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Women's Collection from Marketing to Counter-Marketing

Excel National Summary Tablets 20010400

Date: Apr 2001 (est.)
Length: 38 pages
99070734-99070771
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Abstract

Industry summary - volume data and market share data by manufacturer, brand, product dimensions.

Fields

Type
Chart/Graph/Table
Report
Named Organization
Bw, Brown & Williamson
Carolina Tobacco
Cigtec Tobacco
Cita Taba Cos De Canaria
Commonwealth Brands
Dosal Tobacco
Japan Tobacco
King Maker Marketers
Korea Tobacco
Lig, Liggett
Medallion
PM, Philip Morris
Premier Market
RJR, R.J.Reynolds
S+M Brands
Santa Fe Tobacco
Seneca Cayuga Tobacco
Smokin Joes Indian Trade
Star Scientific
Brand
Austin
B&W Generics
B&W Private Label
Baileys
Basic
Benson & Hedges
Best Value
Bonus Value
Bronson
Cambridge
Camel
Capri
Carlton
Carnival
Checkers
Coronas
Ct
Doral
Dtc
Eagle
Eve
First Choice
First Class
Gpc
Gunsmoke
Hi Val
Jacks
Kent
Kool
Legend
Lig Generic
Lig Private Label
Liggett
Lld Generics
Lucky Strike
Mainstreet
Malibu Cw
Marlboro
Marlin
Maverick
Meridian
Merit
Misty
Monarch
Montclair
More
Mustang
Nat Amer Spirit
Newport
Now
Old Gold
Pall Mall
Parliament
PM Generics
PM Private Label
Prime
Private Label
Private Stock
Pyramid
RJR Generics
RJR Private Label
Roger
Salem
Saratoga
Seneca Cayuga
Shield Prmr
Smoker Friendly RJR
Sport
Sundance
Tahoe
Tareyton
Tourney
True
Ultra Buy
Usa
Usa Gold
Vantage
Viceroy
Virginia Slims
Wave
Winston
Worth
Yours

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Page 1: wcc43c00
EXCEL NATIONAL SUMMARY TABLES APRIL 2001 Prepared for LORILLARD TOBACCO COMPANY Ir L L J Z,066 MANAGEMENT SCIENCE ASSOCIATES, INC. 656s Penn Avenue . Pittsbucgh, PA x,5zo6-4491 ; 4xz.36a.zooo - eAx 4sz•363.5598 • INao @NIsA.coM
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EXCEL NATIONAL SUMMARY TABLES TABLE 3-BRAND FAMILIES BY COMPANY Vol YTD YTD YTD YTD . 3M 3M 3M 3M 3M PtCh %Ch Total . Apr Apr Pt / Apr Jul Oct Jan Apr Vs Vs ZO7Q 24Q4 2.QA1 2h9 212 zo4Q 29S2Q 79Q4 2001 %001 YAG Y.AO- Seneca-Cayuga Tobacco Co. 131926 5590 110695 . 1051D5 + ,5349 ,' 34751 51655 64328 66297 80048 + Seneca-Cayuga 131926 5590 110695 105105 + 5349 34751 51655 64328 86297 80948 + CigtecTobaccq LLC 24733 0 90516 . '90516 - 0 574 10375 29048 .75252 75252 - CT 24529 0 90447 90447 - 0 528 10265 ' 28975 75209 - 75209 - Brands <.05 SOM 204 0 69 69 - 0 46 110 73 ' , '44 44 - Dosal Tobacco 262536 97304 - 88647 -8657 -8.9 . 