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Women's Collection from Marketing to Counter-Marketing

Youth

Date: 1995
Length: 1 page

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pollay_ads TIIA01.07

Abstract

Presents Philip Morris public stance on youth smoking. Promotes Action Against Access program.

Fields

Type
Advertisement
Company
Philip Morris
Author
Merlo, Ellen
Thesaurus Term
Industry Sponsored Prevention Programs
Youth
Keyword
Action Against Access

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Page 1: tiia01.07 Log in for more options!
Our position, word by word. Youth At Philip Morris, we believe that adults have the right to choose whether to smoke or not. Minors, on the other hand, should not smoke. Period. We also believe that preventing minors from having access to cigarettes is the key to addressing this issue. That's why we recently launched Action Against Access, one of the most comprehensive programs ever introduced to combat the issue of youth access to cigarettes. Action Against Access is a series of tough initiatives that have as their ultimate goal making all cigarette sales face-to-face transactions so age can be verified in person. We are confident that, when fully implemented, this program will make a difference. Everyone has a role to play in preventing youth access: educators, lawmakers, parents, communities. And of course, the tobacco industry. At Philip Morris we will continue to take a leadership role so that minors do not have access to cigarettes. We want you to know where we stand. Facts Matter As part of Action Against Access, all Philip Morris cigarette packs and cartons in the United States will carry the following notice: "Underage sale prohibited"

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