Women's Collection from Marketing to Counter-Marketing
Youth
Abstract
Presents Philip Morris public stance on youth smoking. Promotes Action Against Access program.
Fields
- Type
- Advertisement
- Company
- Philip Morris
- Author
- Merlo, Ellen
- Thesaurus Term
- Industry Sponsored Prevention Programs
- Youth
- Keyword
- Action Against Access
Document Images
Our position, word by word.
Youth
At Philip Morris, we believe that adults have the right to choose whether to smoke or not. Minors,
on the other hand, should not smoke. Period. We also believe that preventing minors from having
access to cigarettes is the key to addressing this issue. That's why we recently launched Action
Against Access, one of the most comprehensive programs ever introduced to combat the issue of youth
access to cigarettes. Action Against Access is a series of tough initiatives that have as their
ultimate goal making all cigarette sales face-to-face transactions so age can be verified in person.
We are confident that, when fully implemented, this program will make a difference. Everyone has a
role to play in preventing youth access: educators, lawmakers, parents, communities. And of course,
the tobacco industry. At Philip Morris we will continue to take a leadership role so that minors do
not have access to cigarettes. We want you to know where we stand. Facts Matter As part of Action
Against Access, all Philip Morris cigarette packs and cartons in the United States will carry the
following notice: "Underage sale prohibited"