71023 62553 62480 63840 65006- -6017 -8.5 DTC 257793 95685 87279 -8405 -8.8 69866 61385 61256 62729 64018 -5848 -8.4 Brands <.05 SOM . 4742 1679 . 1368 -252 -15.5 1157 1168 1224 1111 988 -169 -14.6 Companies <.05 SOM 902982 ' 246784 416476 169694 68.8 186137 . 238356 249250 267809 317262 131125 70.4 ~srLOL066 PAGE 4
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EXCEL NATIONAL SUMMARY TABLES TABLE 4-BRAND FAMILIES BY COMPANY SOM. Total 2M YTD . Apr z(gQ YTD Apr ~gg1 YTD Pt 2hfl YTD % QJLn 3M Apr 2M 3M Jul 3M ' Oct 3M ' Jan aool 3M . ' Apr zo4]. PtCh Vs ' Ye_,Ge % Ch Vs YAG Seneca-Cayuga Tobacco Co. 0.03 0.00 0.08 0.08 - + 0:01 0.03 0.05 0.07 0.09 ' 0.08 . + Seneca-Cayuga 0.03 0.00 0.08 0.08 + 0.01 0.03 0.05 0.07 0.09 0.08 + Cigtec Tobacco, LLC 0.01 0.00 0.07 0.07 - 0.00 0.00 0.01 0.03 . 0.08 0.08 - CT 0.01 0.00 . 0.07 0.07 -- 0.00 0.00 . 0.01 0.03 0.08 0.08 - Brands <.05 SOM 0.0D 0.00 0.00 0.00 - 0.00 . 0,00 0.00 - 0.00 0.00 0.00 -- Dosal Tobacco 0.06 0.07 0.07 . -0.01 -8.5 0.07 0.06 0.06 0.07 0.07 -0.01 -8.0 DTC 0.06 0.07 . 0.06 -0,01 ' -8.4 0.07 0.06 0.06 0.06 0.06 -0.01 -7.8 Brands <.05 SOM 0.00 0.00 0.00 0,00 -15.2 0.00 0.00 . " 0.00 0.00 0.00 0.01) . -14.1 Companies <.05 SOM 0.22 0.18 0.31 0.13 69.5 0.19 0.22 0.24 0.27 0.32 0.13 71.4 S{] L V L o 6 l1 . . PAGE4
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• • • s • • • • . EXCEL NATIONAL SUMMARY TABLES TABLE 8- PRIVATE LABEL BRANDS SOM YTD YTD YTD ' YTD 3M 3M 3M. 3M -. 3M PtCh % Ch Total - Apr Apr Pt %. Apr Jul Oct Jan Apr Vs Vs 2q9 ^~ 7,201 .~h9 ~h9 2Q.Q 2QM zM ZQU %L00. ~G 1BS Tot Private Label 2.82 2.83 . . 2.83 0.00 2.84 2.82 2.83 2.79 2.85 0.01 0.4 Tot RJR Prv Lbl 1.47 1.48 1.47 0.00 -0.1 1.46 1.41 1.47 ' 1.51 1.47 0.01 0,4 Tot LIG Prv Lbl 0.88 0.84 0.97 0.12 144 0.87 0,92 0.91 0.85 ' 1.00 0.13 14.4 Tot PM Prv Lbl 0.22. 0.24 0.18 -0.06 -25.7 0.23 0.22 '0.20 0.19 . . 0.17 -0.06 -25.8 Tot B&W Prv Lbl' 0.26 ' 0.27 0.22 -0.06 -20.3 ' 0 28 0.26 0.26 0.24 0.22 -0,06 -21.8 Tourney 0.50 0,47 ' 0.53 0.06 12.6 0.50 0.55 0.52 . 0.44 0.55 0.05 10.2 BonusValue 0.20 0,22 0.17 -0.05 -23.6 0.21 0.20. 0.19 0.19 0.16 ,-0,05 -22.8 Jacks 0.13 0.12 . 