Tobacco Documents Online

PROMOTIONAL DISTRIBUTION - FP A MS. N. BALL MR. G. BAROODY MR. R.J. BELONGIA MR. D. BODENHEIMER MR. R.W. CALDERELLA MR. S. ENLOE MR. K. FAIRCLOTH MR. T.X. FALL MR. B. GRIFFIN MS. K. SCRUGGS MR. B. HINE MR. J.J. HICKEY MS. P. JOYCE MR. D. KISLING MR. V.D. LINDSLEY MS.P. NICOLIASEN MR. S.J. REINDEL MR. S.P. ZOLOT MS. L. REITER MR. R. SHAW MS. K. SPARROW MR. R.B. SPELL MR. M. TAHMASEB MR. G. TELFORD MR. C. THACH MR. C. VEERAPEN MR. L. WEBER MR. A. PREDDY MR. V. LOSITO

The attached reprints from Better Homes & Gardens and Ebony magazines are examples of the pack offer that will run. Like all other advertising and promotional elements for this brand, these magazines will showcase Newport Slim 120's as a feminine elegant product. The tagline "Enjoy the Pleasure Longer," distinctive colors, and unique visuals together highlight the elegance and length of the product. These high impact, high value coupons will help make Newport Slim 120's a success!

smoke signals News about advertising from Lorillard TO: All Managers, Chain Accounts; Division Managers and Assistant Division Managers in the Following: Region 01: All Divisions Excent Portland, ME Region 02: All Divisions Region 03: All Divisions Region 04: All Divisions Except Asheville, NC and Knoxville, TN Region 05: All Divisions Region 06: All Divisions Region 10: All Divisions Region 11: Green Bay and Eau Claire, WI On1y Region 17: All Divisions Region 18: All Divisions Excent Huntington and Parkersburg, WV Region 20: All Divisions Region 21: All Divisions Region 22: Tupelo, Jackson, MS and Mobile, AL Onlv Region 23: All Divisions Except Cincinnati East, West and Toledo, OH Region 25: AlI Divisions FROM: Natasha Ball, Associate Brand Manager - Newport DATE: June 8, 1998 SUBJECT: ADVERTISING: MEDIA-DELIVERED COUPONS-NEWPORT SLIM 120's During the months of July, August, September and October, coupons for Newport Slim 120's will run in the following magazines: Better Homes & Gardens, McCalls, Woman's Day, People, National Enquirer, The Star, Ebony and Essence. These exciting offers will be featured: • 50¢ Off A Pack (July, August, September) • 500 Off A Pack and $3.00 Off A Carton (October) 352B

LEnjoy the pleasure longer! ~~~a.~~4:~~F.y,:~:.,'r.r-^,:-,,ypY ~ '.'.'^.~T..'u ~~.°`'n'... . . . ., .. . SURGEON GENERAL'S WARNING: Smoking Causes Lung Cancer, Heart Disease, Emphysema, And May Complicate Pregnancy. LOR 56n1 Lights 12(1's: 10 mg.'tar," 0.9 mg-nicmine: Slim 120's: 12 mg. 'tat' 1.0 mg. nicotine aYl per cigarene.hy FTC Method. ®Lorillartl 190 t C 111, SLIM 120's HON2', I REGULAR B9ANC SMCKEU Y~^ t Sli 12~ s 50 5 ~~ N ~ ~ m ewpor F OFF CDNSUMERS:Ibu may redeem h ,nor PI~ . I, c, ' .7' 9,o1]er and ohrained'ne mupcn preoerly Usa olher Ran ts speci fielherelnmaVbeillegalcnJfrau i n+u, 1 m,,. .,. I 1 packNNewportl2Us.Coupan/wJontrlntheU.S.rrrvn:rtoe ,.. bznqermJnrassqnecancvoiJrarcLrd I r~ r.I, ,.. i~=n DEALERSmapretleen:nuponathacevalueiuunaomplianae~dfh LodllardCoupenTermsni,oysaroJhu. . .. .cI ICresshelo~.~4Atte'npteJmrfenipununwlatonefthisoffamavne frnudulan-, anJ tcnllartl naV, in its dixmw,-. ~ inn -Atesech coupons. Casr value $ 00i Handlirig allvnsnce BC per wcpon. CE:LERS )TY -Ma I-s CMS Dept k2B1DL One Fawcett Drive, Del RVo, T878890. NDT A LORILLARD MAILADDRESS. FerfuWreoHersonNewpurtSlim120's, complelelhefullowing: DMITEDTOSMORERS21YEARSOFAGEANDOLDER CCUE CGf77 Eepires9/3at9E qFT„f CIT ..IAIL 71P 01 signi~g helaw, I certifp thaf I am a cig.r tta smacar 21 Vears if age ororcle.. I am a ac willirg :o re ene frre samples of dga~ettes anJ baMec ncemive ilaru in lhe mmi susloclW appluahlo slate anJ fe er I law 96NATJPEfrecuirai: FiFTHDATEImautroc, / non7 taY Voa' 5 05177 It 26100 ItttIiIII 1 iuii (8100)0 05177