Women's Collection from Marketing to Counter-Marketing
Women's Collection from Marketing to Counter-Marketing Overview
The Women’s Collection: From Marketing to Counter-Marketing contains tobacco industry documents relevant to marketing of tobacco, with a particular focus on marketing of tobacco to women. The goal of the collection is to provide practitioners and researchers with documents like marketing and advertising research and strategy reports that can be used to develop counter-marketing materials, programs, and activities. The collection is an evolving one, expanding as new topics are identified. Currently, it contains documents relating to Philip Morris’ Virginia Slims and Virginia Slims King Sized products, Philip Morris’ PM21 campaign and its associated name change to Altria, the marketing of tobacco to Hispanic populations, and the use of opinion polls. Many of the documents in the collection have been indexed and abstracted. In addition to identifying, indexing, and abstracting the documents, we are analyzing and interpreting them to develop recommendations for counter-marketing to prevent or reduce smoking by women. This research project is funded by the National Cancer Institute, runs from 2003-2007, and is being conducted by the Academy for Educational Development.
Collection Statistics for Women's Collection from Marketing to Counter-Marketing
|Document Count||3109 (list)|