0.16 0.04 34.9 0.12 0.12 0.14 ' 0.15 ' 0.16 0.04 '34.2 ' Private Stock 0.17 0.18 0.15 -0.03 -15.8 0.18 0.17 0.97 . '- 0.16 0.15 -0.03 -17.7 Austin 0.14 0.14 0.13 -0.01 -4.7 0.14 0.13 . 0.14 0.14 0.13 -0.01 -6.8 Worth 0.11 0.10 0.13 - 0.02 19.7 0,11 0.11 0.12 0.12 0.13 0.02 1Z3 Sundance 0.09 0,09 0.09 0.00 4.1 0.09 0.08 0.09 0.09 0,09 0.00 4.1 Meridian 0.05 005 5 0.09 . 0.04 837 0.05 0.05 0.04 0.07 0.09 404 94.1 Eagle - 0.04 , 0.04 0.07 0.03 70.6 0.04 0.05 0.04 0.05 0.08 0.04 87,0 Mustang , 0.07 0.07 0.06 0.00 -6.6 0.07 0.07 0.07 0.07 0.06 -0.01 -7S First Choice ' 0.04 D.03 0.06 .0.03 94.5 0,D3 004 0.05 0.07 0.06 0.03 97.4 Legend 0.05 0.05 0.06 0.01 27.1 0.05 0.05 405 0.05 0.07 0,02 42.5' Yours 0,05 0.04 0.06 ' 0.02 43.9 0.04 0,05 . 0,06 0.06 0.06 0.02 58.3 Prime 0.07 0.07 0.06 -0.02 -23.2 ' 0.07 0.07 0.07 0.06 0,05 -0.02 -24.6 Smoker Friendly RJR 0.05 0.04 0.05 0.01 29.2 0.04 0.05 0.05 0.06 0.D5. 0.01 18.8 Bronson 0,06 0.06 0.05 -D,01 -14.0 0.06 0.06 0.06 0,05 0.05 -001 -13.8 Brands <.05 SOM . 1,00 1D7 0.92 -0.15 -13.9 . 1.05 0.98 0.97 0.96 0.91 -0.14 -13.6 0SG0G065 PAGE 1
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EXCEL NATIONAL SUMMARY TABLES TABLE13-LOTAR BRANDS SOM , YTD YTD YTD , YTO . - 3M 3M 3M 3M 3M PiCh % Ch Total Apr Apr ' PI % Apr Jul Oct Jan Apr Vs Vs zO 2Q9.4 2991. Cd19 Qb.0 ZL0 2QM . . Zm 2D~1 2A4.1 .YG YAG Private Stock 0.08 0.08 0.07 -0.01 -13.2 0.06 . 0.08 0A8 0.07 0.07 -0.01 -15.0 Mainsireet ' 0.07 0.07 0.07 0.00 . 2.7 . 0.07 0.07 0.07 0.07 0.07 0.00 -1.0 Jacks 0.06 0.05 0.07 0.02 34.3 0.05 0.05 0.06 0.06 . 0.07 0.02 33.8 Bonus Value 0.08 0.08 0.07 -0.02 -23.4 0.08 0.08 ' 0.08 0.07 0.06 -0.02 -22 5 Gunsmoke . 0.11 0.11- 0.06 -0.05 -42.4 0.12 0.11 0.10 0.08 0.06 -0.06 . -49.9 First Class - 0 07 0.08 0.06 -0.02 -19.9 0.08 0.07 0.07 , 0-07 0.06 -0.02 -20.1 Worth - , 0.05 0.05. 0.06 0.01 16.3 , 0.05 0.05 0.05 0.06 0.06 D.01 13.9 Austin 0.06 0.06 0.06 0.00 -6.1 0.06 0.05 . 0.06 O.DB 0.06 0.00 -7 9 Brands <.05 SOM 1.44 .. 1.41 1.47 0.07 4.8 1.41 1 41 1.47 - ' 1.49 1.48 0.08 . 5.5 BSLUG066 PAGE 2
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• EXCEL NATIONAL SUMMARY TABLES TABLE 7 - GENERIC BRANDS Tot Generics . Tot RJR Gen Tot B&W Gen Tot PM Gen Totild Gen Tot LIG Gen SOM YTD YTD YTD YTD 3M 3M 3M 3M 3M PtCh % Ch Total Apr Apr Pt % Apr Jul . Oct Jan Apr : Vs Vs z= 2M ZDD_1 ' Qh4 sr119 - ?