Allvey, D P; Barton, Hilary C; Broughton, M F; Herter, Ulrich G V; Kohnherst, E E; Sandefur, T E; Schoenbachler, C L; Whitehair, T E
Brown & Williamson Plan, 1994-1995. Reviews plan, deems it inadequate for dealing with current market. Suggests alternative positioning. Expresses concern for Kool decline, suggests current customers are being lost and Kool should be marketed to older, more black franchise, not young smokers and starters. Discusses international plan and focus on Capri product.