997, presumably to endorse and promote Virginia Slims cigarettes.
Presents selected documents from the British American Tobacco Co. in the Minnesota Depository focusing on women. Summarizes and highlights key quotes from each document.
Suggests a rewrite of “Women and Smoking”, page one, regarding smoking during pregnancy and MDs advice on smoking.
Recounts “Women and Smoking” phone conversation between Char Villareal, Patrick Sirridge, and Bernie O’Neill on clearance of “Tobacco from seed to smoke” leaflets.
Indicates the brands that will appear in the "10 pack sort" (question 40) in menthol versions of a questionnaire. Indicates also that questions 25 and 33 will appear in full flavor on lights non-menthol and menthol versions only.
Describes strategy for introducing Newport Slim Full Flavor Menthol Box 120's and Newport Slim Light Menthol Box 120's to increase the share for the Newport Brand. Includes details about distribution, point of sales promotion and print advertising. Includes sample order forms.
Describes message strategy and background for Virginia Slims Kings product launch.
Presents advertisement for new Virginia Slims King-size.
Advertises new Virginia Slims Kings. Ad used at product's initial launch. (ms)
Depicts barely legible example of Virginia Slims "Find Your Voice" ad campaign.
Advertises new Virginia Slims regular length cigarettes. Promotes taste and slimness, but regular length. Depicts a pair of chopsticks and a bowl of edamame next to the cigarette.
Presents qualitative findings from a Philip Morris study on marketing Virginia Slims Kings. Highlights perception women have of specific ad elements and imagery associated with the campaign. Corresponds to the "Find Your Voice" ad campaign.
Summarizes several message points on Virginia Slims "It's a Woman Thing" ad campaign. Explains relevance of the slogan to today's woman and how "You've Come A Long Way, Baby" no longer applies.