$44 %$!Q3 3~44 ZS41 ~D01 YA.a Y613 19.81 19.97 18.99 -0,98 -4.9 19.91 19.72 19.67 19.63 16.86 -1.05 -5.3 6.96 7.02 6.87 -0.15 -2,1 7.02 6.74 6.96 7.10 6.85 -0.17 -2.4 5.49 5.54 5.22 -0.32 -5.8 5.50 5.51 . 5.41 5.48 5.13 . -0.36 -6.6 5.66 5.71 5.35 ,-0.37 -6.4 5.75 - 5.68 5.64 5.54 5.29 -0.46 -8.1 1.23 1.38 0.87 -0.51 -36.8 1.32 1.24 1.11 1.00 0.86 -0.46 -35.1 0.47 0.31 0.68 0.36 114.7 0.32 0.55 0,55 0.52 0.73 . 0.41 126.6 Doral . . ' 6.19 ' 6.31 8.01 -0.30 -4.7 . 6.30 ' 6.D0 6.16 . 6.24 5.99 -0.31 -4.9 Basic . 5,10 5.06 4.96 ' -0.10 -1.9 5.08 5.12 5.12 5.09 4.93 -0.15 -2.9 , GPC ' 3,75 3.85 3.22 -0.63 -16.3 3.81 3.76 3.65 3.52 3.19 -0.62 -16.2 Misty . .1.01 L05 , 0.88 -0:18 -17.0 L04 . 1.00 0.98 0.95 . 0.87 -0.17 , -16.6 Viceroy , 0.71 0,61 0.72 0.11, 18.3 ' 0.62 0.73 0.77 0,78 0.72 0.10 16.5 Monarch. 0.50 0.46 0.58 0.12 26.7 0.46 0.48 0.53 0 57 .0.58 0.12 25.8 Old Gold . 0.57 0.60 0.45 -0.15 -24.7 0.58 0.58' 0.54 , 0.50 0.45 -0.14 -23.6 Maverick 0 68 0.78 0.42 -0.36 -46.1 , 0.74 0.66 0.57 0.50 0.41 -0.33 -44.2 _ Pall Mall 0.00 . 0.00 0.39 0.39 - 0.00 0.00 0.00 0.21 0.34 0.34 ' - Li99ettSelect 0.14 0.06 0.37 , 0.30 472.6 0.08 0.13 ,0.18 - 0.26 . 0.39 . 0.32 418.3 Cambridge . 0.49 0.57 . 0.35 -0.22 -39.2 0.59 - 0.49 . 0.47 0.39 0.32 -0.28 -46.5 Pyramid . . 0.29 0.21 0.27 0.06 26.4 0.21 0.38 ' 0.33 0.22 0.30 0.09 41.7 BeStValue 0.22 0.21 .0.25 0.04 , 20.7 0.21 0.22 ' 0.23 0.25 0.25 ' . 0.04 17.5 Brands <.05 SOM - . 0.18 0.20 0.13 -0.07 -35.4 0.19 0.18 0.15 0.15 0.13 -0.07 -34.3 6trLOLObb PAGE 1
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EXCEL NATIONAL SUMMARY TABLES TABLE12-FULLFLAVOR BRANDS SOM YTD ' YTD YTD YTD 3M 3M 3M 3M 3M PtCh % Ch ' ' Total Apr Apr Pt % Apr Jul Oct Jan , Apr Vs Vs - 3Q9-Q z~o4 24Rt &h5 S~ ?~44 2,444 ~ 32a1 3Q41 YASz YAG z .. Baileys 0.04 0.03 ' 0.06 0.03 81.8 0.03 0.04 0.05 ' 0.06 0.06 0.03 86.2 Tahoe 0.03 0.00 ' 0.06 0.06 + 0.00 0.02 0.04 . 0.06 0.06 0.06 + Bonus Value - 0.07 0.07 0.05 -0.02 -24.2 0.07 0.07 0.06 0,06 0.05 -0.02 -23.0 Nat Amer Spirit 005 0.04 0.05 0,01 22.0 0.04 0.05 0.05 0.05 0.05 0.01 22.2 Austin ' ' 0.05 0,05 ' 0.05 0,00 -1.8 0.06 . 0.05 0.06 0.05 0.05 0.00 -4.3 Private Stock . 0.06 ' 0.06 0.05 -0.01 -19.3 0.06 0.06 0.06 0.06 0.06 -0.01 -21.3 Roger - 0.01 0.00 0.05 0.05 + 0.00 0.01 0.03 0.04 0.05 0.05 ,. + Brands <.05 SOM .1.40 1.41 1.40 0.00 -0.1 1.41 1.38 1.40 1.40 1.43 0.01 0.9 / JGOGOGO PAGE2
