Women's Collection from Marketing to Counter-Marketing
Philip Morris Doesn't Want Kids To Smoke
Abstract
B+W close-up snapshot of ad depicting three young people holding sports equipment. Order form. From The Challenger, October 2, 1991, p. 11.
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Philip Morris Doesn't Want Kids To Smoke
One of the most trying aspects of being a parent is encouraging your child to make the right
choices---not just to follow along. In today's complex society, growing up involves more pressure
and choices than ever before. Studies show that young people do things because their friends do.
Smoking is one of those things. We don't want children and teenagers to smoke. That's why the
tobacco industry is offering a booklet aimed at helping parents meet the challenge of providing
their children with the tools to resist peer influence. The booklet, "Tobacco: Helping Youth Say
No", is designed to keep parents and children communicating about important issues like smoking. To
continue its longstanding commitment that smoking is not for young peopled, the tobacco industry
also has strengthened its marketing code and is supporting state legislation to make it tougher for
young people to buy cigarettes. We are also working with retailers for strict compliance with state
laws prohibiting sales of cigarettes to minors. For your free copy of "Tobacco: Helping Youth Say
No" return the coupon today.
Philip Morris U.S.A.
Please send me my free copy of
Tobacco Helping Youth Say No"
