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RE: VIRGINIA SLIMS ASIAN MARKETING

18 Jan 1990
3 pp

Author: Bruce, Keith
Recipient: Jannetta, Susan
[ 1 of 1 | women/2041817839-7841 ]
[ Index status: Verified (srosenbaum@aed.org on 2005-07-25 11:10:50) ]

Recommends not pursuing advertising directed at Asian females, because Asian female smokers represent a very small percentage of the population and the diversity of dialects would make ads in just one Asian language impossible. (Won't display last page).