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• • • • • • • • • • EXCEL NATIONAL SUMMARY TABLES TABLE15-NON-FILTERBRANDS . . SOM YTD YTD' YTD , YTD 3M 3M 3M 3M 3M PtCh % Ch Total Apr Apr Pt % . Apr Jul Oct Jan Apr Vs Vs Z= 2SlQ.Q 29R.1 Qb9 Chi9 2.04p$ ZPM 0 ZQQ yQ,QI, ZPZ `J[,LG_ YAG Tot Non-Filter ' 1.81 1.84 1.69 -0.15 -8.4 1.83 , 1.82 . 1.78 L73 . 1.69 -0.15 -8.0 NFFP 1.26 1.29 1.16 -0.13 -10.3 1.28 1.27 ' 1.23 1.20 1,15 -0.12 -9.7 NF Gen , 0.35 0.35 0.33 -0.03 -7.8 0.35 0.35 0.35 0.34 0.33 -0.03 -7.4 NF PL . 0.12 0.12 0.11 -0.01 -5.3 0.12 0.12 0.12 0.11 0.11 -0.01 -5.1 NF Minor Co Dsct 0,06 . 0.08 0.09 0.01 . 14.D 0.08 0.08 0.09 0.09 0.09. 0.01 13.3 Camel ' 0.52 0.52 0.49 -0 03 -6.1 . 052 0.52 0.51 0.50 0.49 -0.03 -5.7 Pall Mall 0.52 0.55 0.47 -0.08 -13.8 0.54 _ 0.53 0.50 0.49 0.47 -0.07 -13.1 LuckyStrike 0.16 0.16 ' 0.14'' -0.02 -10.9 0.16 D.16 0.15 0.15 0.14 -0.02 -10.7 ' GPC ' 0.13 0.14 0.11 ' -0.03 -18.5 0.14 0.13 0.12 0.12 0.11 . -0.02 -18.2 Basic . , 0,1D , 0.10 0.10 0.00 -1.3 0.10 0.10 0.10 0.10 0.10 0.00 -1.9 Dorsl , 006 0.06 0.05 -0.01 -8.9 . 0.06 0.05 0.05 0.05 0.05 -0.01 -9.1 USA Gold ' 004 0.04 0.05 . 0.01 32.3 0.04 0.04 0.05 0.05 0.05 0,01 31-0 Brands <.05 SOM 0.28 0.28 0 27 -0.01 -3.7 0.28 0.29 , 0.28 0.27 0.27 -0.01 -3.1 Q! 9LOG06 6 PAGE 1
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EXCEL NATIONAL SUMMARY TABLES TABLE 5 - ALL BRANDS BRAND FAMILIES SOM YTD ' YTD YTD YTD 3M 3M 3M 3M 3M PtCh - % Ch Total Apr Apr Pt % Apr Jul ' Oct Jan Apr Vs Vs 2s_Dn 0 4 . Dt abs Qs 2¢4II ~.¢9o a~pS , Z= 2. oD1 YAC YG Marlboro 37.64. 37.66 38.56 0.90 2.4 38.02 37.83 - 37.43 37.87 38.68 0.66 1.7 Newport 7.37 7.22 7.81 0.59 8.1 7.18 7.36 , 7.51 7.57 7.86 0.68 9.5 Doral 6.19 ' 6.31 6,01 ' -0.30 -4.7 6.30 '6.00 6.16 5.24 5.99 -0.31 -4.9 Camel 5.40 - 5.17 5,45 0.28 54 5.07 5.45 . 5.58 5.45 5'51 0.44 8.7 Basic 5.10 5.06 4.96 -0.10 . -1.9 5.08 5.12 5.12 5.09 4.93 -0.15 ' -2.9 Winston ' ' 4.79 4.82 478 -0.04 -0.8 4.72 4.60 5.03 4.89 4.59 -0.13 -2.8 GPC' . ' 3.75 . 3.85 - 3.22 -0.63 -16.3 3.81 376 3.65 . 3.52 3.19 -0.62 ' ' ,-162 Salem 2.91 2.95 2.76 -0.19 -6.6 2.94 2.93 2.88 2.84 2.73 ,-0.20 -6.9 Kool , 2.83 ' 2.94 2.69 -0.25 -8.6 2.94 2.85 2.72 2.72 .2.69' -D.24 -8.3 Virginia Slims 2.37 2.34 . 2.40 0.07 2.9 . 2.33 2.39 2.37 2.42 2.38 0.06 2.5 Benson&Hedges 1.66 1.71 1.53 -0.18 -10.8 1,70 1.65 1.61 1.60 1.52 -0.18 -104 USA Gold .1.17 0.99 1.41 0.42 42.4 1.01 1.15 1.29 1.37 . 