Email circulated with state-by-state list of news coverage of tobacco-related legislation, public awareness/health campaign activities, etc. Includes a "QuotesWatch" section detailing contemporary anti-tobacco discourse.
Information about Ipsos-NPD's Online Concept Testing Database, an aggregation of online interviews and key normative measures
Details possible brand extension and marketing strategy for "Newport ICE" (Lorillard Project) Notes for Cathy Ellis attached.
Asks Jessica Griege to print out forwarded "FDA Research Results -- Communications Testing" message and put into FDA folder.
Prints out an email sent to PM staff in preparation for a PM21 conference call the following day, March 7, 2000. Indicates that attached to the email is a media plan update which will guide discussion during the conference call. Doesn't include the attachment and thus contains no substantive information about the PM21 corporate image campaign.
Prints out an email with the internal/employee communications plans developed by Kraft and Miller each attached. Indicates that these attachments, which are not included in this document, support the rollout of PM21. Requests seeing the Philip Morris plan for PM21 internal communications. Contains very little informative content about the PM21 campaign.
Emails numerous PM21 staff to provide them with materials for a meeting probably scheduled for Tuesday February 29, 2000. Writes that the three attached documents were the PM21 2000 Communications Plans, the Speakers Bureau plan, and a memo on the advertising plan, but they are not part of this document. Provides very little information about the PM21 communications campaign.
Forwards an email with attachments to PM staff in various departments that are working on PM21. Provides them with the PM21 Communications Plan for 2000, the 2000 Speakers Bureau plan, and an update on advertising activities. Indicates cooperation between different departments in Philip Morris and sharing of information during the height of the PM21 campaign.
Announces expansion of the PM21 Speakers Bureau beyond Phase One test markets to the entire nation. Emails key executives from all of Philip Morris' operating companies in order to encourage their participation in the Speakers Bureau, "to speak before civic, business, and charitable groups." Explains that speakers will be matched with appropriate venues and audiences. Announces an upcoming conference call to further discuss their involvement with the PM21 Speakers Bureau.
Attaches legally approved, final version of a letter being sent to potential LST schools about PM21. Explains that the letter may be useful in further discussions with partners working with the company on the PM21 communications campaign. The icon for the attachment is visible but the letter itself is not a part of this document.
Requests that the recipient print the material that is presumably attached to the email.
Requests that the recipient review "We Card-related ad backgrounders" and provide approval for posting them to the Internet press room. Asks about the other ad backgrounders that were sent previously and are awaiting advisement.
Depicts an email exchange regarding PM21 ad backgrounders. Responds to a request for edits and comments on the ads. States that "Edits attached below," but these are not actually attached to this document.
Presents We-Card ad backgrounders for approval. Indicates that they have already been approved by Youth Smoking Prevention and USA legal. Requests the go-ahead to post the backgrounders on the Internet press room. The attached ad backgrounders are not included in this document.
Presents a PM21 ad backgrounder for approval by Philip Morris' legal council. Describes the "Elba" ad as portraying "Miller's contribution of bottled water following floods in Elba, AL." Asks recipient if is okay to post the ad backgrounder, presumably on the company's website.