1.44 0.43 42.8 Merit . , 1.61 1.67 1.40 . -0.28 -16.5 1.66 1.65 -1.55 1.47 1.39 -0.27 -16.3 Parliament 0.97 0.94 1.30 ' 0.36 38.0 0.92 0.96 1,00 0.98 1.41 0.50 54.0 Pall Mall 0.64 0.66 0.95 0.28 42.8 0.66 D.64 0.61 0.80 0.89 0.24 36.1 Misty 1.01 1.05 0.88 -0.18 -17.0 . 1.04 1.00 0.98 0.95 0.87 -0.17 -16.6 Carlton ' 0.86 0.89 ' 0.77 -0.12 -13 7' 0-68 0.85 0.82 0.81 0.76 -0.12 -137 Viceroy ' 0.71 0.61 0.72 0.11 18.3 0.62 0.73 0.77 0.78 0.72 - 0.10 16.5 Capri ' 0.69 D.68 0.66 -0.02 -2.9 0.68 0.68 0.69 0.68 ,. 0.66 -0.02 -2.8 Vantage 0.70 0.74 0.61 -0.13 -17.5 0.74 0.71 0.68 . 0.63 0.61 --0.12 -16.7 Monarch 0.50 0.46 0.58 0.12 . 26.7 0.46 048 0.53 0.57 0.58 0.12 25.3 Tourney ' 0.50 047 0.53 0.06 12.6 0.50 0.55 0.52 . 0.44 0.55 0.05 10.2 Old Gold 0.57 0.6D 0.45 -0.15 -24.7 0.58 0.58 0.54 0.50 , 0.45 -0.14 -23.6 Maverick 0.66 0.78 0.42 -0.36 -46.1 0 74 066 ' ' 0.57 0.50 0.41 --0.33 -44.2 Kent Family 0.48 0.50 0.42 -0.09 -17.2 , 0.50 - 0.48 0.46 0.45 0.41 -0.08 -16.3 LiggettSelect 0.14 ' 0.06 0.37 0.30 472.6 0.08 0.13 D,16 0.26 0.39 0.32 418.3 Cambridge . 0.49 0,57 0.35 -D22 -39.2 0.59 0.49 0.47 . 0.39 0.32 -0.28 -46.5 More . 0.33 0.34 0.30 -0.04 -12.1 0.34 0.33 0.32 . 0.32 0.29 -0.04 -12.3 True 0.30 0.31 0.27 -0.04 -12.6 0.31 -0.30 0.29 0.28 0.27 -0.04 -11.8 Pyramid 0.29 0.21 0.27 O.D6 26.4 0.21 0.38 0.33 0.22 0.30 ' . 0.09- 41.7 Sport . 0.30 0.30 _ . 0.26 -0.04 -12.9 0.32 0.31 0.29 0.28 ' 0.26 -0.06 -18.7 Montclair , 0.30 0.31 0.25 -0.06 . -20.1 0.31 0,30 0.29 0.27 0.25 -0.06 -19.0 BestValue 0.22 0.21 0.25 , 0.04 20.7 0.21 0.22 0.23 0.25 0.25 0.04 17:5 Wave ' 0.26 0.27 0.24 -0.03 -9.4 0.26 0.25 0.24 0.25 0.24 -0.02 -8.5 Now ' 0.26 .' 0.27 0.23 -0.04 -16.3 0.27 0.26 0.24 024 0.22 . -0.04 -15.9 First Class - 024 0.26 ' 0.21 -0.05 -17.9 0'.26 0.24 0.24 0.22 0.21 ' '-0_05 ' -18.3 Tareyton . 023 0.24 0.21 -0.04 -14.6 0.24 0.23 0.22 0.22 0.20 .-0,03 -14.2 Mainstreet 0.21 0.20 0.20 . 0.00 0,0 0.21 0.21 0.21 . 0.21 ' 0.21) -0.01 -5.0 USA ' ' 0.24 0.27 0.19 -0.07 -27.9 0.26 0.22 0.22 0.22 0.19 -0.07 -28.2 Gunsmoke 029 0.31 0.18 -0.12 -00,4 0.32 0.31 0.27 0.24 0.16 ,-0.16 -50.4 9tG0L066 PAGE 1
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EXCEL NATIONAL SUMMARY TABLES . . TABLE 6-FULLPRICEBRANDS SOM YTD YTb . YTD YTD 3M 3M 3M 3M . 3M PtCh % Ch Total Apr Apr Pt '% Apr Jul Oct Jan Apr Vs Vs zws aQM ZQ.U sm Qna zePS 2soe ZIM zM zesi x60. YAQ Tot Full Price 73.04 ' 73.11 73.56 0.45 0.6 73.11 73.14 73.01 72.96 73.64 0.53 0.7 Tot PM FP 44.44 44.52 45.36 , 0.84 1.9 44.82 44,67 44.14 ' 44.51 . 45.56. 0.74 1.7 Tot RJR FP 14.40 14.30 14.14 -0.16 -1.1 14.08 - 14,28 14.74 14.33 13.98 -0,10 -0.7 Tot B&W FP 5.67 5.87 5.18 -0.69 -11.7 5.86 ' . 5.67 5.50 5.39 5.17 -0 69 -1t8 Tot Ltd FP 8.18 8.07 8.52 0.46 5.7 8.01 8,17 8.28 . 8.33 8.57 0.56 . 7.0 TotLIG FP 0.13 0.14 0.12 -0.02 -16.1 0.13 , 0.13 0_12 0.12 0.12 -0.01 -11.1 Tot Minor Co FP 0.22 0.21 0.24 0.03 12.8 0.21 0.22 0.23 . 0.24 0.24 0.03 13.4 Marlboro . 37.64 . 37.66 ' 38.56 , 0.90 2.4 38.02 37.83 37.43 37.67 38.68 0,66 ' 1.7 Newport .- 7.37 ' 7.22 7.81 0.59 8.1 7.18 7,36 7.51 7.57 7.86 0.68 9.5 Camei 5.40 . 5.17 5.45 0.28 5.4 5.07 5,45 - 5.58 ' 5:45 5,51 0.44 8.7 Winston 4.79 4.62 4.78 -0.04 -0.8 4.72 4.60 5.03 4.89 . 4.59 -0,13 -2.8 Salem ' 2.91 . 2.95 2.76 -0.19 -6.6 2.94 2,93 2.88 2.84 2.73 -0.20 -6.9 Kool ' 2.83 2.94 2.69 -0.25 -8.6 2.94 ' 2.85 2.72 2.72 2.69 -0.24 -8.3 Virginia Slims . 2.37 2.34 2.40 0.07 2.9 2.33 2,39 2.37 2.42 2.38 0.06 2.5 Benson&Hedges 1.66 1.71 1.53 -0.18 -10.8 1.70 1.65 , 1.61 1.60 1.52 -0,18 -10.4 Merit 1.81 1.67 1.40 -0:28 -16.5 1.66 1.65 1.55 1.47 1.39 -0.27 -16.3 Parliament . 0.97 0.94 1.30 0.36 38.0 0.92 0,96 1.00 0.98 1.41 0.50 54.0 Carlton . - 0.86 . 0.89 0.77 -0.12 -13.7 0.88 D.86 082 0.81 0.76 -0.12 -13.7 Capri . 0.69 0.68 0.66 -0 02 -2.9 0.68 0,68 0.69 0.68 0.66 -0.02 -2.8 Vantage 0.70 074 0.61 -0.13 -17.5 - 0.74 0,71 0.68 0.63 0.61 -0.12 -16.7 Pall Mall 0 83 0.66 0.56 -0.11 -15.8 0.66 0.64 0.61 0.59 0.55 . -0.1D -15.4 Kent Family D.48 0.50 0.42 -0.09 •17.2 0.50 0.48 0.46 0.45 0.41 -0.08 -16.3 More 0.33 ' 0.34 0.30 -0.04 -12.1 0.34 0.33 0.32 0.32 0.29 -0,04 '-12.3 True . ' . 0.30 0.31 0.27 -0.04 -12.6 0.31 0.30 ' 0.29 0.28 0.27 '-0.04 -11.8 Now - 0.26 .. 0.27 0.23 -0.04 -16,3 0.27 0,26 0.24 . 0.24 0.22 -0.04 -15.9 Tareyton 0.23 0.24 0.21 -0.04 -14.6 0.24 0.23 0.22 0.22 0,20 ' -0,03 -14.2 Lucky Strike . 0.27 0.27' 0.16 -0.11 -41.3 . 0.29 0.25 0.29 0.23 0.15 -0.14 -47.3 NatAmerSpirit 0.12 ' 0.11 0.14 0.03 28.1 0.11 0.13_ 0.13 014 0.14 0.g3 28.3 Eve , ' 0.13 0.14 . 0.12 -0.02 -15.4 . 0.13 0.13 0.12 0.12 0.12 . -0.01 -10.4 Brands c.05 SOM D.49 0.52 0.45 -0.07 -14.2 0.52 0.49 0.47 047 0.45 . - -0.07 -13.6 8trG0G066 PAGE 1

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